FINALLY OFFLINE

FO Pulse July 25, 2026: FC Barcelona Holds No. 1, Amazon Music Jumps 130

By FO Pulse | Approved by Will Nichols, Editor in Chief | 7/26/2026

FC Barcelona is #1 on the FO Pulse (2026-07-25 close).

FC Barcelona held No. 1 on the FO Pulse July 25, 2026 close with 42,449,178 likes over seven days. Amazon Music was the day's biggest climber, up 130 to #211. 3 names entered the chart.

Key Points

The FO Pulse closed July 25, 2026 with FC Barcelona at No. 1, holding the top spot on 42,449,178 likes across 47 posts in the trailing seven days. The chart tracks 747 brands and institutions across culture; this close counted 6,810 posts and 212,401,032 interactions.

Climbing

- Amazon Music (music) climbed 130 to #211 with 11,841 likes across 12 posts
- kaws (art) climbed 101 to #220 with 11,197 likes across 3 posts
- TOGETHXR (sports) climbed 84 to #159 with 24,735 likes across 35 posts

Cooling

- A Ma Maniere (fashion) fell 97 to #525 with 0 likes across 1 posts
- Aime Leon Dore (fashion) fell 50 to #224 with 10,146 likes across 1 posts
- 2hollis (music) fell 49 to #142 with 38,060 likes across 1 posts

New to the chart

- danielleguizio (culture) enters at #164
- Nike Sportswear (fashion) enters at #189
- Simone Rocha (fashion) enters at #383

Category leader changes

- HIDDEN NY took over fashion from Dior

What culture is posting about

The names the tracked scene referenced most this week, by number of distinct accounts:

1. YouTube — 60 accounts
2. Nike — 28 accounts
3. WNBA — 25 accounts
4. Jordan — 22 accounts
5. Apple — 20 accounts
6. LeBron James — 16 accounts
7. TikTok — 15 accounts
8. Nothing — 15 accounts

Who's moving together

Names multiple tracked accounts pointed at within 24 hours — the strongest signal something is happening:

- ESPN — 3 accounts, cross-type
- YouTube — 8 accounts, cross-type
- WNBA — 5 accounts, cross-type
- Nike — 5 accounts, cross-type
- Jordan — 4 accounts, cross-type

Strongest connection: 433 → Real Madrid.

The full map is on the Culture Graph.

Where culture is happening

The cities named most in culture's captions this week:

- nyc — 268 mentions
- london — 101 mentions
- chicago — 76 mentions, up 181%
- la — 70 mentions, up 37%
- paris — 61 mentions
- miami — 31 mentions

Hottest home scenes by engagement: london (3,734,728), paris (2,978,903), la (1,802,738), nyc (1,545,847), miami (1,364,198).

Full rankings, category leaders, and trending words are on the July 25, 2026 close. The chart closes nightly; the live FO Pulse updates through the day.

Frequently Asked Questions

Who is No. 1 on the FO Pulse for July 25, 2026?

FC Barcelona closed at No. 1 with 42,449,178 likes across 47 posts in the trailing seven days.

What is the FO Pulse?

The FO Pulse is Finally Offline's daily culture chart: 747 brands and institutions ranked by total Instagram engagement over the trailing 7 days. The chart closes nightly and every close is archived.

Which brand moved the most on the July 25, 2026 close?

Amazon Music climbed 130 spots to #211, the biggest move of the day.

What is culture posting about this week?

The names the tracked scene referenced most this week are YouTube, Nike, WNBA, Jordan, Apple. YouTube led, referenced by 60 distinct accounts.

Which names are converging in culture right now?

ESPN (3 accounts), YouTube (8 accounts), WNBA (5 accounts) — cases where multiple tracked accounts pointed at the same name within 24 hours.

Where is culture happening this week?

nyc is the most-referenced city in culture's captions this week with 268 mentions. Top cities: nyc (268), london (101), chicago (76), la (70).

Topics: real-madrid, togethxr, hidden-ny, youtube, espn, wnba, culture, a ma maniere, dior, rankings, hidden ny, fc barcelona, aimé leon dore, amazon-music, aim-leon-dore, 433, tiktok, lebron james, a-ma-maniere, amazon music, simone rocha, close-2026-07-25, fc-barcelona, simone-rocha, lebron-james, 2hollis, apple, real madrid, fo pulse, nike

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