FO Pulse — September 24, 2026 Close
The FO Pulse is Finally Offline's daily culture chart: 802 brands and institutions ranked by total Instagram engagement over the trailing 7 days (7,172 posts, 222,194,003 interactions). The chart closes nightly; this is the September 24, 2026 close. Biggest moves: Def Jam Recordings up 185 to #224, Timothy Goodman up 152 to #250, PIN-UP up 147 to #402.
Top 25
| Rank | Name | Category | 7-day engagement | Share | Posts | Move |
|---|---|---|---|---|---|---|
| 1 | 433 | sports | 36,476,756 | 16.3% | 82 | — |
| 2 | FC Barcelona | sports | 24,392,432 | 10.9% | 41 | — |
| 3 | Real Madrid | sports | 13,653,950 | 6.1% | 42 | ▲ 1 |
| 4 | Formula 1 | sports | 10,500,253 | 4.7% | 72 | ▲ 1 |
| 5 | Lionel Messi | sports | 9,046,029 | 4% | 2 | ▼ 2 |
| 6 | UEFA Champions League | sports | 7,195,534 | 3.2% | 56 | ▲ 1 |
| 7 | House of Highlights | sports | 6,027,307 | 2.7% | 89 | ▲ 1 |
| 8 | SportsCenter | sports | 5,986,336 | 2.7% | 52 | ▲ 2 |
| 9 | Bleacher Report | sports | 5,361,917 | 2.4% | 101 | ▲ 2 |
| 10 | OneFootball | sports | 5,092,526 | 2.3% | 86 | ▲ 4 |
| 11 | UFC | sports | 4,645,936 | 2.1% | 82 | ▲ 1 |
| 12 | ESPN | sports | 4,603,079 | 2.1% | 63 | ▲ 3 |
| 13 | Vogue | culture | 4,462,164 | 2% | 73 | ▲ 3 |
| 14 | Scuderia Ferrari | sports | 3,626,927 | 1.6% | 62 | ▲ 7 |
| 15 | Kylian Mbappé | sports | 3,600,049 | 1.6% | 2 | ▼ 6 |
| 16 | Inter Miami CF | sports | 3,524,127 | 1.6% | 28 | ▲ 1 |
| 17 | Paris Saint-Germain | sports | 3,139,255 | 1.4% | 47 | ▲ 1 |
| 18 | MLB | sports | 3,126,554 | 1.4% | 108 | ▲ 5 |
| 19 | NFL | sports | 2,902,615 | 1.3% | 103 | ▲ 7 |
| 20 | Juventus | sports | 2,683,977 | 1.2% | 67 | ▲ 5 |
| 21 | Neymar Jr | sports | 2,665,788 | 1.2% | 1 | ▲ 15 |
| 22 | Apple | tech | 2,577,137 | 1.1% | 6 | ▼ 2 |
| 23 | Drake | music | 2,442,370 | 1.1% | 1 | ▼ 1 |
| 24 | Oracle Red Bull Racing | sports | 2,260,404 | 1% | 47 | ▲ 3 |
| 25 | Arsenal | sports | 2,173,670 | 1% | 41 | ▲ 3 |
Category Leaders
- art: Sotheby's
- film: Criterion Collection
- food: Noma
- tech: Apple
- music: Drake
- design: Porsche
- sports: 433
- culture: Vogue
- fashion: HIDDEN NY
What culture is posting about
The names the whole tracked scene pointed at over the trailing 7 days, ranked by how many distinct accounts referenced each. YouTube led, referenced by 49 tracked accounts.
| # | Name | Accounts referencing | Engagement | Trend |
|---|---|---|---|---|
| 1 | YouTube | 49 | 373,065 | cooling |
| 2 | Nike | 32 | 264,764 | steady |
| 3 | Jordan | 27 | 110,278 | steady |
| 4 | Nothing | 22 | 320,081 | steady |
| 5 | Apple | 20 | 258,186 | steady |
| 6 | TikTok | 19 | 63,852 | steady |
| 7 | WNBA | 17 | 79,314 | steady |
| 8 | Prada | 17 | 46,282 | rising |
| 9 | adidas | 16 | 79,373 | steady |
| 10 | Netflix | 14 | 131,727 | steady |
| 11 | Vogue | 14 | 75,123 | steady |
| 12 | Spotify | 13 | 384,099 | rising |
| 13 | @billboard | 13 | 65,572 | rising |
| 14 | Meta | 12 | 191,063 | rising |
| 15 | ESPN | 12 | 165,162 | cooling |
Who's moving together
Convergences this week — two or more tracked accounts pointing at the same name within 24 hours, the strongest "something is happening" signal:
- Prime Video — 6 accounts, cross-type
- YouTube — 19 accounts, cross-type
- Jordan — 8 accounts, cross-type
- Nothing — 7 accounts, cross-type
- adidas — 6 accounts, cross-type
- Prada — 6 accounts, cross-type
Strongest connections detected in captions:
- 433 → Cristiano Ronaldo · 3,758,893 combined engagement
- 433 → Real Madrid · 1,497,661 combined engagement
- Formula 1 → Red Bull · 776,860 combined engagement
- 433 → Lionel Messi · 562,528 combined engagement
- Formula 1 → Max Verstappen · 525,380 combined engagement
- OneFootball → Real Madrid · 455,449 combined engagement
- OneFootball → Lionel Messi · 422,491 combined engagement
- FC Barcelona → Spotify · 376,403 combined engagement
- 433 → Kylian Mbappé · 315,506 combined engagement
- 433 → The Athletic · 315,506 combined engagement
Where culture is happening
The cities named most in culture's captions this week:
| City | Mentions (7d) | Change |
|---|---|---|
| nyc | 398 | -28% |
| london | 270 | +45% |
| milan | 188 | +276% |
| la | 106 | -4% |
| paris | 81 | -16% |
| chicago | 60 | +3% |
| tokyo | 54 | +38% |
| atlanta | 28 | +12% |
| miami | 26 | -45% |
| berlin | 24 | -29% |
Hottest home scenes by 7-day engagement: paris (4,158,103) · nyc (3,638,184) · miami (3,635,983) · toronto (3,532,973) · milan (3,300,896) · london (3,264,418).
Frequently asked
- Who is leading culture on the FO Pulse for September 24, 2026?
- 433 holds #1 on the FO Pulse for September 24, 2026 with 16.3% share of culture's attention, ranked by 36,476,756 Instagram engagements over the trailing 7 days.
- What are the top culture brands right now?
- The current FO Pulse top five are 1. 433, 2. FC Barcelona, 3. Real Madrid, 4. Formula 1, 5. Lionel Messi, ranked by 7-day Instagram engagement across 802 tracked accounts.
- What is culture posting about this week?
- The names the tracked scene referenced most this week are YouTube, Nike, Jordan, Nothing, Apple. YouTube led, referenced by 49 distinct accounts.
- Where is culture happening this week?
- nyc is the most-referenced city in culture's captions this week with 398 mentions. Top cities: nyc (398), london (270), milan (188), la (106).
- Which names are converging in culture right now?
- Prime Video (6 accounts), YouTube (19 accounts), Jordan (8 accounts) — cases where multiple tracked accounts pointed at the same name within 24 hours.
Trending Words
show, collection, read, september, season, music, while, video, story, together, fashion, home, game, across, design
Coverage of everything on this chart: Finally Offline articles.