FO Pulse — September 28, 2026 Close
The FO Pulse is Finally Offline's daily culture chart: 802 brands and institutions ranked by total Instagram engagement over the trailing 7 days (8,675 posts, 270,231,240 interactions). The chart closes nightly; this is the September 28, 2026 close. Biggest moves: Snapchat up 145 to #337, lululemon up 124 to #182, Highsnobiety Music up 123 to #235.
Top 25
| Rank | Name | Category | 7-day engagement | Share | Posts | Move |
|---|---|---|---|---|---|---|
| 1 | 433 | sports | 41,533,965 | 15.2% | 95 | — |
| 2 | FC Barcelona | sports | 15,093,887 | 5.5% | 29 | — |
| 3 | Formula 1 | sports | 13,352,622 | 4.9% | 116 | — |
| 4 | Real Madrid | sports | 10,834,543 | 4% | 27 | ▲ 1 |
| 5 | Neymar Jr | sports | 8,535,199 | 3.1% | 2 | ▲ 15 |
| 6 | Cristiano Ronaldo | sports | 8,362,805 | 3.1% | 2 | ▼ 2 |
| 7 | adidas Football | sports | 7,711,824 | 2.8% | 5 | — |
| 8 | SportsCenter | sports | 7,032,997 | 2.6% | 48 | — |
| 9 | Vogue | culture | 6,506,962 | 2.4% | 96 | ▲ 2 |
| 10 | House of Highlights | sports | 6,473,556 | 2.4% | 95 | ▼ 1 |
| 11 | Bleacher Report | sports | 5,884,462 | 2.2% | 105 | ▲ 1 |
| 12 | UEFA Champions League | sports | 5,875,136 | 2.2% | 56 | ▼ 2 |
| 13 | ESPN | sports | 5,536,646 | 2% | 67 | — |
| 14 | Inter Miami CF | sports | 5,504,549 | 2% | 28 | ▲ 21 |
| 15 | OneFootball | sports | 5,096,703 | 1.9% | 85 | ▼ 1 |
| 16 | Jude Bellingham | sports | 4,524,633 | 1.7% | 2 | ▼ 1 |
| 17 | Lewis Hamilton | sports | 4,402,847 | 1.6% | 2 | ▲ 4 |
| 18 | MLB | sports | 4,350,830 | 1.6% | 135 | ▼ 2 |
| 19 | UFC | sports | 4,102,716 | 1.5% | 90 | ▼ 2 |
| 20 | Drake | music | 3,839,468 | 1.4% | 3 | ▲ 6 |
| 21 | Prada | fashion | 3,503,274 | 1.3% | 26 | ▼ 2 |
| 22 | Scuderia Ferrari | sports | 3,066,885 | 1.1% | 93 | ▼ 4 |
| 23 | Netflix | culture | 3,050,859 | 1.1% | 52 | — |
| 24 | MrBeast | tech | 2,979,986 | 1.1% | 6 | ▲ 1 |
| 25 | NFL | sports | 2,967,150 | 1.1% | 110 | ▼ 1 |
Category Leaders
- art: SFMOMA
- film: Criterion Collection
- food: Noma
- tech: MrBeast
- music: Drake
- design: Porsche
- sports: 433
- culture: Vogue
- fashion: Prada
What culture is posting about
The names the whole tracked scene pointed at over the trailing 7 days, ranked by how many distinct accounts referenced each. YouTube led, referenced by 56 tracked accounts.
| # | Name | Accounts referencing | Engagement | Trend |
|---|---|---|---|---|
| 1 | YouTube | 56 | 501,166 | steady |
| 2 | Jordan | 29 | 238,036 | steady |
| 3 | Apple | 22 | 279,988 | rising |
| 4 | Nothing | 22 | 116,546 | steady |
| 5 | Prada | 20 | 52,438 | steady |
| 6 | @bottegaveneta | 19 | 152,830 | steady |
| 7 | Nike | 19 | 138,900 | steady |
| 8 | adidas | 18 | 496,082 | steady |
| 9 | Bottega Veneta | 18 | 125,654 | steady |
| 10 | TikTok | 18 | 62,285 | rising |
| 11 | Drake | 16 | 332,808 | steady |
| 12 | Gucci | 16 | 182,984 | steady |
| 13 | Meta | 15 | 268,820 | steady |
| 14 | @billboard | 15 | 107,565 | rising |
| 15 | Future | 15 | 39,835 | steady |
Who's moving together
Convergences this week — two or more tracked accounts pointing at the same name within 24 hours, the strongest "something is happening" signal:
- Nike — 8 accounts, cross-type
- YouTube — 12 accounts, cross-type
- TikTok — 6 accounts, cross-type
- Drake — 6 accounts, cross-type
- Billboard — 6 accounts, cross-type
- ComplexCon — 4 accounts, cross-type
Strongest connections detected in captions:
- 433 → Cristiano Ronaldo · 2,245,153 combined engagement
- 433 → Kylian Mbappé · 1,399,570 combined engagement
- 433 → Real Madrid · 1,297,518 combined engagement
- Formula 1 → Max Verstappen · 1,022,675 combined engagement
- Formula 1 → Red Bull · 986,359 combined engagement
- 433 → Lionel Messi · 875,832 combined engagement
- 433 → adidas · 412,557 combined engagement
- OneFootball → Real Madrid · 342,044 combined engagement
- Real Madrid → Kylian Mbappé · 317,222 combined engagement
- 433 → The Athletic · 315,506 combined engagement
Where culture is happening
The cities named most in culture's captions this week:
| City | Mentions (7d) | Change |
|---|---|---|
| nyc | 348 | -21% |
| milan | 239 | +172% |
| london | 183 | -31% |
| paris | 112 | +35% |
| la | 104 | -11% |
| chicago | 55 | +2% |
| atlanta | 35 | +30% |
| miami | 31 | -34% |
| tokyo | 30 | -58% |
| berlin | 29 | 0% |
Hottest home scenes by 7-day engagement: milan (7,564,731) · toronto (6,206,364) · miami (5,553,209) · nyc (4,036,513) · london (3,386,683) · la (3,378,594).
Frequently asked
- Who is leading culture on the FO Pulse for September 28, 2026?
- 433 holds #1 on the FO Pulse for September 28, 2026 with 15.2% share of culture's attention, ranked by 41,533,965 Instagram engagements over the trailing 7 days.
- What are the top culture brands right now?
- The current FO Pulse top five are 1. 433, 2. FC Barcelona, 3. Formula 1, 4. Real Madrid, 5. Neymar Jr, ranked by 7-day Instagram engagement across 802 tracked accounts.
- What is culture posting about this week?
- The names the tracked scene referenced most this week are YouTube, Jordan, Apple, Nothing, Prada. YouTube led, referenced by 56 distinct accounts.
- Where is culture happening this week?
- nyc is the most-referenced city in culture's captions this week with 348 mentions. Top cities: nyc (348), milan (239), london (183), paris (112).
- Which names are converging in culture right now?
- Nike (8 accounts), YouTube (12 accounts), TikTok (6 accounts) — cases where multiple tracked accounts pointed at the same name within 24 hours.
Trending Words
show, collection, read, music, video, september, season, while, game, october, album, home, artist, getty, together
Coverage of everything on this chart: Finally Offline articles.