FO Pulse — October 23, 2026 Close
The FO Pulse is Finally Offline's daily culture chart: 804 brands and institutions ranked by total Instagram engagement over the trailing 7 days (8,312 posts, 319,689,618 interactions). The chart closes nightly; this is the October 23, 2026 close. Biggest moves: Google up 264 to #77, Rhuigi Villasenor up 217 to #331, Warner Records down 191 to #466.
Top 25
| Rank | Name | Category | 7-day engagement | Share | Posts | Move |
|---|---|---|---|---|---|---|
| 1 | 433 | sports | 42,363,937 | 13.1% | 96 | — |
| 2 | FC Barcelona | sports | 37,878,134 | 11.7% | 55 | — |
| 3 | Real Madrid | sports | 16,564,697 | 5.1% | 86 | — |
| 4 | Formula 1 | sports | 12,196,376 | 3.8% | 74 | — |
| 5 | Cristiano Ronaldo | sports | 11,385,076 | 3.5% | 3 | — |
| 6 | Lionel Messi | sports | 9,904,715 | 3.1% | 3 | ▲ 5 |
| 7 | Neymar Jr | sports | 9,430,243 | 2.9% | 3 | ▲ 14 |
| 8 | House of Highlights | sports | 8,748,687 | 2.7% | 95 | ▼ 2 |
| 9 | SportsCenter | sports | 7,748,052 | 2.4% | 75 | ▲ 1 |
| 10 | Bleacher Report | sports | 7,463,066 | 2.3% | 105 | ▼ 2 |
| 11 | Paris Saint-Germain | sports | 7,290,912 | 2.3% | 78 | ▼ 4 |
| 12 | Inter Miami CF | sports | 7,190,724 | 2.2% | 34 | ▲ 1 |
| 13 | Vogue | culture | 7,084,025 | 2.2% | 56 | ▼ 1 |
| 14 | UEFA Champions League | sports | 6,988,785 | 2.2% | 90 | ▼ 5 |
| 15 | ESPN | sports | 6,457,887 | 2% | 83 | — |
| 16 | W Magazine | culture | 6,222,861 | 1.9% | 33 | ▼ 2 |
| 17 | UFC | sports | 5,365,833 | 1.7% | 92 | ▼ 1 |
| 18 | OneFootball | sports | 4,428,162 | 1.4% | 91 | ▲ 2 |
| 19 | NFL | sports | 4,366,516 | 1.4% | 144 | ▼ 1 |
| 20 | Scuderia Ferrari | sports | 4,324,719 | 1.3% | 65 | ▼ 3 |
| 21 | Kylian Mbappé | sports | 4,119,614 | 1.3% | 2 | ▲ 1 |
| 22 | MLB | sports | 3,905,176 | 1.2% | 90 | ▼ 3 |
| 23 | Marvel | culture | 3,773,768 | 1.2% | 12 | ▲ 1 |
| 24 | Arsenal | sports | 3,699,398 | 1.1% | 82 | ▲ 1 |
| 25 | NBA | sports | 3,158,140 | 1% | 114 | ▲ 1 |
Category Leaders
- art: SFMOMA
- film: Criterion Collection
- food: Noma
- tech: MrBeast
- music: WorldStar Hip Hop
- design: porsche
- sports: 433
- culture: Vogue
- fashion: HIDDEN NY
What culture is posting about
The names the whole tracked scene pointed at over the trailing 7 days, ranked by how many distinct accounts referenced each. YouTube led, referenced by 64 tracked accounts.
| # | Name | Accounts referencing | Engagement | Trend |
|---|---|---|---|---|
| 1 | YouTube | 64 | 1,174,285 | steady |
| 2 | Nike | 35 | 437,026 | rising |
| 3 | Jordan | 33 | 144,815 | cooling |
| 4 | Apple | 32 | 541,505 | steady |
| 5 | TikTok | 25 | 94,966 | rising |
| 6 | adidas | 20 | 55,916 | steady |
| 7 | Nothing | 19 | 369,871 | steady |
| 8 | @billboard | 18 | 206,468 | steady |
| 9 | Future | 17 | 31,091 | cooling |
| 10 | Art Basel | 17 | 22,595 | rising |
| 11 | Drake | 16 | 275,693 | steady |
| 12 | WNBA | 16 | 255,649 | steady |
| 13 | Netflix | 16 | 138,985 | steady |
| 14 | @suprsupreme | 14 | 39,384 | steady |
| 15 | LeBron James | 13 | 447,426 | steady |
Who's moving together
Convergences this week — two or more tracked accounts pointing at the same name within 24 hours, the strongest "something is happening" signal:
- YouTube — 14 accounts, cross-type
- Nike — 9 accounts, cross-type
- Jordan — 8 accounts, cross-type
- Drake — 8 accounts, cross-type
- TikTok — 5 accounts, cross-type
- Apple — 4 accounts, cross-type
Strongest connections detected in captions:
- 433 → Cristiano Ronaldo · 3,451,361 combined engagement
- 433 → Real Madrid · 2,636,486 combined engagement
- 433 → Kylian Mbappé · 1,950,668 combined engagement
- 433 → Lionel Messi · 1,254,563 combined engagement
- Lionel Messi → ChatGPT · 1,211,163 combined engagement
- 433 → Arsenal · 1,019,262 combined engagement
- Formula 1 → Lewis Hamilton · 539,621 combined engagement
- Formula 1 → Red Bull · 370,434 combined engagement
- FC Barcelona → Nothing · 284,974 combined engagement
- Formula 1 → YouTube · 277,096 combined engagement
Where culture is happening
The cities named most in culture's captions this week:
| City | Mentions (7d) | Change |
|---|---|---|
| nyc | 365 | +4% |
| paris | 223 | +52% |
| london | 194 | -30% |
| la | 126 | +50% |
| austin | 57 | +68% |
| atlanta | 50 | -2% |
| miami | 50 | +4% |
| tokyo | 39 | +5% |
| chicago | 38 | -19% |
| milan | 36 | 0% |
Hottest home scenes by 7-day engagement: nyc (10,096,794) · paris (8,513,477) · miami (7,210,072) · london (5,393,268) · milan (2,384,791) · la (1,983,154).
Frequently asked
- Who is leading culture on the FO Pulse for October 23, 2026?
- 433 holds #1 on the FO Pulse for October 23, 2026 with 13.1% share of culture's attention, ranked by 42,363,937 Instagram engagements over the trailing 7 days.
- What are the top culture brands right now?
- The current FO Pulse top five are 1. 433, 2. FC Barcelona, 3. Real Madrid, 4. Formula 1, 5. Cristiano Ronaldo, ranked by 7-day Instagram engagement across 804 tracked accounts.
- What is culture posting about this week?
- The names the tracked scene referenced most this week are YouTube, Nike, Jordan, Apple, TikTok. YouTube led, referenced by 64 distinct accounts.
- Where is culture happening this week?
- nyc is the most-referenced city in culture's captions this week with 365 mentions, up 4%. Top cities: nyc (365), paris (223), london (194), la (126).
- Which names are converging in culture right now?
- YouTube (14 accounts), Nike (9 accounts), Jordan (8 accounts) — cases where multiple tracked accounts pointed at the same name within 24 hours.
Trending Words
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Coverage of everything on this chart: Finally Offline articles.