GUESS JEANS GIVES WASTED YOUTH ITS THIRD DROP IN SIX WEEKS

Wasted Youth x GUESS JEANS is dated Saturday, October 24, 2026, which makes it the third Wasted Youth release in six weeks. The first was Drop 1 on September 12, a seven piece collection with no collaborator listed. The second was a capsule with thisisneverthat on September 25. From that September Saturday to this October one is 42 days.

The pieces, the sales channel and the retailers for the Guess release had not been published when this ran. What is on the record is the date, the pairing, and a partnership between Guess and Verdy that is now more than a year and a half old.

Six Weeks, Three Dates, Three Kinds of Partner

Wasted Youth released on September 12, September 25 and now October 24, 2026, and each date carried a different partner: none, thisisneverthat, then Guess Jeans. Wasted Youth began as a team of skaters Verdy recruited around his own graphics, and the pace since September has been that of a record label, not a skate crew.

Drop 1 opened at 11am Japan Standard Time with seven pieces, four graphic tees, a badge tee, a knit polo and work shorts, and worldwide shipping. It read at the time as a label proving it could move product without a second name on the box. Thirteen days later came the thisisneverthat reunion, the first project between the two since January 2021. The solo release now looks like a gap between partners, not a position against them.

Dr. Martens Set the Cadence in July

Wasted Youth and Dr. Martens released the Penton Loafer in Black, Green and Pink on July 24, sold direct through Verdy's Gift Shop and drmartens.com. One week later the loafer moved into stores in the US and Asia, including 39 Brewer Street in London, which gave a Wasted Youth shoe a permanent retail shelf inside seven days of launch.

Counting the Guess date, that is four Wasted Youth releases since July 24: the loafer, Drop 1, thisisneverthat and Guess. When the loafer launched, one argument about collab fatigue held that Verdy's partner list had outgrown its ideas. The calendar since then answers with volume, not with restraint.

Guess Announced Verdy in March 2025, With Wasted Youth on the Résumé

Guess Jeans and its New Business Development Director Nicolai Marciano announced a creative partnership with Verdy in late March 2025, and the announcement listed Wasted Youth among his projects next to Girls Don't Cry and his characters Vick and Visty. The company described the deal as a blend of Verdy's contemporary style with its own heritage, and framed it as part of a major shift in its strategy in Japan.

The first visible result was the Tokyo flagship. Guess Jeans opened its first Asian flagship on July 4, 2025, a four storey store in Omotesando, and Verdy curated a basement pop up called GUESS JEANS GIFT SHOP with FRIENDS, with exclusive products he designed beside pieces from 14 other brands. Verdy's own online store is called Verdy's Gift Shop, and it is the site that sold the Dr. Martens loafer a year later. October 24 puts the Wasted Youth name next to Guess on a product date.

Levi's Got There in 2021

Denim is not new ground for Wasted Youth. In May 2021 Levi's released a 501 93 Straight by Verdy through an app exclusive, and that October Levi's returned with jackets and 701 jeans in capsules for both Wasted Youth and Girls Don't Cry. That makes two Levi's rounds inside one year, both built on Verdy's graphics.

The difference is who is hosting. Levi's borrowed Verdy as a guest artist. Guess Jeans has a standing relationship with him, a flagship that carries his curation and, as of its fall 2026 campaign with Stray Kids' Hyunjin as global ambassador, a brand calendar that already includes a Rolling Stones collection and the Hysteric Glamour capsule that launched April 3 at its Los Angeles, Tokyo and Berlin flagships. A Wasted Youth release fits a calendar that already runs on Japanese and American crossovers.

Verdy's Autumn Ran From Osaka to Omotesando

Verdy's September already stretched across Japan. He opened VSPS, his first permanent store, on September 18 on the basement level of Shinsaibashi PARCO in Osaka, a day after the XO capsule opened inside the After Hours Til Dawn pop up at Universal Music Store Harajuku. Earlier that month his panda rabbit character Vick and monster character Visty wrapped a Mercedes Benz CLA and G Wagon at Mercedes Benz STUDIO TOKYO, part of what one earlier look at four brands in six weeks called a run with no single lane.

A record label, a car maker, a footwear house and now a denim house have each taken a slice of one artist's output in three months. Guess's flagship and the Mercedes Benz STUDIO that held Verdy's two wrapped cars both sit in Omotesando, so the artist's September and his October share a district.