FO Pulse — July 22, 2026 Close
The FO Pulse is Finally Offline's daily culture chart: 741 brands and institutions ranked by total Instagram engagement over the trailing 7 days (6,720 posts, 244,134,942 interactions). The chart closes nightly; this is the July 22, 2026 close. Biggest moves: Cultured Magazine down 269 to #455, TIDAL down 161 to #489, Shazam up 149 to #305.
Top 25
| Rank | Name | Category | 7-day engagement | Share | Posts | Move |
|---|---|---|---|---|---|---|
| 1 | FC Barcelona | sports | 38,503,132 | 15.6% | 35 | — |
| 2 | 433 | sports | 34,517,321 | 14% | 94 | ▲ 1 |
| 3 | Lionel Messi | sports | 26,089,917 | 10.6% | 3 | ▼ 1 |
| 4 | Real Madrid | sports | 18,796,132 | 7.6% | 60 | — |
| 5 | Jude Bellingham | sports | 12,605,754 | 5.1% | 2 | — |
| 6 | Cristiano Ronaldo | sports | 7,781,033 | 3.1% | 2 | — |
| 7 | Formula 1 | sports | 6,161,880 | 2.5% | 78 | ▲ 1 |
| 8 | House of Highlights | sports | 5,556,200 | 2.2% | 89 | ▼ 1 |
| 9 | Bleacher Report | sports | 5,181,121 | 2.1% | 81 | — |
| 10 | SportsCenter | sports | 4,886,758 | 2% | 70 | — |
| 11 | ESPN | sports | 4,717,726 | 1.9% | 65 | ▲ 1 |
| 12 | Vogue | culture | 4,642,866 | 1.9% | 36 | ▼ 1 |
| 13 | MrBeast | tech | 3,397,731 | 1.4% | 4 | ▲ 1 |
| 14 | adidas Football | sports | 3,316,997 | 1.3% | 20 | ▼ 1 |
| 15 | Kylian Mbappé | sports | 3,250,662 | 1.3% | 1 | — |
| 16 | Neymar Jr | sports | 2,967,058 | 1.2% | 2 | ▲ 13 |
| 17 | UEFA Champions League | sports | 2,871,643 | 1.2% | 38 | ▼ 1 |
| 18 | Variety | culture | 2,543,432 | 1% | 24 | ▲ 2 |
| 19 | Premier League | sports | 2,540,716 | 1% | 43 | ▼ 2 |
| 20 | UFC | sports | 2,438,535 | 1% | 59 | ▼ 1 |
| 21 | Marvel | culture | 2,229,341 | 0.9% | 8 | ▲ 7 |
| 22 | Arsenal | sports | 2,130,931 | 0.9% | 42 | ▼ 4 |
| 23 | OneFootball | sports | 2,067,089 | 0.8% | 95 | ▼ 2 |
| 24 | Scuderia Ferrari | sports | 2,019,920 | 0.8% | 56 | ▼ 1 |
| 25 | Lewis Hamilton | sports | 1,957,242 | 0.8% | 2 | — |
Category Leaders
- art: designboom
- tech: MrBeast
- music: WorldStar Hip Hop
- design: MUJI
- sports: FC Barcelona
- culture: Vogue
- fashion: HIDDEN NY
What culture is posting about
The names the whole tracked scene pointed at over the trailing 7 days, ranked by how many distinct accounts referenced each. YouTube led, referenced by 55 tracked accounts.
| # | Name | Accounts referencing | Engagement | Trend |
|---|---|---|---|---|
| 1 | YouTube | 55 | 1,191,528 | steady |
| 2 | Jordan | 28 | 1,222,898 | steady |
| 3 | Nike | 23 | 224,287 | steady |
| 4 | Future | 19 | 33,920 | steady |
| 5 | Apple | 17 | 193,165 | steady |
| 6 | Lionel Messi | 16 | 6,006,956 | steady |
| 7 | Nothing | 16 | 211,115 | rising |
| 8 | Fanatics | 15 | 395,162 | steady |
| 9 | TikTok | 15 | 151,145 | steady |
| 10 | adidas | 15 | 87,385 | cooling |
| 11 | Drake | 14 | 372,082 | steady |
| 12 | WNBA | 14 | 204,364 | steady |
| 13 | Spotify | 14 | 39,484 | steady |
| 14 | LeBron James | 13 | 188,708 | rising |
| 15 | Travis Scott | 12 | 881,172 | steady |
Who's moving together
Convergences this week — two or more tracked accounts pointing at the same name within 24 hours, the strongest "something is happening" signal:
- ESPN — 3 accounts, cross-type
- YouTube — 25 accounts, cross-type
- Travis Scott — 6 accounts, cross-type
- Apple — 6 accounts, cross-type
- Drake — 6 accounts, cross-type
- adidas — 5 accounts, cross-type
Strongest connections detected in captions:
- 433 → Lionel Messi · 5,080,644 combined engagement
- 433 → Kylian Mbappé · 3,322,112 combined engagement
- 433 → Real Madrid · 2,103,210 combined engagement
- 433 → Jordan · 1,114,112 combined engagement
- 433 → Arsenal · 1,038,968 combined engagement
- 433 → Cristiano Ronaldo · 1,027,517 combined engagement
- 433 → Jude Bellingham · 721,103 combined engagement
- 433 → Kevin Durant · 665,456 combined engagement
- 433 → Travis Scott · 665,456 combined engagement
- Real Madrid → MUNDIAL · 616,635 combined engagement
Where culture is happening
The cities named most in culture's captions this week:
| City | Mentions (7d) | Change |
|---|---|---|
| nyc | 328 | -11% |
| london | 113 | +14% |
| la | 60 | +13% |
| paris | 58 | -44% |
| chicago | 53 | +104% |
| miami | 40 | +25% |
| atlanta | 23 | +28% |
| milan | 21 | -5% |
| toronto | 18 | +125% |
| berlin | 17 | -11% |
Hottest home scenes by 7-day engagement: london (3,819,493) · paris (2,247,738) · nyc (1,436,037) · milan (824,356) · miami (683,047) · la (610,594).
Frequently asked
- Who is leading culture on the FO Pulse for July 22, 2026?
- FC Barcelona holds #1 on the FO Pulse for July 22, 2026 with 15.6% share of culture's attention, ranked by 38,503,132 Instagram engagements over the trailing 7 days.
- What are the top culture brands right now?
- The current FO Pulse top five are 1. FC Barcelona, 2. 433, 3. Lionel Messi, 4. Real Madrid, 5. Jude Bellingham, ranked by 7-day Instagram engagement across 741 tracked accounts.
- What is culture posting about this week?
- The names the tracked scene referenced most this week are YouTube, Jordan, Nike, Future, Apple. YouTube led, referenced by 55 distinct accounts.
- Where is culture happening this week?
- nyc is the most-referenced city in culture's captions this week with 328 mentions. Top cities: nyc (328), london (113), la (60), paris (58).
- Which names are converging in culture right now?
- ESPN (3 accounts), YouTube (25 accounts), Travis Scott (6 accounts) — cases where multiple tracked accounts pointed at the same name within 24 hours.
Trending Words
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Coverage of everything on this chart: Finally Offline articles.