GUNNA'S P STAR LINE OPENS AT A MA MANIERE TODAY

Gunna and his crew sat inside The Galerie at A Ma Maniere last night for a supper club the brand called Manière Noir, the kind of intimate room a fashion boutique reserves for a launch it actually believes in. Today at 3pm, the room opens to everyone. Under Armour is putting its name, its HOVR cushioning, and a new sneaker on the shelf around one rapper, and calling him creative director rather than an endorser.

August 27. Fourteen Pieces. One Store in Atlanta.

P Star, Under Armour's new brand platform, launches today with a fourteen piece apparel and footwear collection sold exclusively at A Ma Maniere's Atlanta store and on UA.com. The range covers heavyweight T shirts, shorts, sweats and American football shaped HeatGear pieces, each carrying an embellished P Star logo, with womenswear included in the initial drop.

Gunna is not a guest face on this one. Under Armour named him global brand ambassador and creative director of P Star, a title that puts him inside the design and marketing decisions rather than just fronting a campaign shoot. A Ma Maniere earned that kind of trust before, the same way it did as one of only eight retailers Adidas let carry its Originals A Type relaunch in May. The Manière Noir dinner the night before, the one where Gunna brought his crew into A Ma Maniere's private Galerie space, was the industry preview before the public gets the same shelf today.

The UA Scorpio Is Gunna's First Under Armour Shoe

The UA Scorpio marks Gunna's first official footwear collaboration with Under Armour, arriving in an exclusive gray and black Gunna colorway built on UA HOVR cushioning. The silhouette runs a runner shaped upper over a midsole with six spike like protrusions, a lifestyle shoe built with performance tooling rather than a performance shoe dressed up for the street.

The Scorpio sells only at A Ma Maniere in Atlanta at launch, with a wider release pushed to early 2027. That staggered rollout is the same script Under Armour ran in June, hold the first drop inside one credible retailer, then widen once the story has traveled. The difference here is what comes after. Early 2027 brings a Wunna Run capsule built around Gunna's given name, Sergio Kitchens, and P Star Lux follows later that year as a more refined, materials first tier of the same platform.

424 Rented the Slogan. Gunna Gets the Title.

Under Armour's last streetwear swing was a twelve look collaboration with Los Angeles label 424 in June 2026, reviving the brand's 2003 We Will Protect This House campaign through Guillermo Andrade's quieter design language. That deal put a fashion label's name on Under Armour product for one season.

P Star is a different bet. Under Armour reached for heritage with that 424 revival because the brand had lost ground with streetwear buyers through the 2010s, a one season loan of credibility rather than a hire. Gunna holds an actual title, and the platform is built to run multiple capsules across 2027 rather than close after one drop. P Star is the follow through, a standing creative role instead of a rented slogan, landing two months after that first signal that Under Armour was ready to spend real structure on cultural credibility.

This Is Not a One Off Collab, It Is a Payroll Job

Under Armour built P Star as a standing role for Gunna, not a one season license, which is the harder and more expensive bet a performance brand can make on a musician. A logo collaboration ends when the drop sells out. A creative director title does not.

Under Armour is running two creative bets in 2026 at once, a LaLiga midfielder fronting its Unstoppable campaign on the performance side and a rapper now setting design direction on the streetwear side. That is a brand trying to hold both ends of its identity instead of picking one. The fourteen piece launch is a modest size for a debut, and the real signal is not the T shirts or the HeatGear shorts. It is that Under Armour handed a musician actual authority over what P Star becomes next, starting with a Wunna Run capsule already scheduled for 2027.