FO Pulse — July 23, 2026 Close
The FO Pulse is Finally Offline's daily culture chart: 746 brands and institutions ranked by total Instagram engagement over the trailing 7 days (6,697 posts, 234,593,327 interactions). The chart closes nightly; this is the July 23, 2026 close. Biggest moves: Primavera Sound down 333 to #500, Maison Margiela down 141 to #360, kaws down 132 to #316.
Top 25
| Rank | Name | Category | 7-day engagement | Share | Posts | Move |
|---|---|---|---|---|---|---|
| 1 | FC Barcelona | sports | 41,353,137 | 17.4% | 39 | — |
| 2 | 433 | sports | 28,680,229 | 12.1% | 81 | — |
| 3 | Lionel Messi | sports | 26,089,917 | 11% | 3 | — |
| 4 | Real Madrid | sports | 20,507,392 | 8.6% | 65 | — |
| 5 | Cristiano Ronaldo | sports | 7,781,033 | 3.3% | 2 | ▲ 1 |
| 6 | Jude Bellingham | sports | 6,778,300 | 2.9% | 1 | ▼ 1 |
| 7 | Formula 1 | sports | 5,562,424 | 2.3% | 77 | — |
| 8 | House of Highlights | sports | 5,360,526 | 2.3% | 89 | — |
| 9 | Bleacher Report | sports | 4,867,009 | 2% | 83 | — |
| 10 | Vogue | culture | 4,685,305 | 2% | 36 | ▲ 2 |
| 11 | SportsCenter | sports | 4,647,410 | 2% | 69 | ▼ 1 |
| 12 | MrBeast | tech | 4,282,267 | 1.8% | 6 | ▲ 1 |
| 13 | ESPN | sports | 4,166,742 | 1.8% | 60 | ▼ 2 |
| 14 | adidas Football | sports | 3,314,194 | 1.4% | 20 | — |
| 15 | Kylian Mbappé | sports | 3,250,662 | 1.4% | 1 | — |
| 16 | UEFA Champions League | sports | 3,220,103 | 1.4% | 41 | ▲ 1 |
| 17 | Premier League | sports | 2,975,040 | 1.3% | 48 | ▲ 2 |
| 18 | Neymar Jr | sports | 2,967,058 | 1.2% | 2 | ▼ 2 |
| 19 | Arsenal | sports | 2,697,807 | 1.1% | 45 | ▲ 3 |
| 20 | Variety | culture | 2,555,831 | 1.1% | 26 | ▼ 2 |
| 21 | Scuderia Ferrari | sports | 2,408,154 | 1% | 60 | ▲ 3 |
| 22 | UFC | sports | 2,340,997 | 1% | 59 | ▼ 2 |
| 23 | Marvel | culture | 1,990,567 | 0.8% | 8 | ▼ 2 |
| 24 | Overtime | sports | 1,872,111 | 0.8% | 51 | ▲ 2 |
| 25 | MLB | sports | 1,861,266 | 0.8% | 96 | ▲ 2 |
Category Leaders
- art: designboom
- tech: MrBeast
- music: WorldStar Hip Hop
- design: MUJI
- sports: FC Barcelona
- culture: Vogue
- fashion: Dior
What culture is posting about
The names the whole tracked scene pointed at over the trailing 7 days, ranked by how many distinct accounts referenced each. YouTube led, referenced by 62 tracked accounts.
| # | Name | Accounts referencing | Engagement | Trend |
|---|---|---|---|---|
| 1 | YouTube | 62 | 1,135,418 | steady |
| 2 | Nike | 23 | 276,551 | steady |
| 3 | Jordan | 23 | 100,687 | cooling |
| 4 | Apple | 20 | 153,695 | steady |
| 5 | Lionel Messi | 16 | 3,283,206 | cooling |
| 6 | Fanatics | 16 | 395,055 | steady |
| 7 | Nothing | 16 | 164,207 | steady |
| 8 | Future | 16 | 62,409 | rising |
| 9 | WNBA | 15 | 208,394 | steady |
| 10 | TikTok | 15 | 142,356 | steady |
| 11 | adidas | 15 | 104,415 | steady |
| 12 | Travis Scott | 13 | 882,366 | steady |
| 13 | Drake | 13 | 371,242 | steady |
| 14 | Spotify | 13 | 32,826 | steady |
| 15 | Netflix | 12 | 44,341 | steady |
Who's moving together
Convergences this week — two or more tracked accounts pointing at the same name within 24 hours, the strongest "something is happening" signal:
- ESPN — 5 accounts, cross-type
- YouTube — 17 accounts, cross-type
- Apple — 10 accounts, cross-type
- Nike — 9 accounts, cross-type
- WNBA — 6 accounts, cross-type
- adidas — 5 accounts, cross-type
Strongest connections detected in captions:
- 433 → Kylian Mbappé · 3,322,112 combined engagement
- 433 → Lionel Messi · 2,482,832 combined engagement
- 433 → Real Madrid · 1,625,865 combined engagement
- 433 → Cristiano Ronaldo · 1,027,517 combined engagement
- 433 → Jude Bellingham · 721,103 combined engagement
- 433 → Arsenal · 714,528 combined engagement
- 433 → Kevin Durant · 665,456 combined engagement
- 433 → Travis Scott · 665,456 combined engagement
- Real Madrid → MUNDIAL · 602,312 combined engagement
- Red Bull → YouTube · 526,097 combined engagement
Where culture is happening
The cities named most in culture's captions this week:
| City | Mentions (7d) | Change |
|---|---|---|
| nyc | 303 | -19% |
| london | 110 | +18% |
| chicago | 64 | +129% |
| la | 63 | +21% |
| paris | 56 | -40% |
| miami | 36 | -10% |
| atlanta | 24 | +20% |
| milan | 19 | -14% |
| berlin | 18 | +6% |
| tokyo | 17 | -15% |
Hottest home scenes by 7-day engagement: london (3,340,505) · paris (2,690,454) · nyc (1,412,163) · miami (1,213,771) · milan (1,109,286) · toronto (689,465).
Frequently asked
- Who is leading culture on the FO Pulse for July 23, 2026?
- FC Barcelona holds #1 on the FO Pulse for July 23, 2026 with 17.4% share of culture's attention, ranked by 41,353,137 Instagram engagements over the trailing 7 days.
- What are the top culture brands right now?
- The current FO Pulse top five are 1. FC Barcelona, 2. 433, 3. Lionel Messi, 4. Real Madrid, 5. Cristiano Ronaldo, ranked by 7-day Instagram engagement across 746 tracked accounts.
- What is culture posting about this week?
- The names the tracked scene referenced most this week are YouTube, Nike, Jordan, Apple, Lionel Messi. YouTube led, referenced by 62 distinct accounts.
- Where is culture happening this week?
- nyc is the most-referenced city in culture's captions this week with 303 mentions. Top cities: nyc (303), london (110), chicago (64), la (63).
- Which names are converging in culture right now?
- ESPN (5 accounts), YouTube (17 accounts), Apple (10 accounts) — cases where multiple tracked accounts pointed at the same name within 24 hours.
Trending Words
read, music, final, july, summer, while, album, game, video, show, photo, story, collection, team, history
Coverage of everything on this chart: Finally Offline articles.