Under Armour
FO Pulse: #252 of 520 on the 2026-08-08 close, down 59 from the previous close, with 4,773 likes across 6 posts in the trailing 7 days. Full chart.
The feed
The latest posts from Under Armour and posts about them from the accounts Finally Offline tracks:
- Under Armour posted: “We gotta go bigger. Just think bigger.” ~ 2xRakai UA Arc 96. (689 likes, 2026-08-07)
- Under Armour posted: “You gotta just keep trying bro. Just keep trying.” ~ 2xRakai UA Arc 96 (1,210 likes, 2026-08-06)
- Under Armour posted: “Under Armour had you creative directing for their athletes too??” Bro … it was CRAAAAZY. The road trip continues. Episode 3: FULL ACCESS wi (1,429 likes, 2026-08-06)
- Under Armour posted: Stay supported. Stay focused. UA Infinity Bra. (404 likes, 2026-08-05)
- Under Armour posted: High support. Lightweight feel. Sweat-wicking comfort. UA Infinity Bra. (327 likes, 2026-08-04)
- Under Armour posted: Support that moves like you do. Meet the Infinity Bra. (714 likes, 2026-08-03)
- Under Armour posted: Meet Fergus. Our restless manager at Hotel Armouré. Resting is not on his resume. (139 likes, 2026-08-02)
- Under Armour posted: Wave goodbye to rest. This summer. Rest Less. (6,009 likes, 2026-08-01)
FO Pulse rank history
Under Armour's standing over the last 7 nightly closes: #207 (2026-08-02) → #209 (2026-08-03) → #202 (2026-08-04) → #229 (2026-08-05) → #197 (2026-08-06) → #193 (2026-08-07) → #252 (2026-08-08).
Who Under Armour moves with
Connections mined from Instagram captions across Finally Offline's tracked culture scene:
- @soccerbible · 10,071 combined engagement
- @hypebeast · 7,277 combined engagement
- @complexstyle · 2,380 combined engagement
- @thesnobette · 2,195 combined engagement
- @soleretriever · 1,865 combined engagement
- @424inc · 563 combined engagement
- @highsnobietysneakers · 134 combined engagement
- @timothygoodman · 9 combined engagement
- @sneakerfreakermag · 6 combined engagement
- @ballershoesdb · 3 combined engagement
Full node in the Culture Graph.
Questions people ask about Under Armour
Where can you buy Under Armour?
Direct from ua.com and Under Armour's own stores, including its outlet locations, plus sporting goods retailers such as Dick's Sporting Goods, Academy Sports and Kohl's. The outlets and the site's clearance section are where the discounting actually happens.
How much does Under Armour cost?
It sits below the top end of the athletic market. Training tees and shorts commonly run about 25 to 60 dollars, and footwear usually lands between 80 and 160 dollars. Outlet and clearance pricing routinely takes a large cut off that.
What is Under Armour known for?
Kevin Plank founded the brand in Baltimore in 1996 around moisture wicking compression apparel, which was the product that built it. Its 2003 We Will Protect This House campaign became its defining line and remains the phrase most associated with the brand.
Does Under Armour do collaborations?
Yes, though far fewer than the sportswear brands built on collaboration. It revived We Will Protect This House through a twelve look collaboration with the Los Angeles label 424, led by Guillermo Andrade.
What is Curry Brand?
Curry Brand is Under Armour's basketball line built around Stephen Curry, running signature footwear and apparel under its own identity. It is the brand's highest profile athlete line and prices above its general athletic footwear.
Coverage
5 articles on Finally Offline.