FO Pulse — September 26, 2026 Close
The FO Pulse is Finally Offline's daily culture chart: 802 brands and institutions ranked by total Instagram engagement over the trailing 7 days (7,506 posts, 234,215,527 interactions). The chart closes nightly; this is the September 26, 2026 close. Biggest moves: NYLON up 138 to #104, Twitch up 134 to #163, Shaquille O'Neal down 129 to #283.
Top 25
| Rank | Name | Category | 7-day engagement | Share | Posts | Move |
|---|---|---|---|---|---|---|
| 1 | 433 | sports | 38,832,803 | 16.4% | 92 | — |
| 2 | FC Barcelona | sports | 18,396,119 | 7.8% | 32 | — |
| 3 | Real Madrid | sports | 13,961,273 | 5.9% | 35 | — |
| 4 | Formula 1 | sports | 11,856,940 | 5% | 102 | ▲ 1 |
| 5 | Lionel Messi | sports | 8,441,805 | 3.6% | 1 | ▲ 1 |
| 6 | SportsCenter | sports | 7,512,136 | 3.2% | 52 | ▲ 2 |
| 7 | adidas Football | sports | 7,477,132 | 3.2% | 6 | ▲ 4 |
| 8 | House of Highlights | sports | 6,540,383 | 2.8% | 91 | ▲ 1 |
| 9 | UEFA Champions League | sports | 6,496,310 | 2.7% | 58 | ▲ 1 |
| 10 | Bleacher Report | sports | 5,883,439 | 2.5% | 101 | ▲ 2 |
| 11 | Vogue | culture | 5,367,752 | 2.3% | 90 | ▲ 6 |
| 12 | ESPN | sports | 5,346,312 | 2.3% | 68 | ▲ 2 |
| 13 | OneFootball | sports | 5,022,280 | 2.1% | 89 | — |
| 14 | UFC | sports | 4,638,012 | 2% | 89 | ▲ 1 |
| 15 | MLB | sports | 3,822,953 | 1.6% | 123 | ▲ 5 |
| 16 | Inter Miami CF | sports | 3,813,853 | 1.6% | 26 | ▲ 2 |
| 17 | Scuderia Ferrari | sports | 3,757,742 | 1.6% | 95 | ▲ 2 |
| 18 | Jude Bellingham | sports | 3,249,660 | 1.4% | 2 | ▲ 15 |
| 19 | NFL | sports | 3,098,098 | 1.3% | 109 | ▲ 4 |
| 20 | Neymar Jr | sports | 3,090,664 | 1.3% | 1 | ▲ 4 |
| 21 | Paris Saint-Germain | sports | 3,054,701 | 1.3% | 46 | ▲ 4 |
| 22 | Oracle Red Bull Racing | sports | 2,872,780 | 1.2% | 63 | ▲ 7 |
| 23 | Drake | music | 2,520,674 | 1.1% | 1 | ▲ 4 |
| 24 | Juventus | sports | 2,301,176 | 1% | 56 | ▲ 2 |
| 25 | NIGO | fashion | 2,137,635 | 0.9% | 1 | NEW |
Category Leaders
- art: SFMOMA
- film: Criterion Collection
- food: Noma
- tech: Apple
- music: Drake
- design: Porsche
- sports: 433
- culture: Vogue
- fashion: NIGO
What culture is posting about
The names the whole tracked scene pointed at over the trailing 7 days, ranked by how many distinct accounts referenced each. YouTube led, referenced by 51 tracked accounts.
| # | Name | Accounts referencing | Engagement | Trend |
|---|---|---|---|---|
| 1 | YouTube | 51 | 481,985 | steady |
| 2 | Jordan | 27 | 242,191 | steady |
| 3 | Nothing | 24 | 271,343 | steady |
| 4 | Nike | 23 | 173,289 | steady |
| 5 | Apple | 20 | 143,241 | steady |
| 6 | Prada | 18 | 51,601 | steady |
| 7 | adidas | 17 | 497,487 | steady |
| 8 | TikTok | 17 | 43,661 | steady |
| 9 | Meta | 15 | 250,840 | steady |
| 10 | Gucci | 14 | 165,884 | steady |
| 11 | Drake | 13 | 167,589 | steady |
| 12 | @bottegaveneta | 13 | 110,321 | new |
| 13 | @billboard | 13 | 72,886 | steady |
| 14 | Vogue | 13 | 62,458 | steady |
| 15 | Spotify | 12 | 108,733 | cooling |
Who's moving together
Convergences this week — two or more tracked accounts pointing at the same name within 24 hours, the strongest "something is happening" signal:
- YouTube — 13 accounts, cross-type
- Bottega Veneta — 11 accounts, cross-type
- Bottega Veneta — 11 accounts, cross-type
- Jordan — 5 accounts, cross-type
- Gucci — 5 accounts, cross-type
- Kylian Mbappé — 4 accounts, cross-type
Strongest connections detected in captions:
- 433 → Real Madrid · 1,761,370 combined engagement
- 433 → Cristiano Ronaldo · 1,614,647 combined engagement
- 433 → Kylian Mbappé · 1,399,570 combined engagement
- Formula 1 → Max Verstappen · 1,228,275 combined engagement
- Formula 1 → Red Bull · 852,725 combined engagement
- 433 → Lionel Messi · 776,384 combined engagement
- OneFootball → Real Madrid · 469,946 combined engagement
- 433 → adidas · 412,557 combined engagement
- OneFootball → Lionel Messi · 365,193 combined engagement
- Real Madrid → Kylian Mbappé · 317,222 combined engagement
Where culture is happening
The cities named most in culture's captions this week:
| City | Mentions (7d) | Change |
|---|---|---|
| nyc | 381 | -20% |
| milan | 249 | +308% |
| london | 237 | +16% |
| la | 97 | -20% |
| paris | 86 | -7% |
| chicago | 57 | -10% |
| tokyo | 41 | -35% |
| atlanta | 34 | +31% |
| miami | 29 | -44% |
| berlin | 25 | -22% |
Hottest home scenes by 7-day engagement: paris (3,986,092) · miami (3,935,176) · milan (3,736,759) · toronto (3,652,081) · nyc (3,469,950) · london (2,867,515).
Frequently asked
- Who is leading culture on the FO Pulse for September 26, 2026?
- 433 holds #1 on the FO Pulse for September 26, 2026 with 16.4% share of culture's attention, ranked by 38,832,803 Instagram engagements over the trailing 7 days.
- What are the top culture brands right now?
- The current FO Pulse top five are 1. 433, 2. FC Barcelona, 3. Real Madrid, 4. Formula 1, 5. Lionel Messi, ranked by 7-day Instagram engagement across 802 tracked accounts.
- What is culture posting about this week?
- The names the tracked scene referenced most this week are YouTube, Jordan, Nothing, Nike, Apple. YouTube led, referenced by 51 distinct accounts.
- Where is culture happening this week?
- nyc is the most-referenced city in culture's captions this week with 381 mentions. Top cities: nyc (381), milan (249), london (237), la (97).
- Which names are converging in culture right now?
- YouTube (13 accounts), Bottega Veneta (11 accounts), Bottega Veneta (11 accounts) — cases where multiple tracked accounts pointed at the same name within 24 hours.
Trending Words
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Coverage of everything on this chart: Finally Offline articles.