FO Pulse — September 25, 2026 Close
The FO Pulse is Finally Offline's daily culture chart: 802 brands and institutions ranked by total Instagram engagement over the trailing 7 days (8,302 posts, 263,997,362 interactions). The chart closes nightly; this is the September 25, 2026 close. Biggest moves: Sofar Sounds down 259 to #547, Serena Williams down 251 to #536, Hello Apple down 228 to #400.
Top 25
| Rank | Name | Category | 7-day engagement | Share | Posts | Move |
|---|---|---|---|---|---|---|
| 1 | 433 | sports | 37,858,325 | 14.2% | 88 | — |
| 2 | FC Barcelona | sports | 22,972,763 | 8.6% | 40 | — |
| 3 | Real Madrid | sports | 13,835,616 | 5.2% | 40 | — |
| 4 | Cristiano Ronaldo | sports | 11,242,533 | 4.2% | 3 | NEW |
| 5 | Formula 1 | sports | 11,133,668 | 4.2% | 88 | ▼ 1 |
| 6 | Lionel Messi | sports | 8,321,930 | 3.1% | 1 | ▼ 1 |
| 7 | MrBeast | tech | 8,274,169 | 3.1% | 10 | NEW |
| 8 | SportsCenter | sports | 6,757,812 | 2.5% | 57 | — |
| 9 | House of Highlights | sports | 6,118,620 | 2.3% | 91 | ▼ 2 |
| 10 | UEFA Champions League | sports | 6,024,144 | 2.3% | 58 | ▼ 4 |
| 11 | adidas Football | sports | 5,881,591 | 2.2% | 6 | ▲ 28 |
| 12 | Bleacher Report | sports | 5,599,999 | 2.1% | 104 | ▼ 3 |
| 13 | OneFootball | sports | 5,407,174 | 2% | 89 | ▼ 3 |
| 14 | ESPN | sports | 5,275,740 | 2% | 69 | ▼ 2 |
| 15 | UFC | sports | 4,417,606 | 1.7% | 87 | ▼ 4 |
| 16 | Lewis Hamilton | sports | 4,205,795 | 1.6% | 2 | NEW |
| 17 | Vogue | culture | 3,957,292 | 1.5% | 80 | ▼ 4 |
| 18 | Inter Miami CF | sports | 3,656,226 | 1.4% | 26 | ▼ 2 |
| 19 | Scuderia Ferrari | sports | 3,514,565 | 1.3% | 80 | ▼ 5 |
| 20 | MLB | sports | 3,331,371 | 1.2% | 117 | ▼ 2 |
| 21 | Prada | fashion | 3,250,640 | 1.2% | 22 | NEW |
| 22 | Netflix | culture | 3,134,802 | 1.2% | 48 | NEW |
| 23 | NFL | sports | 3,066,424 | 1.1% | 110 | ▼ 4 |
| 24 | Neymar Jr | sports | 2,922,141 | 1.1% | 1 | ▼ 3 |
| 25 | Paris Saint-Germain | sports | 2,869,046 | 1.1% | 47 | ▼ 8 |
Category Leaders
- art: SFMOMA
- film: Criterion Collection
- food: Noma
- tech: MrBeast
- music: Drake
- design: Porsche
- sports: 433
- culture: Vogue
- fashion: Prada
What culture is posting about
The names the whole tracked scene pointed at over the trailing 7 days, ranked by how many distinct accounts referenced each. YouTube led, referenced by 50 tracked accounts.
| # | Name | Accounts referencing | Engagement | Trend |
|---|---|---|---|---|
| 1 | YouTube | 50 | 422,865 | steady |
| 2 | Jordan | 28 | 250,623 | rising |
| 3 | Nike | 28 | 199,815 | steady |
| 4 | Nothing | 26 | 347,126 | steady |
| 5 | Apple | 18 | 141,662 | cooling |
| 6 | TikTok | 18 | 51,845 | steady |
| 7 | Prada | 18 | 51,601 | steady |
| 8 | adidas | 17 | 494,282 | rising |
| 9 | Meta | 14 | 248,609 | rising |
| 10 | Drake | 14 | 172,101 | steady |
| 11 | WNBA | 14 | 44,397 | cooling |
| 12 | Gucci | 13 | 150,359 | new |
| 13 | Netflix | 13 | 103,945 | steady |
| 14 | @billboard | 13 | 72,579 | steady |
| 15 | Vogue | 13 | 61,940 | steady |
Who's moving together
Convergences this week — two or more tracked accounts pointing at the same name within 24 hours, the strongest "something is happening" signal:
- YouTube — 17 accounts, cross-type
- Gucci — 13 accounts, cross-type
- Nike — 10 accounts, cross-type
- adidas — 9 accounts, cross-type
- Jordan — 6 accounts, cross-type
- ASICS — 5 accounts, cross-type
Strongest connections detected in captions:
- 433 → Cristiano Ronaldo · 2,343,880 combined engagement
- 433 → Real Madrid · 2,052,162 combined engagement
- 433 → Kylian Mbappé · 1,175,394 combined engagement
- Formula 1 → Max Verstappen · 1,104,341 combined engagement
- Formula 1 → Red Bull · 776,860 combined engagement
- 433 → Lionel Messi · 776,384 combined engagement
- 433 → adidas · 412,557 combined engagement
- OneFootball → Real Madrid · 408,669 combined engagement
- FC Barcelona → Spotify · 376,403 combined engagement
- OneFootball → Lionel Messi · 365,193 combined engagement
Where culture is happening
The cities named most in culture's captions this week:
| City | Mentions (7d) | Change |
|---|---|---|
| nyc | 383 | -26% |
| london | 254 | +28% |
| milan | 208 | +230% |
| la | 94 | -24% |
| paris | 85 | -11% |
| chicago | 55 | -11% |
| tokyo | 51 | 0% |
| atlanta | 36 | +57% |
| miami | 26 | -50% |
| berlin | 25 | -19% |
Hottest home scenes by 7-day engagement: milan (6,706,262) · paris (3,876,638) · miami (3,763,827) · nyc (3,711,438) · london (3,631,155) · toronto (3,592,136).
Frequently asked
- Who is leading culture on the FO Pulse for September 25, 2026?
- 433 holds #1 on the FO Pulse for September 25, 2026 with 14.2% share of culture's attention, ranked by 37,858,325 Instagram engagements over the trailing 7 days.
- What are the top culture brands right now?
- The current FO Pulse top five are 1. 433, 2. FC Barcelona, 3. Real Madrid, 4. Cristiano Ronaldo, 5. Formula 1, ranked by 7-day Instagram engagement across 802 tracked accounts.
- What is culture posting about this week?
- The names the tracked scene referenced most this week are YouTube, Jordan, Nike, Nothing, Apple. YouTube led, referenced by 50 distinct accounts.
- Where is culture happening this week?
- nyc is the most-referenced city in culture's captions this week with 383 mentions. Top cities: nyc (383), london (254), milan (208), la (94).
- Which names are converging in culture right now?
- YouTube (17 accounts), Gucci (13 accounts), Nike (10 accounts) — cases where multiple tracked accounts pointed at the same name within 24 hours.
Trending Words
show, collection, read, september, music, season, video, while, album, fashion, together, story, game, home, across
Coverage of everything on this chart: Finally Offline articles.