REEBOK DMX TRAILZILLO BRINGS THE ARMADILLO TO SNIPES

The Reebok DMX Trailzillo is a trail sneaker built on the DMX Armadillo, a Reebok runner the brand calls a cult favorite in Japan, and it makes its US debut at Snipes USA. Reebok describes the shoe as heritage design aimed at the outdoors, with bold visual details and functional performance in the same package.

The more useful reading is where it sits in Reebok's year. Since September, the brand has reached back to a 1982 court shoe, the Club C 85 and now an early 2000s trail runner, and each one arrived through a different partner.

Reebok.com on November 6, With a Houston Version Five Days Earlier

The standard Trailzillo DMX goes wide on Reebok.com on November 6, 2026, at $120 in two colorways, blue and orange or black, white and neon green, according to Sneaker News. Snipes USA's release pages list the shoe for November 6 at $120, which matches the caption's US debut at snipesusa.com.

A separate version came first. A Herd of Bison, the Houston shop, sold its collaboration edition through its own site on November 1, 2026, at $130, with the wider Reebok.com release following on November 6. Just Fresh Kicks flagged its details on that edition as reported and not confirmed, and it describes a black pair with neon yellow ribbing, a purple midsole and lime green accents.

Wavy Side Lines and a Blocky Midsole From the Armadillo Era

Sneaker News names the DMX Armadillo II as the closest archival comparison for the modern Trailzillo, pointing to the wavy side lines and the blocky midsole. Sneaker Bar Detroit frames the same shoe as a revisit of the 2000 DMX Armadillo. The two outlets differ on whether the reference is the original or the second version, so the safe statement is that the Trailzillo draws on the Armadillo family from around 2000.

That family sits on DMX, the air cushioning system Reebok introduced in 1997, which used air pods inside the midsole and later shaped a long run of runners from the DMX Run 10 to the Daytona DMX. Reebok has already pushed DMX into trail territory in the modern era with the DMX Trail Shadow, which Japanese label Mountain Research has reworked more than once. The Trailzillo is a different bet. It starts from an old trail design instead of a street runner.

Coverage of the Houston edition describes it as Reebok's second DMX collaboration after the Brain Dead DMX Series 3000, so the cushioning platform is back in rotation.

A Pocket Over the Laces and a Removable Compass

The Houston edition adds the details the standard shoe does not carry. Sneaker News describes a storage pocket over the laces that works as a lace shroud, plus a removable compass and carabiner combination. A Herd of Bison also built a matching apparel collection with co branded pieces.

A Herd of Bison is not a newcomer to Reebok. The shop opened as an online store in 2018 and stocks streetwear, and Houstonia has covered a custom design event it ran with Reebok in Katy, Texas, in 2021. Gear Patrol covered the Trailzillo under a headline about a clever everyday carry feature, which tells you which detail the outdoor press picked as the hook.

Reebok's Archive Run Since September

The pattern is easier to see in dates. On September 10, 2026, Celine and Reebok released the Freestyle Lo, a lambskin remake of the 1982 Freestyle in eight colorways. In late September, Billionaire Boys Club put a grey ostrich textured upper and lunar graphics on the Club C 85, and Reebok and Manors followed their June 2025 debut with a second golf collection, The United Kingdom of Golf.

Court, golf and now trail. The Trailzillo is the first of those four to come from the DMX catalog and the first built for dirt. Its $120 price sits under the $150 listed for the Billionaire Boys Club Club C 85.

The open questions are small and checkable. Snipes USA's listing metadata looked stale when searched, so confirm the on shelf date against the live page before planning around it. And the sources still disagree on whether the reference is the Armadillo or the Armadillo II. What is settled is the price, the November 6 wide release and the two colorways Sneaker News reported.