The Culture Graph
Finally Offline tracks the public posts of roughly 802 culture accounts and mines every caption for who references whom. This is the map: 1,796 references over the last 7 days, refreshed continuously. Every name links to its hub.
Converging now
Two or more tracked accounts pointing at the same name within 24 hours — the strongest "something is happening" signal in culture.
- @youtube — 20 accounts, cross-type (via @ableton, @beatport, @complexmusic, @djmagofficial, @justwomenssports)
- @balenciaga — 10 accounts, cross-type (via @anothermagazine, @bof, @complexstyle, @gq, @harpersbazaarus)
- @wnba — 8 accounts, cross-type (via @boardroom, @complexcon, @espn, @fanduel, @frontofficesports)
- @nike — 8 accounts, cross-type (via @boardroom, @frontofficesports, @highsnobietysneakers, @notre, @sneakerfreakermag)
- @jumpman23 — 7 accounts, cross-type (via @deadline, @extrabutter, @slamkicks, @sneakerfreakermag, @sneakernews)
- @adidas — 5 accounts, cross-type (via @adidasskateboarding, @boardroom, @sneakerfreakermag, @sneakernews, @soleretriever)
- @goal — 4 accounts, cross-type (via @bleacherreport, @dazn, @espn, @onefootball)
- @netflix — 4 accounts, cross-type (via @criterioncollection, @deadline, @popbase, @ringer)
- @spotify — 4 accounts, cross-type (via @complexmusic, @monstercat, @popcrave, @xxl)
- @billboard — 3 accounts, cross-type (via @davidzwirner, @popbase, @stereogum)
- @dior — 3 accounts, cross-type (via @complexmusic, @complexstyle, @thecut)
- @cristiano — 3 accounts, cross-type (via @433, @onefootball, @worldstar)
Chains this week
Two-hop paths — one account references a second, the second references a third — the shape of how influence travels.
- @das.archivee → @stockx → @jumpman23 · 141 engagement
- @goal → @juventus → @adidas · 73,369 engagement
- @dazn → @goal → @juventus · 11 engagement
- @goal → @juventus → @youtube · 8,321 engagement
- @sportscenter → @goal → @juventus · 23,023 engagement
- @usmnt → @goal → @juventus · 12,663 engagement
- @nhl → @goal → @juventus · 22,855 engagement
- @espn → @goal → @juventus · 34,708 engagement
- @usmnt → @goal → @juventus · 17,209 engagement
- @bleacherreport → @goal → @juventus · 65,965 engagement
- @onefootball → @goal → @juventus · 48,395 engagement
- @whistlesports → @goal → @juventus · 1,430 engagement
- @goal → @juventus → @youtube · 13,198 engagement
- @indiewire → @appletv → @apple · 1,382 engagement
- @433 → @appletv → @apple · 51,971 engagement
Strongest connections
| From | To | Combined engagement |
|---|---|---|
| 433 | Cristiano Ronaldo | 5,217,790 |
| 433 | Lionel Messi | 1,416,543 |
| Formula 1 | Max Verstappen | 1,122,831 |
| 433 | Kylian Mbappé | 1,084,064 |
| 433 | Real Madrid | 883,903 |
| 433 | Juventus | 422,729 |
| 433 | adidas | 412,557 |
| OneFootball | Cristiano Ronaldo | 381,423 |
| NFL | Odell Beckham Jr | 343,108 |
| Real Madrid | Kylian Mbappé | 317,222 |
| Formula 1 | Red Bull | 290,372 |
| 433 | Arsenal | 161,248 |
| Apple Music | Apple | 159,192 |
| OneFootball | Lionel Messi | 143,057 |
| 433 | Manchester United | 130,645 |
The daily rankings behind these names live on the FO Pulse.