FO Pulse — July 24, 2026 Close
The FO Pulse is Finally Offline's daily culture chart: 747 brands and institutions ranked by total Instagram engagement over the trailing 7 days (6,765 posts, 240,391,075 interactions). The chart closes nightly; this is the July 24, 2026 close. Biggest moves: L'Officiel USA up 169 to #352, verdy up 165 to #158, Interscope Records down 140 to #379.
Top 25
| Rank | Name | Category | 7-day engagement | Share | Posts | Move |
|---|---|---|---|---|---|---|
| 1 | FC Barcelona | sports | 42,388,376 | 17.4% | 44 | — |
| 2 | 433 | sports | 27,566,265 | 11.3% | 77 | — |
| 3 | Lionel Messi | sports | 26,089,917 | 10.7% | 3 | — |
| 4 | Real Madrid | sports | 21,850,207 | 9% | 72 | — |
| 5 | Cristiano Ronaldo | sports | 7,781,033 | 3.2% | 2 | — |
| 6 | Jude Bellingham | sports | 6,778,300 | 2.8% | 1 | — |
| 7 | Formula 1 | sports | 6,400,524 | 2.6% | 87 | — |
| 8 | House of Highlights | sports | 5,057,955 | 2.1% | 86 | — |
| 9 | Bleacher Report | sports | 4,879,101 | 2% | 87 | — |
| 10 | Vogue | culture | 4,665,236 | 1.9% | 30 | — |
| 11 | SportsCenter | sports | 4,445,220 | 1.8% | 66 | — |
| 12 | ESPN | sports | 4,433,184 | 1.8% | 61 | ▲ 1 |
| 13 | MrBeast | tech | 4,215,652 | 1.7% | 4 | ▼ 1 |
| 14 | Vinícius Júnior | sports | 3,668,030 | 1.5% | 2 | ▲ 55 |
| 15 | Kylian Mbappé | sports | 3,250,662 | 1.3% | 1 | — |
| 16 | Arsenal | sports | 3,055,845 | 1.3% | 48 | ▲ 3 |
| 17 | Neymar Jr | sports | 2,967,058 | 1.2% | 2 | ▲ 1 |
| 18 | UEFA Champions League | sports | 2,863,386 | 1.2% | 40 | ▼ 2 |
| 19 | Premier League | sports | 2,702,184 | 1.1% | 45 | ▼ 2 |
| 20 | Scuderia Ferrari | sports | 2,614,382 | 1.1% | 66 | ▲ 1 |
| 21 | adidas Football | sports | 2,593,061 | 1.1% | 18 | ▼ 7 |
| 22 | Variety | culture | 2,592,259 | 1.1% | 30 | ▼ 2 |
| 23 | Marvel | culture | 2,303,517 | 0.9% | 12 | — |
| 24 | UFC | sports | 2,267,358 | 0.9% | 56 | ▼ 2 |
| 25 | MLB | sports | 1,902,581 | 0.8% | 104 | — |
Category Leaders
- art: designboom
- tech: MrBeast
- music: WorldStar Hip Hop
- design: MUJI
- sports: FC Barcelona
- culture: Vogue
- fashion: Dior
What culture is posting about
The names the whole tracked scene pointed at over the trailing 7 days, ranked by how many distinct accounts referenced each. YouTube led, referenced by 60 tracked accounts.
| # | Name | Accounts referencing | Engagement | Trend |
|---|---|---|---|---|
| 1 | YouTube | 60 | 1,142,633 | steady |
| 2 | Nike | 27 | 214,861 | steady |
| 3 | Jordan | 22 | 98,935 | steady |
| 4 | Apple | 20 | 347,469 | rising |
| 5 | WNBA | 18 | 117,021 | cooling |
| 6 | LeBron James | 17 | 265,777 | rising |
| 7 | Drake | 16 | 402,341 | steady |
| 8 | Future | 16 | 61,037 | steady |
| 9 | TikTok | 15 | 136,363 | steady |
| 10 | Lionel Messi | 14 | 2,195,842 | cooling |
| 11 | adidas | 14 | 118,244 | steady |
| 12 | Nothing | 14 | 84,322 | cooling |
| 13 | Travis Scott | 13 | 219,722 | cooling |
| 14 | Fanatics | 13 | 188,428 | cooling |
| 15 | Kylian Mbappé | 11 | 3,488,265 | steady |
Who's moving together
Convergences this week — two or more tracked accounts pointing at the same name within 24 hours, the strongest "something is happening" signal:
- LeBron James — 10 accounts, cross-type
- ESPN — 6 accounts, cross-type
- Nike — 14 accounts, cross-type
- YouTube — 8 accounts, cross-type
- WNBA — 8 accounts, cross-type
- adidas — 5 accounts, cross-type
Strongest connections detected in captions:
- 433 → Kylian Mbappé · 3,322,112 combined engagement
- 433 → Real Madrid · 1,672,009 combined engagement
- 433 → Lionel Messi · 1,601,177 combined engagement
- 433 → Cristiano Ronaldo · 811,318 combined engagement
- 433 → Jude Bellingham · 721,103 combined engagement
- 433 → Arsenal · 714,528 combined engagement
- Formula 1 → Lewis Hamilton · 688,496 combined engagement
- Real Madrid → MUNDIAL · 602,312 combined engagement
- Red Bull → YouTube · 526,097 combined engagement
- 433 → Juventus · 273,186 combined engagement
Where culture is happening
The cities named most in culture's captions this week:
| City | Mentions (7d) | Change |
|---|---|---|
| nyc | 282 | -24% |
| london | 113 | +23% |
| chicago | 68 | +162% |
| la | 68 | +42% |
| paris | 60 | -24% |
| miami | 32 | -14% |
| atlanta | 22 | +29% |
| tokyo | 18 | -10% |
| milan | 17 | -29% |
| toronto | 17 | +89% |
Hottest home scenes by 7-day engagement: london (3,840,957) · paris (2,569,302) · la (1,911,312) · nyc (1,511,948) · milan (1,277,755) · miami (1,262,045).
Frequently asked
- Who is leading culture on the FO Pulse for July 24, 2026?
- FC Barcelona holds #1 on the FO Pulse for July 24, 2026 with 17.4% share of culture's attention, ranked by 42,388,376 Instagram engagements over the trailing 7 days.
- What are the top culture brands right now?
- The current FO Pulse top five are 1. FC Barcelona, 2. 433, 3. Lionel Messi, 4. Real Madrid, 5. Cristiano Ronaldo, ranked by 7-day Instagram engagement across 747 tracked accounts.
- What is culture posting about this week?
- The names the tracked scene referenced most this week are YouTube, Nike, Jordan, Apple, WNBA. YouTube led, referenced by 60 distinct accounts.
- Where is culture happening this week?
- nyc is the most-referenced city in culture's captions this week with 282 mentions. Top cities: nyc (282), london (113), chicago (68), la (68).
- Which names are converging in culture right now?
- LeBron James (10 accounts), ESPN (6 accounts), Nike (14 accounts) — cases where multiple tracked accounts pointed at the same name within 24 hours.
Trending Words
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Coverage of everything on this chart: Finally Offline articles.