The Culture Graph
Finally Offline tracks the public posts of roughly 803 culture accounts and mines every caption for who references whom. This is the map: 1,410 references over the last 7 days, refreshed continuously. Every name links to its hub.
Converging now
Two or more tracked accounts pointing at the same name within 24 hours — the strongest "something is happening" signal in culture.
- @youtube — 5 accounts, cross-type (via @buzzfeed, @djmagofficial, @figma, @nfl, @poloralphlauren)
- @nike — 5 accounts, cross-type (via @onefootball, @sneakerfreakermag, @sneakernews, @soleretriever, @worldstar)
- @variety — 3 accounts, cross-type (via @popcrave, @thecut, @wmag)
- @arsenal — 3 accounts, cross-type (via @433, @dazn, @onefootball)
- @tiktok — 3 accounts, cross-type (via @nssmagazine, @popbase, @thecut)
- @netflix — 2 accounts, cross-type (via @nfl, @ringer)
- @adidas — 2 accounts, cross-type (via @nakedcph, @sneakernews)
- @cristiano — 2 accounts, cross-type (via @433, @onefootball)
- @notre — 2 accounts, cross-type (via @frontofficesports, @playerstribune)
- @nothing — 2 accounts, cross-type (via @complexsports, @juventus)
- @juventus — 2 accounts, cross-type (via @433, @onefootball)
- @leomessi — 2 accounts, cross-type (via @433, @onefootball)
Chains this week
Two-hop paths — one account references a second, the second references a third — the shape of how influence travels.
- @frontofficesports → @notre → @hokaoneone · 3,780 engagement
- @frontofficesports → @notre → @hoka · 3,851 engagement
- @frontofficesports → @notre → @hoka · 3,780 engagement
- @frontofficesports → @notre → @hokaoneone · 3,851 engagement
- @433 → @deadline → @primevideo · 190,421 engagement
- @extrabutter → @deadline → @primevideo · 3,657 engagement
- @deadline → @primevideo → @nothing · 101,316 engagement
- @onefootball → @deadline → @primevideo · 9,313 engagement
- @rollingstone → @deadline → @primevideo · 3,656 engagement
- @onefootball → @deadline → @primevideo · 19,088 engagement
- @433 → @deadline → @primevideo · 338,862 engagement
- @deadline → @primevideo → @nothing · 18,799 engagement
- @sneakernews → @nikesb → @youtube · 4,936 engagement
- @thescore → @espn → @goat · 52,136 engagement
- @thescore → @espn → @arsenal · 41,336 engagement
Strongest connections
| From | To | Combined engagement |
|---|---|---|
| 433 | Real Madrid | 4,436,776 |
| 433 | Kylian Mbappé | 2,339,243 |
| 433 | Lionel Messi | 1,958,677 |
| 433 | Arsenal | 1,652,466 |
| 433 | Cristiano Ronaldo | 1,356,207 |
| Formula 1 | Ferrari | 1,329,175 |
| Lewis Hamilton | Ferrari | 1,260,748 |
| FC Barcelona | Spotify | 1,032,715 |
| 433 | Manchester United | 1,007,726 |
| 433 | Jude Bellingham | 897,616 |
| Formula 1 | Red Bull | 583,212 |
| 433 | Spotify | 545,342 |
| 433 | Deadline | 521,971 |
| 433 | Neymar Jr | 478,808 |
| OneFootball | Lionel Messi | 465,161 |
The daily rankings behind these names live on the FO Pulse.