FO Pulse — September 27, 2026 Close
The FO Pulse is Finally Offline's daily culture chart: 802 brands and institutions ranked by total Instagram engagement over the trailing 7 days (8,458 posts, 265,768,572 interactions). The chart closes nightly; this is the September 27, 2026 close. Biggest moves: Primavera Sound down 185 to #354, KidSuper down 129 to #367, jacquemus down 114 to #219.
Top 25
| Rank | Name | Category | 7-day engagement | Share | Posts | Move |
|---|---|---|---|---|---|---|
| 1 | 433 | sports | 38,955,287 | 14.5% | 92 | — |
| 2 | FC Barcelona | sports | 16,613,991 | 6.2% | 32 | — |
| 3 | Formula 1 | sports | 13,074,469 | 4.9% | 112 | ▲ 1 |
| 4 | Cristiano Ronaldo | sports | 12,025,491 | 4.5% | 3 | NEW |
| 5 | Real Madrid | sports | 9,625,781 | 3.6% | 23 | ▼ 2 |
| 6 | Lionel Messi | sports | 8,514,333 | 3.2% | 1 | ▼ 1 |
| 7 | adidas Football | sports | 7,996,904 | 3% | 6 | — |
| 8 | SportsCenter | sports | 7,242,362 | 2.7% | 49 | ▼ 2 |
| 9 | House of Highlights | sports | 6,765,429 | 2.5% | 90 | ▼ 1 |
| 10 | UEFA Champions League | sports | 6,577,039 | 2.5% | 58 | ▼ 1 |
| 11 | Vogue | culture | 5,920,452 | 2.2% | 95 | — |
| 12 | Bleacher Report | sports | 5,762,602 | 2.1% | 100 | ▼ 2 |
| 13 | ESPN | sports | 5,732,977 | 2.1% | 68 | ▼ 1 |
| 14 | OneFootball | sports | 5,148,957 | 1.9% | 85 | ▼ 1 |
| 15 | Jude Bellingham | sports | 4,296,524 | 1.6% | 2 | ▲ 3 |
| 16 | MLB | sports | 4,140,460 | 1.5% | 129 | ▼ 1 |
| 17 | UFC | sports | 4,074,763 | 1.5% | 86 | ▼ 3 |
| 18 | Scuderia Ferrari | sports | 3,485,820 | 1.3% | 93 | ▼ 1 |
| 19 | Prada | fashion | 3,458,903 | 1.3% | 27 | NEW |
| 20 | Neymar Jr | sports | 3,247,022 | 1.2% | 1 | — |
| 21 | Lewis Hamilton | sports | 3,069,115 | 1.1% | 1 | NEW |
| 22 | Oracle Red Bull Racing | sports | 3,046,351 | 1.1% | 67 | — |
| 23 | Netflix | culture | 3,037,155 | 1.1% | 50 | NEW |
| 24 | NFL | sports | 2,986,483 | 1.1% | 106 | ▼ 5 |
| 25 | MrBeast | tech | 2,868,006 | 1.1% | 6 | NEW |
Category Leaders
- art: SFMOMA
- film: Criterion Collection
- food: Noma
- tech: MrBeast
- music: Drake
- design: Porsche
- sports: 433
- culture: Vogue
- fashion: Prada
What culture is posting about
The names the whole tracked scene pointed at over the trailing 7 days, ranked by how many distinct accounts referenced each. YouTube led, referenced by 52 tracked accounts.
| # | Name | Accounts referencing | Engagement | Trend |
|---|---|---|---|---|
| 1 | YouTube | 52 | 490,648 | steady |
| 2 | Jordan | 26 | 243,587 | steady |
| 3 | Nothing | 23 | 115,453 | cooling |
| 4 | Apple | 22 | 196,416 | rising |
| 5 | Nike | 22 | 170,152 | steady |
| 6 | adidas | 18 | 504,007 | steady |
| 7 | Prada | 18 | 51,601 | steady |
| 8 | @bottegaveneta | 17 | 130,091 | steady |
| 9 | TikTok | 17 | 41,766 | steady |
| 10 | Bottega Veneta | 16 | 124,988 | steady |
| 11 | Drake | 15 | 281,778 | rising |
| 12 | Meta | 15 | 267,513 | steady |
| 13 | Gucci | 14 | 181,977 | steady |
| 14 | @billboard | 13 | 77,571 | steady |
| 15 | Vogue | 13 | 59,646 | steady |
Who's moving together
Convergences this week — two or more tracked accounts pointing at the same name within 24 hours, the strongest "something is happening" signal:
- Apple — 5 accounts, cross-type
- Josh Allen — 3 accounts, cross-type
- Bottega Veneta — 7 accounts, cross-type
- YouTube — 7 accounts, cross-type
- Bottega Veneta — 7 accounts, cross-type
- Drake — 4 accounts, cross-type
Strongest connections detected in captions:
- 433 → Cristiano Ronaldo · 2,399,557 combined engagement
- 433 → Kylian Mbappé · 1,399,570 combined engagement
- 433 → Real Madrid · 1,337,374 combined engagement
- Formula 1 → Max Verstappen · 1,022,675 combined engagement
- 433 → Lionel Messi · 970,376 combined engagement
- Formula 1 → Red Bull · 852,725 combined engagement
- OneFootball → Lionel Messi · 426,834 combined engagement
- 433 → adidas · 412,557 combined engagement
- OneFootball → Real Madrid · 342,044 combined engagement
- Real Madrid → Kylian Mbappé · 317,222 combined engagement
Where culture is happening
The cities named most in culture's captions this week:
| City | Mentions (7d) | Change |
|---|---|---|
| nyc | 373 | -19% |
| milan | 248 | +231% |
| london | 211 | -9% |
| la | 96 | -20% |
| paris | 84 | -1% |
| chicago | 55 | -11% |
| tokyo | 35 | -48% |
| atlanta | 30 | +7% |
| berlin | 27 | -7% |
| miami | 26 | -51% |
Hottest home scenes by 7-day engagement: milan (6,946,095) · toronto (4,957,921) · nyc (4,016,331) · paris (3,251,696) · london (3,251,069) · tokyo (2,535,530).
Frequently asked
- Who is leading culture on the FO Pulse for September 27, 2026?
- 433 holds #1 on the FO Pulse for September 27, 2026 with 14.5% share of culture's attention, ranked by 38,955,287 Instagram engagements over the trailing 7 days.
- What are the top culture brands right now?
- The current FO Pulse top five are 1. 433, 2. FC Barcelona, 3. Formula 1, 4. Cristiano Ronaldo, 5. Real Madrid, ranked by 7-day Instagram engagement across 802 tracked accounts.
- What is culture posting about this week?
- The names the tracked scene referenced most this week are YouTube, Jordan, Nothing, Apple, Nike. YouTube led, referenced by 52 distinct accounts.
- Where is culture happening this week?
- nyc is the most-referenced city in culture's captions this week with 373 mentions. Top cities: nyc (373), milan (248), london (211), la (96).
- Which names are converging in culture right now?
- Apple (5 accounts), Josh Allen (3 accounts), Bottega Veneta (7 accounts) — cases where multiple tracked accounts pointed at the same name within 24 hours.
Trending Words
show, collection, read, september, music, video, season, while, game, album, fashion, together, story, home, artist
Coverage of everything on this chart: Finally Offline articles.