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UFC

FO Pulse: #20 of 581 on the 2026-10-01 close, down 1 from the previous close, with 3,208,332 likes across 89 posts in the trailing 7 days. Full chart.

The feed

The latest posts from UFC and posts about them from the accounts Finally Offline tracks:

FO Pulse rank history

UFC's standing over the last 7 nightly closes: #15 (2026-09-25) → #14 (2026-09-26) → #17 (2026-09-27) → #19 (2026-09-28) → #16 (2026-09-29) → #19 (2026-09-30) → #20 (2026-10-01).

Who UFC moves with

Connections mined from Instagram captions across Finally Offline's tracked culture scene:

Full node in the Culture Graph.

Questions people ask about UFC

How do you watch UFC fights now?

In the United States, UFC's numbered events stream on Paramount Plus under the promotion's seven year media deal, which folded thirteen numbered events per year into the base subscription. UFC 329, the Conor McGregor and Max Holloway rematch on July 11, 2026 at T Mobile Arena in Las Vegas, streamed with no pay per view fee.

Do you still have to pay for UFC pay per views?

Not for the marquee numbered events covered by the Paramount deal, which pays UFC 1.1 billion dollars a year and includes those cards in the standard Paramount Plus subscription. That replaced the old model of paying a separate fee for each big fight night.

How much does it cost to watch the UFC?

The cost of a Paramount Plus subscription covers the numbered events in the United States, instead of the old model where each pay per view was a separate purchase on top of a subscription. That makes a marquee card like McGregor against Holloway significantly cheaper to watch than it would have been before the deal.

Why are fashion brands working with UFC fighters?

Fighters read as authentic in a way traditional models do not. Stone Island put UFC fighter Chito Vera in its Spring Summer 2026 campaign, shot by David Sims at Vera's California gym, part of a wider pattern of fashion houses borrowing credibility from fight culture.

Who owns the UFC?

UFC is owned by TKO Group Holdings, the publicly traded company formed when UFC and WWE were brought under one roof in 2023. TKO negotiated the Paramount media deal that moved UFC's biggest events onto streaming.

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Full archive of UFC coverage

Coverage

9 articles on Finally Offline, newest first.