FO Pulse — September 22, 2026 Close
The FO Pulse is Finally Offline's daily culture chart: 802 brands and institutions ranked by total Instagram engagement over the trailing 7 days (7,078 posts, 261,698,072 interactions). The chart closes nightly; this is the September 22, 2026 close. Biggest moves: Beats by Dre up 307 to #178, Amazon Music up 229 to #243, vetements_official down 203 to #492.
Top 25
| Rank | Name | Category | 7-day engagement | Share | Posts | Move |
|---|---|---|---|---|---|---|
| 1 | 433 | sports | 40,649,009 | 15.4% | 87 | — |
| 2 | FC Barcelona | sports | 31,501,922 | 11.9% | 48 | — |
| 3 | Lionel Messi | sports | 14,499,177 | 5.5% | 3 | ▲ 1 |
| 4 | Real Madrid | sports | 13,933,998 | 5.3% | 46 | ▼ 1 |
| 5 | Formula 1 | sports | 10,467,844 | 4% | 55 | — |
| 6 | UEFA Champions League | sports | 7,539,016 | 2.9% | 56 | ▲ 1 |
| 7 | Jude Bellingham | sports | 6,671,909 | 2.5% | 3 | ▲ 4 |
| 8 | SportsCenter | sports | 6,120,874 | 2.3% | 60 | — |
| 9 | Inter Miami CF | sports | 6,049,213 | 2.3% | 45 | ▼ 3 |
| 10 | House of Highlights | sports | 5,976,878 | 2.3% | 91 | ▼ 1 |
| 11 | MrBeast | tech | 5,774,539 | 2.2% | 9 | ▲ 4 |
| 12 | Kylian Mbappé | sports | 5,712,183 | 2.2% | 3 | ▲ 4 |
| 13 | Bleacher Report | sports | 5,607,496 | 2.1% | 97 | ▼ 1 |
| 14 | ESPN | sports | 5,379,585 | 2% | 66 | ▼ 4 |
| 15 | OneFootball | sports | 5,016,244 | 1.9% | 88 | ▼ 1 |
| 16 | Vogue | culture | 4,909,335 | 1.9% | 71 | ▲ 2 |
| 17 | Oracle Red Bull Racing | sports | 3,958,530 | 1.5% | 50 | ▲ 2 |
| 18 | Apple | tech | 3,655,163 | 1.4% | 9 | ▲ 2 |
| 19 | Scuderia Ferrari | sports | 3,354,741 | 1.3% | 44 | ▲ 4 |
| 20 | Cristiano Ronaldo | sports | 3,256,139 | 1.2% | 1 | ▲ 8 |
| 21 | Drake | music | 2,908,148 | 1.1% | 2 | ▲ 26 |
| 22 | NFL | sports | 2,905,987 | 1.1% | 108 | ▲ 3 |
| 23 | MLB | sports | 2,825,608 | 1.1% | 97 | ▲ 3 |
| 24 | Juventus | sports | 2,739,123 | 1% | 70 | ▲ 3 |
| 25 | Netflix | culture | 2,722,545 | 1% | 49 | ▼ 3 |
Category Leaders
- art: Sotheby's
- film: Criterion Collection
- food: Blank Street
- tech: MrBeast
- music: Drake
- design: Porsche
- sports: 433
- culture: Vogue
- fashion: HIDDEN NY
What culture is posting about
The names the whole tracked scene pointed at over the trailing 7 days, ranked by how many distinct accounts referenced each. YouTube led, referenced by 49 tracked accounts.
| # | Name | Accounts referencing | Engagement | Trend |
|---|---|---|---|---|
| 1 | YouTube | 49 | 591,274 | cooling |
| 2 | Nike | 34 | 321,848 | steady |
| 3 | Jordan | 32 | 310,454 | steady |
| 4 | Apple | 24 | 387,015 | steady |
| 5 | Netflix | 18 | 160,661 | steady |
| 6 | TikTok | 18 | 81,338 | steady |
| 7 | Future | 17 | 16,264 | cooling |
| 8 | Nothing | 15 | 296,787 | steady |
| 9 | WNBA | 15 | 80,841 | steady |
| 10 | Prada | 15 | 14,442 | rising |
| 11 | ESPN | 14 | 302,873 | cooling |
| 12 | adidas | 14 | 63,814 | steady |
| 13 | 13 | 83,202 | steady | |
| 14 | @billboard | 13 | 41,773 | rising |
| 15 | Drake | 12 | 207,092 | cooling |
Who's moving together
Convergences this week — two or more tracked accounts pointing at the same name within 24 hours, the strongest "something is happening" signal:
- Meta — 5 accounts, cross-type
- Sony — 3 accounts, cross-type
- YouTube — 15 accounts, cross-type
- Prada — 9 accounts, cross-type
- Jordan — 8 accounts, cross-type
- Apple — 7 accounts, cross-type
Strongest connections detected in captions:
- 433 → Cristiano Ronaldo · 3,141,892 combined engagement
- 433 → Real Madrid · 1,190,856 combined engagement
- FC Barcelona → Spotify · 621,011 combined engagement
- 433 → Kylian Mbappé · 588,141 combined engagement
- 433 → Lionel Messi · 562,528 combined engagement
- Formula 1 → Red Bull · 514,141 combined engagement
- OneFootball → Real Madrid · 378,168 combined engagement
- OneFootball → Lionel Messi · 376,692 combined engagement
- 433 → The Athletic · 315,506 combined engagement
- 433 → Juventus · 309,223 combined engagement
Where culture is happening
The cities named most in culture's captions this week:
| City | Mentions (7d) | Change |
|---|---|---|
| nyc | 421 | -33% |
| london | 300 | +100% |
| milan | 128 | +266% |
| la | 118 | +19% |
| paris | 81 | -5% |
| tokyo | 66 | +74% |
| chicago | 60 | +5% |
| miami | 45 | +15% |
| atlanta | 34 | +79% |
| toronto | 32 | +19% |
Hottest home scenes by 7-day engagement: miami (6,049,218) · london (5,628,373) · toronto (3,955,748) · nyc (3,519,050) · milan (2,574,257) · la (973,646).
Frequently asked
- Who is leading culture on the FO Pulse for September 22, 2026?
- 433 holds #1 on the FO Pulse for September 22, 2026 with 15.4% share of culture's attention, ranked by 40,649,009 Instagram engagements over the trailing 7 days.
- What are the top culture brands right now?
- The current FO Pulse top five are 1. 433, 2. FC Barcelona, 3. Lionel Messi, 4. Real Madrid, 5. Formula 1, ranked by 7-day Instagram engagement across 802 tracked accounts.
- What is culture posting about this week?
- The names the tracked scene referenced most this week are YouTube, Nike, Jordan, Apple, Netflix. YouTube led, referenced by 49 distinct accounts.
- Where is culture happening this week?
- nyc is the most-referenced city in culture's captions this week with 421 mentions. Top cities: nyc (421), london (300), milan (128), la (118).
- Which names are converging in culture right now?
- Meta (5 accounts), Sony (3 accounts), YouTube (15 accounts) — cases where multiple tracked accounts pointed at the same name within 24 hours.
Trending Words
september, read, show, collection, season, music, video, fashion, while, design, across, york, london, story, game
Coverage of everything on this chart: Finally Offline articles.