FO Pulse — October 22, 2026 Close
The FO Pulse is Finally Offline's daily culture chart: 804 brands and institutions ranked by total Instagram engagement over the trailing 7 days (8,356 posts, 312,009,416 interactions). The chart closes nightly; this is the October 22, 2026 close. Biggest moves: Tate Collective down 184 to #540, Fenty Beauty down 147 to #353, MUNDIAL up 125 to #422.
Top 25
| Rank | Name | Category | 7-day engagement | Share | Posts | Move |
|---|---|---|---|---|---|---|
| 1 | 433 | sports | 40,865,045 | 13% | 92 | — |
| 2 | FC Barcelona | sports | 36,529,773 | 11.6% | 55 | — |
| 3 | Real Madrid | sports | 16,427,416 | 5.2% | 89 | — |
| 4 | Formula 1 | sports | 12,889,417 | 4.1% | 71 | — |
| 5 | Cristiano Ronaldo | sports | 10,449,834 | 3.3% | 3 | ▲ 1 |
| 6 | House of Highlights | sports | 9,356,320 | 3% | 95 | ▲ 1 |
| 7 | Paris Saint-Germain | sports | 7,554,106 | 2.4% | 81 | ▲ 3 |
| 8 | Bleacher Report | sports | 7,324,022 | 2.3% | 106 | ▲ 3 |
| 9 | UEFA Champions League | sports | 7,104,573 | 2.3% | 92 | — |
| 10 | SportsCenter | sports | 7,042,350 | 2.2% | 75 | ▲ 6 |
| 11 | Lionel Messi | sports | 6,900,671 | 2.2% | 2 | ▲ 3 |
| 12 | Vogue | culture | 6,829,399 | 2.2% | 56 | — |
| 13 | Inter Miami CF | sports | 6,531,296 | 2.1% | 40 | — |
| 14 | W Magazine | culture | 6,250,946 | 2% | 31 | ▼ 6 |
| 15 | ESPN | sports | 6,008,450 | 1.9% | 79 | — |
| 16 | UFC | sports | 5,053,894 | 1.6% | 90 | ▲ 4 |
| 17 | Scuderia Ferrari | sports | 4,913,478 | 1.6% | 54 | ▲ 2 |
| 18 | NFL | sports | 4,708,185 | 1.5% | 142 | — |
| 19 | MLB | sports | 4,694,087 | 1.5% | 85 | ▼ 2 |
| 20 | OneFootball | sports | 4,548,140 | 1.4% | 92 | ▲ 1 |
| 21 | Neymar Jr | sports | 4,344,024 | 1.4% | 1 | ▲ 1 |
| 22 | Kylian Mbappé | sports | 3,867,819 | 1.2% | 2 | ▲ 15 |
| 23 | Tesla | tech | 3,512,934 | 1.1% | 8 | ▼ 18 |
| 24 | Marvel | culture | 3,387,644 | 1.1% | 12 | ▲ 1 |
| 25 | Arsenal | sports | 3,384,320 | 1.1% | 75 | ▼ 1 |
Category Leaders
- art: SFMOMA
- film: Criterion Collection
- food: Noma
- tech: Tesla
- music: Charli XCX
- design: porsche
- sports: 433
- culture: Vogue
- fashion: HIDDEN NY
What culture is posting about
The names the whole tracked scene pointed at over the trailing 7 days, ranked by how many distinct accounts referenced each. YouTube led, referenced by 63 tracked accounts.
| # | Name | Accounts referencing | Engagement | Trend |
|---|---|---|---|---|
| 1 | YouTube | 63 | 1,205,281 | steady |
| 2 | Nike | 36 | 346,523 | steady |
| 3 | Jordan | 33 | 211,990 | steady |
| 4 | Apple | 32 | 553,886 | rising |
| 5 | Future | 24 | 246,379 | steady |
| 6 | Nothing | 20 | 442,443 | steady |
| 7 | TikTok | 20 | 57,595 | cooling |
| 8 | adidas | 20 | 48,446 | rising |
| 9 | Netflix | 18 | 183,334 | rising |
| 10 | WNBA | 17 | 256,782 | steady |
| 11 | @billboard | 16 | 203,821 | steady |
| 12 | Art Basel | 16 | 11,649 | rising |
| 13 | LeBron James | 15 | 497,395 | steady |
| 14 | Drake | 15 | 228,318 | rising |
| 15 | @suprsupreme | 13 | 39,835 | cooling |
Who's moving together
Convergences this week — two or more tracked accounts pointing at the same name within 24 hours, the strongest "something is happening" signal:
- Apple — 12 accounts, cross-type
- ESPN — 5 accounts, cross-type
- YouTube — 15 accounts, cross-type
- Nike — 12 accounts, cross-type
- Art Basel — 8 accounts, cross-type
- Billboard — 7 accounts, cross-type
Strongest connections detected in captions:
- 433 → Real Madrid · 2,569,281 combined engagement
- 433 → Cristiano Ronaldo · 2,081,206 combined engagement
- 433 → Kylian Mbappé · 1,950,668 combined engagement
- Lionel Messi → ChatGPT · 1,211,163 combined engagement
- 433 → Arsenal · 1,019,262 combined engagement
- 433 → Lionel Messi · 900,767 combined engagement
- Formula 1 → Red Bull · 370,434 combined engagement
- FC Barcelona → Nothing · 284,974 combined engagement
- Formula 1 → YouTube · 277,096 combined engagement
- NBA → ESPN · 274,475 combined engagement
Where culture is happening
The cities named most in culture's captions this week:
| City | Mentions (7d) | Change |
|---|---|---|
| nyc | 375 | +9% |
| paris | 216 | +54% |
| london | 209 | -21% |
| la | 125 | +45% |
| atlanta | 61 | +22% |
| austin | 54 | +74% |
| miami | 50 | +22% |
| milan | 36 | -8% |
| chicago | 33 | -37% |
| tokyo | 28 | -35% |
Hottest home scenes by 7-day engagement: nyc (10,313,716) · paris (8,722,041) · miami (6,552,828) · london (5,597,427) · milan (2,607,996) · la (1,882,196).
Frequently asked
- Who is leading culture on the FO Pulse for October 22, 2026?
- 433 holds #1 on the FO Pulse for October 22, 2026 with 13% share of culture's attention, ranked by 40,865,045 Instagram engagements over the trailing 7 days.
- What are the top culture brands right now?
- The current FO Pulse top five are 1. 433, 2. FC Barcelona, 3. Real Madrid, 4. Formula 1, 5. Cristiano Ronaldo, ranked by 7-day Instagram engagement across 804 tracked accounts.
- What is culture posting about this week?
- The names the tracked scene referenced most this week are YouTube, Nike, Jordan, Apple, Future. YouTube led, referenced by 63 distinct accounts.
- Where is culture happening this week?
- nyc is the most-referenced city in culture's captions this week with 375 mentions, up 9%. Top cities: nyc (375), paris (216), london (209), la (125).
- Which names are converging in culture right now?
- Apple (12 accounts), ESPN (5 accounts), YouTube (15 accounts) — cases where multiple tracked accounts pointed at the same name within 24 hours.
Trending Words
october, read, music, collection, season, game, show, night, album, while, down, video, series, design, story
Coverage of everything on this chart: Finally Offline articles.