FO Pulse — September 23, 2026 Close
The FO Pulse is Finally Offline's daily culture chart: 802 brands and institutions ranked by total Instagram engagement over the trailing 7 days (8,153 posts, 266,372,389 interactions). The chart closes nightly; this is the September 23, 2026 close. Biggest moves: Crocs down 246 to #476, Dinamo down 225 to #515, Takashi Murakami down 167 to #488.
Top 25
| Rank | Name | Category | 7-day engagement | Share | Posts | Move |
|---|---|---|---|---|---|---|
| 1 | 433 | sports | 38,478,437 | 14.3% | 78 | — |
| 2 | FC Barcelona | sports | 25,593,095 | 9.5% | 42 | — |
| 3 | Lionel Messi | sports | 15,213,541 | 5.7% | 3 | — |
| 4 | Real Madrid | sports | 13,209,715 | 4.9% | 42 | — |
| 5 | Formula 1 | sports | 10,073,974 | 3.7% | 62 | — |
| 6 | MrBeast | tech | 7,309,330 | 2.7% | 9 | ▲ 5 |
| 7 | UEFA Champions League | sports | 7,118,261 | 2.6% | 55 | ▼ 1 |
| 8 | House of Highlights | sports | 6,264,720 | 2.3% | 94 | ▲ 2 |
| 9 | Kylian Mbappé | sports | 5,923,477 | 2.2% | 3 | ▲ 3 |
| 10 | SportsCenter | sports | 5,915,755 | 2.2% | 60 | ▼ 2 |
| 11 | Bleacher Report | sports | 5,507,180 | 2% | 96 | ▲ 2 |
| 12 | UFC | sports | 5,157,322 | 1.9% | 84 | NEW |
| 13 | Cristiano Ronaldo | sports | 5,103,963 | 1.9% | 2 | ▲ 7 |
| 14 | OneFootball | sports | 5,020,406 | 1.9% | 84 | ▲ 1 |
| 15 | ESPN | sports | 4,999,997 | 1.9% | 65 | ▼ 1 |
| 16 | Vogue | culture | 4,437,003 | 1.6% | 74 | — |
| 17 | Inter Miami CF | sports | 4,370,228 | 1.6% | 37 | ▼ 8 |
| 18 | Paris Saint-Germain | sports | 3,852,781 | 1.4% | 53 | NEW |
| 19 | Lewis Hamilton | sports | 3,801,501 | 1.4% | 2 | ▲ 7 |
| 20 | Apple | tech | 3,481,666 | 1.3% | 7 | ▼ 2 |
| 21 | Scuderia Ferrari | sports | 3,370,748 | 1.3% | 51 | ▼ 2 |
| 22 | Drake | music | 3,192,316 | 1.2% | 2 | ▼ 1 |
| 23 | MLB | sports | 3,066,451 | 1.1% | 104 | — |
| 24 | Netflix | culture | 2,915,669 | 1.1% | 47 | ▲ 1 |
| 25 | Juventus | sports | 2,885,659 | 1.1% | 76 | ▼ 1 |
Category Leaders
- art: Sotheby's
- film: Criterion Collection
- food: Noma
- tech: MrBeast
- music: Drake
- design: ArchDigest
- sports: 433
- culture: Vogue
- fashion: HIDDEN NY
What culture is posting about
The names the whole tracked scene pointed at over the trailing 7 days, ranked by how many distinct accounts referenced each. YouTube led, referenced by 47 tracked accounts.
| # | Name | Accounts referencing | Engagement | Trend |
|---|---|---|---|---|
| 1 | YouTube | 47 | 600,133 | steady |
| 2 | Nike | 33 | 289,910 | steady |
| 3 | Jordan | 29 | 99,586 | cooling |
| 4 | Apple | 23 | 308,459 | steady |
| 5 | Nothing | 19 | 298,014 | steady |
| 6 | Netflix | 19 | 162,597 | steady |
| 7 | TikTok | 19 | 54,763 | cooling |
| 8 | adidas | 17 | 84,462 | rising |
| 9 | Prada | 17 | 34,338 | rising |
| 10 | WNBA | 16 | 80,315 | steady |
| 11 | Vogue | 15 | 74,111 | steady |
| 12 | Spotify | 13 | 291,163 | cooling |
| 13 | ESPN | 13 | 257,455 | steady |
| 14 | Future | 13 | 12,261 | steady |
| 15 | @suprsupreme | 12 | 54,717 | steady |
Who's moving together
Convergences this week — two or more tracked accounts pointing at the same name within 24 hours, the strongest "something is happening" signal:
- Meta — 4 accounts, cross-type
- YouTube — 11 accounts, cross-type
- Nike — 9 accounts, cross-type
- Vogue — 8 accounts, cross-type
- Prada — 8 accounts, cross-type
- Jordan — 8 accounts, cross-type
Strongest connections detected in captions:
- 433 → Cristiano Ronaldo · 3,541,350 combined engagement
- 433 → Real Madrid · 1,497,661 combined engagement
- Formula 1 → Red Bull · 750,433 combined engagement
- 433 → Lionel Messi · 562,528 combined engagement
- OneFootball → Lionel Messi · 498,529 combined engagement
- 433 → Kylian Mbappé · 481,331 combined engagement
- OneFootball → Real Madrid · 466,053 combined engagement
- 433 → The Athletic · 315,506 combined engagement
- 433 → Juventus · 309,223 combined engagement
- NPR Music → YouTube · 293,320 combined engagement
Where culture is happening
The cities named most in culture's captions this week:
| City | Mentions (7d) | Change |
|---|---|---|
| nyc | 416 | -31% |
| london | 288 | +78% |
| milan | 158 | +276% |
| la | 117 | +19% |
| paris | 83 | -6% |
| chicago | 65 | +23% |
| tokyo | 63 | +80% |
| miami | 37 | -20% |
| atlanta | 37 | +85% |
| berlin | 28 | -15% |
Hottest home scenes by 7-day engagement: paris (5,019,935) · miami (4,484,766) · toronto (4,270,999) · london (4,226,226) · nyc (3,655,512) · milan (3,163,772).
Frequently asked
- Who is leading culture on the FO Pulse for September 23, 2026?
- 433 holds #1 on the FO Pulse for September 23, 2026 with 14.3% share of culture's attention, ranked by 38,478,437 Instagram engagements over the trailing 7 days.
- What are the top culture brands right now?
- The current FO Pulse top five are 1. 433, 2. FC Barcelona, 3. Lionel Messi, 4. Real Madrid, 5. Formula 1, ranked by 7-day Instagram engagement across 802 tracked accounts.
- What is culture posting about this week?
- The names the tracked scene referenced most this week are YouTube, Nike, Jordan, Apple, Nothing. YouTube led, referenced by 47 distinct accounts.
- Where is culture happening this week?
- nyc is the most-referenced city in culture's captions this week with 416 mentions. Top cities: nyc (416), london (288), milan (158), la (117).
- Which names are converging in culture right now?
- Meta (4 accounts), YouTube (11 accounts), Nike (9 accounts) — cases where multiple tracked accounts pointed at the same name within 24 hours.
Trending Words
september, show, collection, read, music, season, while, video, fashion, york, album, across, design, story, london
Coverage of everything on this chart: Finally Offline articles.