OUR LEGACY'S GINZA MOVE IS PROFAN'S SECOND OF 2026

Profan built Our Legacy's Soho floor in July out of reclaimed gym hall wood. Six weeks later the same three person studio finished a second room, this time in Tokyo, and the material list changed completely. Stainless steel, mirror, and curtains coated in beeswax replaced it. Our Legacy has relocated and expanded its Dover Street Market Ginza store to the building's second floor, reopening this month with the studio it has used since its earliest interiors. The address moves. The collection changes every season. The hand behind the walls does not.

One Floor Up, Same Building, New Hours

Our Legacy did not leave Dover Street Market Ginza. It moved up, relocating and expanding its existing shop to the second floor of the building and reopening this month with store hours running from 11am to 8pm daily. Dover Street Market's Ginza location has carried Our Legacy in some form for years inside a building organized like a vertical department store, with each floor split between designer rooms rather than a single continuous shop. Moving an entire brand's footprint to a new floor inside that structure is a bigger commitment than a repaint. It means new fixtures, new lighting runs, and a new relationship with the building's own architecture, which is exactly the job Our Legacy handed back to Profan.

Profan Has Built This Room Before

Profan designed the new Ginza floor, the same Stockholm studio behind Our Legacy's other stores. The agency, founded by Anton Bogårdh, Disa Braunerhielm and Maximilian Olsson, has worked with the brand long enough that its material vocabulary now travels across countries. Planes of stainless steel and mirror, undulating fibreglass, and strip lighting read closer to a laboratory than a showroom. The curtains are the signature. Profan dresses its Our Legacy interiors in silk coated with beeswax, sewn by Stockholm based textile artist Akane Moriyama, a detail that appeared first in the brand's Soho flagship, which reopened in London on July 16 over reclaimed gym hall wood floors and bare concrete. Ginza is the second Our Legacy space Profan has completed this year, and the second time that same curtain treatment has crossed a border.

Soho Got Gym Floor, Ginza Gets Mirror

The two Profan builds do not share a material palette even though they share a designer. Soho leans on reclaimed gym hall wood and concrete underfoot; the new Ginza floor uses stainless steel sheeting and mirror surfaces set against strip lighting, a colder register for a colder city block. What stays constant is restraint rather than material choice. Profan's founders have described the effect as clinical rather than retail, closer to a laboratory that happens to sell clothing than a shop built to perform an experience for customers walking through the door.

Ginza Already Has a Shoe Named After It

Tokyo was already part of Our Legacy's vocabulary before this move. Dover Street Market London still lists a shoe called the Ginza Sandal in the brand's current lineup, a name that predates the second floor relocation by at least a season. Naming a permanent product after a city is rare in streetwear, where cities usually earn a colorway or a limited capsule rather than a standing line item. It signals how much weight Tokyo retail carries for a Stockholm label that also runs a flagship in London and ships through Stussy's stores under its WORK SHOP label, most recently for a tenth volume of that ongoing collaboration in June. Chrome Hearts turns its Meatpacking Manhattan flagship into a monthly stage for musician Jesse Jo Stark; Our Legacy and Profan get the same attention without booking a single performance, letting stainless steel and beeswaxed silk do the work a concert would otherwise do.

Profan Outlasts the Season, Twice This Year

Our Legacy has operated for twenty one years since Jockum Hallin and Cristopher Nying founded it in Stockholm in 2005, with Richardos Klarén joining as a third partner two years later. The Ginza move is small by comparison, one floor inside one store, but it fits how the label has behaved all year. It reopens, relocates, and rebuilds, always with the same three architects attached. Judge the move on the materials, not the address. A brand that lets one studio pour beeswax over silk in London and sheet stainless steel into a Tokyo ceiling within the same twelve months is not decorating a shop. It is maintaining a standard, one floor at a time.