The Culture Graph
Finally Offline tracks the public posts of roughly 744 culture accounts and mines every caption for who references whom. This is the map: 1,239 references over the last 7 days, refreshed continuously. Every name links to its hub.
Converging now
Two or more tracked accounts pointing at the same name within 24 hours — the strongest "something is happening" signal in culture.
- @nike — 11 accounts, cross-type (via @boardroom, @communicationarts, @complexstyle, @highsnobietysneakers, @hypebeast)
- @youtube — 8 accounts, cross-type (via @applemusic, @audiomack, @f1, @lululemon, @popbase)
- @nothing — 7 accounts, cross-type (via @deadline, @fanatics, @playerstribune, @starwars, @thescore)
- @jumpman23 — 6 accounts, cross-type (via @complexstyle, @flightclub, @highsnobiety, @sneakerfreakermag, @sneakernews)
- @apple — 6 accounts, cross-type (via @404mediaco, @a24, @applemusic, @complexmusic, @nssmagazine)
- @adidas — 4 accounts, cross-type (via @sneakerfreakermag, @sneakernews, @sneakersnstuff, @soleretriever)
- @google — 4 accounts, cross-type (via @arsenal, @cultured_mag, @nssmagazine, @nylonmag)
- @netflix — 4 accounts, cross-type (via @boardroom, @nylonmag, @popcrave, @voxdotcom)
- @billboard — 3 accounts, cross-type (via @boardroom, @genius, @popcrave)
- @espn — 3 accounts, cross-type (via @433, @complexsports, @draftkings)
- @arsenal — 3 accounts, cross-type (via @creativereview, @onefootball, @versus)
- @cristiano — 3 accounts, cross-type (via @433, @gucci, @whistlesports)
Chains this week
Two-hop paths — one account references a second, the second references a third — the shape of how influence travels.
- @slam_hs → @slam → @nike · 7,105 engagement
- @slam_hs → @slam → @oakley · 3,845 engagement
- @slam_hs → @slam → @nike · 7,159 engagement
- @slam_hs → @slam → @nike · 6,759 engagement
- @slam_hs → @slam → @nike · 6,813 engagement
- @slam_hs → @slam → @oakley · 3,499 engagement
- @frontofficesports → @wnba → @primevideo · 3,240 engagement
- @frontofficesports → @wnba → @primevideo · 3,130 engagement
- @frontofficesports → @wnba → @primevideo · 3,269 engagement
- @frontofficesports → @wnba → @espn · 3,308 engagement
- @frontofficesports → @wnba → @espn · 3,597 engagement
- @frontofficesports → @wnba → @espn · 3,418 engagement
- @frontofficesports → @wnba → @primevideo · 3,202 engagement
- @frontofficesports → @wnba → @primevideo · 3,164 engagement
- @frontofficesports → @wnba → @espn · 3,247 engagement
Strongest connections
| From | To | Combined engagement |
|---|---|---|
| Vogue | Cristiano Ronaldo | 3,254,398 |
| Gucci | Cristiano Ronaldo | 2,459,369 |
| Gucci | Vogue | 2,459,369 |
| Vogue | Gucci | 1,545,695 |
| 433 | Cristiano Ronaldo | 1,288,861 |
| 433 | Real Madrid | 820,863 |
| FC Barcelona | Paris Saint-Germain | 813,447 |
| 433 | ESPN | 578,566 |
| Formula 1 | YouTube | 363,523 |
| FC Barcelona | Spotify | 315,291 |
| UFC | Nothing | 299,211 |
| Formula 1 | Lewis Hamilton | 266,146 |
| 433 | Kylian Mbappé | 265,605 |
| 433 | Jude Bellingham | 265,605 |
| OneFootball | Cristiano Ronaldo | 255,801 |
The daily rankings behind these names live on the FO Pulse.