FO Pulse — July 25, 2026 Close
The FO Pulse is Finally Offline's daily culture chart: 747 brands and institutions ranked by total Instagram engagement over the trailing 7 days (6,810 posts, 212,401,032 interactions). The chart closes nightly; this is the July 25, 2026 close. Biggest moves: Amazon Music up 130 to #211, kaws up 101 to #220, A Ma Maniere down 97 to #525.
Top 25
| Rank | Name | Category | 7-day engagement | Share | Posts | Move |
|---|---|---|---|---|---|---|
| 1 | FC Barcelona | sports | 42,602,412 | 19.8% | 47 | — |
| 2 | 433 | sports | 25,630,102 | 11.9% | 77 | — |
| 3 | Real Madrid | sports | 22,150,719 | 10.3% | 73 | ▲ 1 |
| 4 | Lionel Messi | sports | 11,176,515 | 5.2% | 1 | ▼ 1 |
| 5 | Cristiano Ronaldo | sports | 7,781,033 | 3.6% | 2 | — |
| 6 | Formula 1 | sports | 6,769,280 | 3.1% | 90 | ▲ 1 |
| 7 | House of Highlights | sports | 4,891,393 | 2.3% | 87 | ▲ 1 |
| 8 | MrBeast | tech | 4,723,147 | 2.2% | 5 | ▲ 5 |
| 9 | Bleacher Report | sports | 4,659,887 | 2.2% | 84 | — |
| 10 | SportsCenter | sports | 4,539,463 | 2.1% | 67 | ▲ 1 |
| 11 | Vogue | culture | 4,496,373 | 2.1% | 31 | ▼ 1 |
| 12 | ESPN | sports | 4,160,292 | 1.9% | 58 | — |
| 13 | Vinícius Júnior | sports | 3,742,205 | 1.7% | 3 | ▲ 1 |
| 14 | Scuderia Ferrari | sports | 2,986,821 | 1.4% | 73 | ▲ 6 |
| 15 | Neymar Jr | sports | 2,967,058 | 1.4% | 2 | ▲ 2 |
| 16 | Arsenal | sports | 2,960,556 | 1.4% | 51 | — |
| 17 | UEFA Champions League | sports | 2,831,595 | 1.3% | 39 | ▲ 1 |
| 18 | Variety | culture | 2,679,983 | 1.2% | 38 | ▲ 4 |
| 19 | Premier League | sports | 2,619,167 | 1.2% | 45 | — |
| 20 | Marvel | culture | 2,302,555 | 1.1% | 14 | ▲ 3 |
| 21 | adidas Football | sports | 2,259,499 | 1.1% | 13 | — |
| 22 | Paris Saint-Germain | sports | 2,085,686 | 1% | 26 | ▲ 6 |
| 23 | OneFootball | sports | 1,883,927 | 0.9% | 87 | ▲ 3 |
| 24 | UFC | sports | 1,717,615 | 0.8% | 61 | — |
| 25 | MLB | sports | 1,703,542 | 0.8% | 98 | — |
Category Leaders
- art: designboom
- tech: MrBeast
- music: WorldStar Hip Hop
- design: MUJI
- sports: FC Barcelona
- culture: Vogue
- fashion: HIDDEN NY
What culture is posting about
The names the whole tracked scene pointed at over the trailing 7 days, ranked by how many distinct accounts referenced each. YouTube led, referenced by 60 tracked accounts.
| # | Name | Accounts referencing | Engagement | Trend |
|---|---|---|---|---|
| 1 | YouTube | 60 | 1,147,013 | steady |
| 2 | Nike | 28 | 264,181 | steady |
| 3 | WNBA | 25 | 154,492 | rising |
| 4 | Jordan | 22 | 91,223 | steady |
| 5 | Apple | 20 | 352,240 | steady |
| 6 | LeBron James | 16 | 358,228 | rising |
| 7 | TikTok | 15 | 125,808 | steady |
| 8 | Nothing | 15 | 86,453 | steady |
| 9 | Future | 15 | 60,989 | steady |
| 10 | Drake | 14 | 357,344 | steady |
| 11 | adidas | 14 | 122,354 | steady |
| 12 | Lionel Messi | 13 | 1,574,134 | cooling |
| 13 | Travis Scott | 13 | 218,899 | steady |
| 14 | Fanatics | 12 | 179,058 | steady |
| 15 | ESPN | 11 | 268,858 | cooling |
Who's moving together
Convergences this week — two or more tracked accounts pointing at the same name within 24 hours, the strongest "something is happening" signal:
- ESPN — 3 accounts, cross-type
- YouTube — 8 accounts, cross-type
- WNBA — 5 accounts, cross-type
- Nike — 5 accounts, cross-type
- Jordan — 4 accounts, cross-type
- Apple — 3 accounts, cross-type
Strongest connections detected in captions:
- 433 → Real Madrid · 4,259,337 combined engagement
- Formula 1 → Lewis Hamilton · 1,042,951 combined engagement
- 433 → Cristiano Ronaldo · 1,020,769 combined engagement
- 433 → Lionel Messi · 1,020,769 combined engagement
- Real Madrid → MUNDIAL · 602,312 combined engagement
- 433 → Paris Saint-Germain · 563,724 combined engagement
- Red Bull → YouTube · 526,097 combined engagement
- 433 → Arsenal · 340,797 combined engagement
- 433 → Juventus · 273,186 combined engagement
- OneFootball → Lionel Messi · 212,052 combined engagement
Where culture is happening
The cities named most in culture's captions this week:
| City | Mentions (7d) | Change |
|---|---|---|
| nyc | 268 | -27% |
| london | 101 | -2% |
| chicago | 76 | +181% |
| la | 70 | +37% |
| paris | 61 | -12% |
| miami | 31 | -9% |
| berlin | 19 | +36% |
| atlanta | 18 | -10% |
| tokyo | 17 | -11% |
| milan | 16 | -33% |
Hottest home scenes by 7-day engagement: london (3,734,728) · paris (2,978,903) · la (1,802,738) · nyc (1,545,847) · miami (1,364,198) · milan (1,229,965).
Frequently asked
- Who is leading culture on the FO Pulse for July 25, 2026?
- FC Barcelona holds #1 on the FO Pulse for July 25, 2026 with 19.8% share of culture's attention, ranked by 42,602,412 Instagram engagements over the trailing 7 days.
- What are the top culture brands right now?
- The current FO Pulse top five are 1. FC Barcelona, 2. 433, 3. Real Madrid, 4. Lionel Messi, 5. Cristiano Ronaldo, ranked by 7-day Instagram engagement across 747 tracked accounts.
- What is culture posting about this week?
- The names the tracked scene referenced most this week are YouTube, Nike, WNBA, Jordan, Apple. YouTube led, referenced by 60 distinct accounts.
- Where is culture happening this week?
- nyc is the most-referenced city in culture's captions this week with 268 mentions. Top cities: nyc (268), london (101), chicago (76), la (70).
- Which names are converging in culture right now?
- ESPN (3 accounts), YouTube (8 accounts), WNBA (5 accounts) — cases where multiple tracked accounts pointed at the same name within 24 hours.
Trending Words
read, music, july, summer, final, album, while, game, video, film, artist, team, photo, show, story
Coverage of everything on this chart: Finally Offline articles.