PALY'S FW26 REACHES DSMNY WITH A FILM SET IN FRANCE

Paly's FW26 collection is on sale at Dover Street Market New York and on the DSMNY E Shop, and the Hollywood themed label arrives in Manhattan with a campaign film that leaves Los Angeles for rural France. The delivery names no individual pieces and no prices, so the film and the two people behind the label carry most of what is known about the season.

A Hollywood Label's Film Goes to France

Highsnobiety premiered the FW26 campaign film, directed by Pietro Coppolecchia and narrated by Eric Roberts, whom it calls Hollywood's most credited living actor and the star of the SS26 campaign. The story follows a French couple through what Highsnobiety describes as a doomed, Circe like odyssey, set in rural France, not Los Angeles. In Highsnobiety's words, Paly "has flown the Hollywood coop for a twisty visual tale", and the premiere ran exclusively on its site before the New York delivery.

Coppolecchia is a director, writer and cinematographer whose credits include The Cat (2017), Tales of Narcissus (2018) and For the Love I Show (2019), and his agency biography lists work for Durex, Vibram and Nike. Roberts told Highsnobiety he got the job through his wife and manager, Eliza, and that he does not know anything about fashion.

The casting around the label runs the other way, toward Hollywood families. Highsnobiety notes that Paly's lookbooks have used people from deeply rooted Hollywood families, among them Landon Barker, Skyla Sanders and Max Madsen. A brand named for a place sends its narrator to France and keeps its models close to home.

James Franco Draws, Kyle Lindgren Builds

Paly Hollywood is run by James Franco and Kyle Lindgren. Franco serves as conceptual director and supplies the original artwork, and Lindgren translates those ideas into textiles. Franco's part stayed out of public view until a WWD exclusive revealed him as codesigner, and WWD later covered a Los Angeles launch for the apparel collection attended by Julia Garner.

The label's route into stores was hands on. By June 2023 the two were in Paris for Men's Week with the Spring/Summer 2024 collection, where they rented a hotel room and emailed stores to introduce themselves by name. Sources disagree on when the label began, with one profile dating it to 2020 and another to 2022, so this piece does not pick a year.

The stockist list shows where that approach led. H.Lorenzo, Union Los Angeles, FWRD, Nubian Tokyo and Supermrkt all list Paly Hollywood, and Dover Street Market New York now adds an FW26 delivery. Max Kutner's Zephyr newsletter titled its profile of the brand "This Brand Turns LA Lore into Streetwear", which is the reading the France film complicates.

Ten Announcements in Five Days at DSMNY

Paly is at least the tenth arrival Dover Street Market New York announced between October 19 and October 23, 2026. Supreme and Timberland came first on October 22 on a first come, first served basis, alongside the New Balance x DSM SuperComp Elite v6 across the New York, Los Angeles and London stores, and new pieces from Prounis reached the DSMNY Jewelry Space.

October 21 brought Alaïa FW26 in store only and Cherry Los Angeles FW26 in store and online. October 22 added the Nike x Nigo x J Hope Air Force 1 Low '01 and Dries Van Noten's FW26 men's collection, and October 23 carries new Kap Company FW26 items, Stüssy Holiday '26 and Paly.

The format of the announcement rarely changes. A week earlier Dover Street Market listed Pet Tree Kor's FW26 arrival on October 15 with no pieces or prices, and the Paly notice follows that template: collection, store, e shop. The detail is left to the brand, which here means the film.

Dover Street Market matters most to labels with few outlets. Palace's London shop page, for example, leaves Dover Street Market as its only London shop for now. Paly is better spread: Union Los Angeles and Nubian Tokyo already list it, so the New York delivery adds depth to a footprint that exists.

The collection's fabrics, cuts and prices have not been published in anything read for this piece. The DSMNY listing confirms only that the collection is available in store and online, with no drop date beyond the day of the post, October 23. What is on the record is the film: a French couple, a narrator whose billing runs to 700 films, and a label that chose rural France to introduce its fall season to New York.