FO Pulse — September 19, 2026 Close
The FO Pulse is Finally Offline's daily culture chart: 802 brands and institutions ranked by total Instagram engagement over the trailing 7 days (8,212 posts, 281,147,569 interactions). The chart closes nightly; this is the September 19, 2026 close. Biggest moves: Sweetgreen down 281 to #436, Comme des Garcons down 123 to #429, MrBeast up 110 to #62.
Top 25
| Rank | Name | Category | 7-day engagement | Share | Posts | Move |
|---|---|---|---|---|---|---|
| 1 | 433 | sports | 40,823,268 | 14.4% | 100 | — |
| 2 | FC Barcelona | sports | 32,363,749 | 11.4% | 56 | — |
| 3 | Real Madrid | sports | 15,071,155 | 5.3% | 65 | — |
| 4 | Formula 1 | sports | 10,119,242 | 3.6% | 71 | ▲ 1 |
| 5 | Jude Bellingham | sports | 8,665,373 | 3.1% | 3 | ▼ 1 |
| 6 | Lionel Messi | sports | 8,136,618 | 2.9% | 3 | — |
| 7 | UEFA Champions League | sports | 6,912,217 | 2.4% | 50 | ▲ 3 |
| 8 | House of Highlights | sports | 6,206,106 | 2.2% | 86 | ▲ 1 |
| 9 | Bleacher Report | sports | 5,658,471 | 2% | 101 | ▲ 3 |
| 10 | SportsCenter | sports | 5,552,132 | 2% | 57 | ▼ 2 |
| 11 | ESPN | sports | 5,467,732 | 1.9% | 68 | ▼ 4 |
| 12 | Vogue | culture | 5,326,241 | 1.9% | 66 | ▲ 3 |
| 13 | OneFootball | sports | 5,011,824 | 1.8% | 87 | — |
| 14 | UFC | sports | 4,954,034 | 1.7% | 76 | — |
| 15 | Inter Miami CF | sports | 4,789,166 | 1.7% | 43 | ▼ 4 |
| 16 | Travis Scott | music | 4,503,771 | 1.6% | 2 | — |
| 17 | Oracle Red Bull Racing | sports | 4,176,742 | 1.5% | 60 | ▲ 1 |
| 18 | Paris Saint-Germain | sports | 4,137,694 | 1.5% | 48 | ▲ 2 |
| 19 | Netflix | culture | 4,063,624 | 1.4% | 57 | ▲ 2 |
| 20 | Arsenal | sports | 3,849,981 | 1.4% | 65 | ▼ 3 |
| 21 | Kylian Mbappé | sports | 3,732,852 | 1.3% | 2 | ▲ 2 |
| 22 | Scuderia Ferrari | sports | 3,442,743 | 1.2% | 56 | — |
| 23 | Vinícius Júnior | sports | 3,161,654 | 1.1% | 2 | ▲ 2 |
| 24 | NFL | sports | 3,147,757 | 1.1% | 100 | — |
| 25 | Drake | music | 2,762,397 | 1% | 2 | ▼ 6 |
Category Leaders
- art: Sotheby's
- film: Criterion Collection
- food: Noma
- tech: Apple
- music: Travis Scott
- design: Porsche
- sports: 433
- culture: Vogue
- fashion: HIDDEN NY
What culture is posting about
The names the whole tracked scene pointed at over the trailing 7 days, ranked by how many distinct accounts referenced each. YouTube led, referenced by 58 tracked accounts.
| # | Name | Accounts referencing | Engagement | Trend |
|---|---|---|---|---|
| 1 | YouTube | 58 | 1,223,945 | steady |
| 2 | Jordan | 35 | 347,768 | steady |
| 3 | Nike | 32 | 285,354 | steady |
| 4 | Apple | 31 | 419,060 | steady |
| 5 | Future | 22 | 35,873 | steady |
| 6 | TikTok | 21 | 121,387 | steady |
| 7 | Nothing | 20 | 451,502 | steady |
| 8 | Noah | 17 | 111,454 | steady |
| 9 | Netflix | 17 | 83,859 | steady |
| 10 | Drake | 16 | 313,812 | steady |
| 11 | Spotify | 15 | 1,756,022 | steady |
| 12 | Travis Scott | 15 | 106,867 | steady |
| 13 | adidas | 14 | 1,099,925 | steady |
| 14 | ESPN | 14 | 808,808 | steady |
| 15 | WNBA | 13 | 85,855 | new |
Who's moving together
Convergences this week — two or more tracked accounts pointing at the same name within 24 hours, the strongest "something is happening" signal:
- Nike — 9 accounts, cross-type
- YouTube — 10 accounts, cross-type
- Arsenal — 5 accounts, cross-type
- TikTok — 4 accounts, cross-type
- WNBA — 4 accounts, cross-type
- Drake — 4 accounts, cross-type
Strongest connections detected in captions:
- 433 → Cristiano Ronaldo · 2,144,246 combined engagement
- 433 → Real Madrid · 2,128,199 combined engagement
- 433 → Lionel Messi · 1,154,411 combined engagement
- FC Barcelona → Spotify · 1,070,890 combined engagement
- Jude Bellingham → adidas · 1,022,710 combined engagement
- 433 → Kylian Mbappé · 911,936 combined engagement
- NPR Music → YouTube · 866,417 combined engagement
- 433 → Manchester United · 717,922 combined engagement
- 433 → Spotify · 633,124 combined engagement
- 433 → UEFA Champions League · 633,124 combined engagement
Where culture is happening
The cities named most in culture's captions this week:
| City | Mentions (7d) | Change |
|---|---|---|
| nyc | 471 | -15% |
| london | 204 | +28% |
| la | 122 | +34% |
| paris | 91 | +36% |
| chicago | 62 | +22% |
| milan | 61 | +85% |
| tokyo | 56 | +47% |
| miami | 52 | +68% |
| toronto | 37 | +131% |
| berlin | 32 | +7% |
Hottest home scenes by 7-day engagement: london (6,503,649) · miami (5,433,221) · paris (5,281,516) · toronto (4,162,692) · nyc (3,845,400) · la (2,906,993).
Frequently asked
- Who is leading culture on the FO Pulse for September 19, 2026?
- 433 holds #1 on the FO Pulse for September 19, 2026 with 14.4% share of culture's attention, ranked by 40,823,268 Instagram engagements over the trailing 7 days.
- What are the top culture brands right now?
- The current FO Pulse top five are 1. 433, 2. FC Barcelona, 3. Real Madrid, 4. Formula 1, 5. Jude Bellingham, ranked by 7-day Instagram engagement across 802 tracked accounts.
- What is culture posting about this week?
- The names the tracked scene referenced most this week are YouTube, Jordan, Nike, Apple, Future. YouTube led, referenced by 58 distinct accounts.
- Where is culture happening this week?
- nyc is the most-referenced city in culture's captions this week with 471 mentions. Top cities: nyc (471), london (204), la (122), paris (91).
- Which names are converging in culture right now?
- Nike (9 accounts), YouTube (10 accounts), Arsenal (5 accounts) — cases where multiple tracked accounts pointed at the same name within 24 hours.
Trending Words
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Coverage of everything on this chart: Finally Offline articles.