The Culture Graph
Finally Offline tracks the public posts of roughly 744 culture accounts and mines every caption for who references whom. This is the map: 1,185 references over the last 7 days, refreshed continuously. Every name links to its hub.
Converging now
Two or more tracked accounts pointing at the same name within 24 hours — the strongest "something is happening" signal in culture.
- @nike — 11 accounts, cross-type (via @boardroom, @communicationarts, @complexstyle, @highsnobietysneakers, @hypebeast)
- @youtube — 8 accounts, cross-type (via @applemusic, @audiomack, @f1, @lululemon, @popbase)
- @nothing — 7 accounts, cross-type (via @deadline, @fanatics, @indiewire, @playerstribune, @starwars)
- @apple — 6 accounts, cross-type (via @404mediaco, @a24, @applemusic, @complexmusic, @nssmagazine)
- @jumpman23 — 6 accounts, cross-type (via @complexstyle, @flightclub, @highsnobiety, @sneakerfreakermag, @sneakernews)
- @adidas — 4 accounts, cross-type (via @sneakerfreakermag, @sneakernews, @sneakersnstuff, @soleretriever)
- @billboard — 4 accounts, cross-type (via @boardroom, @genius, @popbase, @popcrave)
- @google — 4 accounts, cross-type (via @arsenal, @cultured_mag, @nssmagazine, @nylonmag)
- @netflix — 4 accounts, cross-type (via @boardroom, @nylonmag, @popcrave, @voxdotcom)
- @spotify — 3 accounts, cross-type (via @popcrave, @stoneisland, @worldstar)
- @arsenal — 3 accounts, cross-type (via @creativereview, @onefootball, @versus)
- @cristiano — 3 accounts, cross-type (via @433, @gucci, @whistlesports)
Chains this week
Two-hop paths — one account references a second, the second references a third — the shape of how influence travels.
- @xxl → @youtube → @youtubemusic · 2,234 engagement
- @nba → @warriors → @stephencurry30 · 48,302 engagement
- @nba → @kingjames → @youtube · 130,532 engagement
- @worldstar → @deadline → @netflix · 20,826 engagement
- @worldstar → @deadline → @apple · 16,409 engagement
- @worldstar → @deadline → @netflix · 16,716 engagement
- @worldstar → @deadline → @marvel · 17,398 engagement
- @worldstar → @deadline → @netflix · 15,793 engagement
- @worldstar → @deadline → @primevideo · 18,173 engagement
- @worldstar → @deadline → @netflix · 15,355 engagement
- @worldstar → @deadline → @jumpman23 · 16,848 engagement
- @worldstar → @deadline → @appletv · 16,409 engagement
- @worldstar → @deadline → @netflix · 15,161 engagement
- @worldstar → @deadline → @marvel · 25,728 engagement
- @worldstar → @deadline → @noahny · 16,994 engagement
Strongest connections
| From | To | Combined engagement |
|---|---|---|
| Vogue | Cristiano Ronaldo | 1,740,235 |
| 433 | Real Madrid | 1,726,960 |
| Vogue | Gucci | 1,545,695 |
| 433 | Cristiano Ronaldo | 1,346,345 |
| 433 | Kylian Mbappé | 889,404 |
| FC Barcelona | Paris Saint-Germain | 813,447 |
| 433 | Jude Bellingham | 619,307 |
| Formula 1 | YouTube | 375,943 |
| FC Barcelona | Spotify | 315,291 |
| UFC | Nothing | 299,211 |
| Formula 1 | Lewis Hamilton | 266,146 |
| OneFootball | Cristiano Ronaldo | 255,801 |
| NBA | ESPN | 254,882 |
| 433 | AC Milan | 206,040 |
| 433 | Juventus | 192,711 |
The daily rankings behind these names live on the FO Pulse.