Under Armour

FO Pulse: #479 of 581 on the 2026-10-01 close, up 25 from the previous close, with 1,105 likes across 1 posts in the trailing 7 days. Full chart.

The feed

The latest posts from Under Armour and posts about them from the accounts Finally Offline tracks:

Under Armour posted: Nobody loves football more than we do (1,105 likes, 2026-10-01)
Under Armour posted: Wear plants, not plastic.🌱 The UNLESS collection features 30 styles made from natural ingredients designed to leave no trace. Available now (578 likes, 2026-09-24)
Under Armour posted: This is what training at the highest level looks like. ashleaklam32 and makena_cook are putting in the work for the road ahead. (1,588 likes, 2026-09-22)
Under Armour posted: We’re just getting started. 9.22.26. (2,731 likes, 2026-09-21)
Under Armour posted: Roll camera. 🎥 Everybody on set loves football. (809 likes, 2026-09-09)
Under Armour posted: The Making of “Big E" | 30 Years of UA Full episode on YouTube now. (9,747 likes, 2026-09-08)
Under Armour posted: We know they really love football. (1,807 likes, 2026-09-08)
Under Armour posted: Well… do you? (2,246 likes, 2026-09-08)

FO Pulse rank history

Under Armour's standing over the last 7 nightly closes: #391 (2026-09-25) → #346 (2026-09-26) → #396 (2026-09-27) → #462 (2026-09-28) → #513 (2026-09-29) → #504 (2026-09-30) → #479 (2026-10-01).

Who Under Armour moves with

Connections mined from Instagram captions across Finally Offline's tracked culture scene:

@hypebeast · 11,403 combined engagement
@sneakernews · 11,146 combined engagement
@soccerbible · 10,071 combined engagement
@youtube · 3,142 combined engagement
@complexstyle · 2,380 combined engagement
@thesnobette · 2,195 combined engagement
@soleretriever · 1,867 combined engagement
@424inc · 563 combined engagement
@highsnobietysneakers · 134 combined engagement
@maniere_usa · 12 combined engagement

Full node in the Culture Graph.

Questions people ask about Under Armour

Where can you buy Under Armour?

Direct from ua.com and Under Armour's own stores, including its outlet locations, plus sporting goods retailers such as Dick's Sporting Goods, Academy Sports and Kohl's. The outlets and the site's clearance section are where the discounting actually happens.

How much does Under Armour cost?

It sits below the top end of the athletic market. Training tees and shorts commonly run about 25 to 60 dollars, and footwear usually lands between 80 and 160 dollars. Outlet and clearance pricing routinely takes a large cut off that.

What is Under Armour known for?

Kevin Plank founded the brand in Baltimore in 1996 around moisture wicking compression apparel, which was the product that built it. Its 2003 We Will Protect This House campaign became its defining line and remains the phrase most associated with the brand.

Does Under Armour do collaborations?

Yes, though far fewer than the sportswear brands built on collaboration. It revived We Will Protect This House through a twelve look collaboration with the Los Angeles label 424, led by Guillermo Andrade.

What is Curry Brand?

Curry Brand is Under Armour's basketball line built around Stephen Curry, running signature footwear and apparel under its own identity. It is the brand's highest profile athlete line and prices above its general athletic footwear.

Coverage

9 articles on Finally Offline, newest first.