Under Armour
FO Pulse: #357 of 516 on the 2026-08-16 close, down 26 from the previous close, with 960 likes across 2 posts in the trailing 7 days. Full chart.
The feed
The latest posts from Under Armour and posts about them from the accounts Finally Offline tracks:
- Under Armour posted: The work starts before game day. UA athletes put HeatGear® and Icon Fleece to the test so you’re ready for the season ahead. (1,551 likes, 2026-08-17)
- Under Armour posted: Go ahead. Let your mind wander. UA Vanish eliminates all other distractions. (228 likes, 2026-08-14)
- Hypebeast posted: therock and underarmour are calling time after a decade together 🪨 Their Project Rock partnership is officially ending, with Dwayne John (4,054 likes, 2026-08-14)
- Under Armour posted: The leggings you'll reach for on repeat. UA Meridian. (626 likes, 2026-08-12)
- Under Armour posted: Soft. Sculpting. Sweat-wicking. UA Meridian Leggings. (334 likes, 2026-08-11)
- Under Armour posted: Stretch without limits. Support without compromise. UA Meridian Leggings. (204 likes, 2026-08-10)
- Under Armour posted: “We gotta go bigger. Just think bigger.” ~ 2xRakai UA Arc 96. (689 likes, 2026-08-07)
- Under Armour posted: “You gotta just keep trying bro. Just keep trying.” ~ 2xRakai UA Arc 96 (1,210 likes, 2026-08-06)
FO Pulse rank history
Under Armour's standing over the last 7 nightly closes: #257 (2026-08-10) → #248 (2026-08-11) → #245 (2026-08-12) → #318 (2026-08-13) → #326 (2026-08-14) → #331 (2026-08-15) → #357 (2026-08-16).
Who Under Armour moves with
Connections mined from Instagram captions across Finally Offline's tracked culture scene:
- @hypebeast · 11,403 combined engagement
- @soccerbible · 10,071 combined engagement
- @complexstyle · 2,380 combined engagement
- @thesnobette · 2,195 combined engagement
- @soleretriever · 1,865 combined engagement
- @424inc · 563 combined engagement
- @highsnobietysneakers · 134 combined engagement
- @timothygoodman · 9 combined engagement
- @sneakerfreakermag · 6 combined engagement
- @ballershoesdb · 3 combined engagement
Full node in the Culture Graph.
Questions people ask about Under Armour
Where can you buy Under Armour?
Direct from ua.com and Under Armour's own stores, including its outlet locations, plus sporting goods retailers such as Dick's Sporting Goods, Academy Sports and Kohl's. The outlets and the site's clearance section are where the discounting actually happens.
How much does Under Armour cost?
It sits below the top end of the athletic market. Training tees and shorts commonly run about 25 to 60 dollars, and footwear usually lands between 80 and 160 dollars. Outlet and clearance pricing routinely takes a large cut off that.
What is Under Armour known for?
Kevin Plank founded the brand in Baltimore in 1996 around moisture wicking compression apparel, which was the product that built it. Its 2003 We Will Protect This House campaign became its defining line and remains the phrase most associated with the brand.
Does Under Armour do collaborations?
Yes, though far fewer than the sportswear brands built on collaboration. It revived We Will Protect This House through a twelve look collaboration with the Los Angeles label 424, led by Guillermo Andrade.
What is Curry Brand?
Curry Brand is Under Armour's basketball line built around Stephen Curry, running signature footwear and apparel under its own identity. It is the brand's highest profile athlete line and prices above its general athletic footwear.
Coverage
5 articles on Finally Offline.