FO Pulse — September 18, 2026 Close
The FO Pulse is Finally Offline's daily culture chart: 802 brands and institutions ranked by total Instagram engagement over the trailing 7 days (8,286 posts, 280,874,508 interactions). The chart closes nightly; this is the September 18, 2026 close. Biggest moves: Ray-Ban down 248 to #412, Puma Hoops up 223 to #351, Gucci up 176 to #103.
Top 25
| Rank | Name | Category | 7-day engagement | Share | Posts | Move |
|---|---|---|---|---|---|---|
| 1 | 433 | sports | 38,643,900 | 13.6% | 103 | — |
| 2 | FC Barcelona | sports | 28,579,124 | 10.1% | 48 | — |
| 3 | Real Madrid | sports | 15,814,608 | 5.6% | 69 | — |
| 4 | Jude Bellingham | sports | 10,645,935 | 3.8% | 4 | — |
| 5 | Formula 1 | sports | 9,757,950 | 3.4% | 81 | — |
| 6 | Lionel Messi | sports | 7,800,572 | 2.8% | 3 | ▲ 1 |
| 7 | ESPN | sports | 6,397,764 | 2.3% | 75 | ▲ 1 |
| 8 | SportsCenter | sports | 6,354,357 | 2.2% | 59 | ▲ 1 |
| 9 | House of Highlights | sports | 6,315,933 | 2.2% | 89 | ▲ 1 |
| 10 | UEFA Champions League | sports | 6,271,617 | 2.2% | 51 | ▼ 4 |
| 11 | Inter Miami CF | sports | 5,955,096 | 2.1% | 55 | — |
| 12 | Bleacher Report | sports | 5,605,170 | 2% | 103 | — |
| 13 | OneFootball | sports | 4,885,606 | 1.7% | 86 | ▲ 1 |
| 14 | UFC | sports | 4,843,148 | 1.7% | 79 | ▲ 3 |
| 15 | Vogue | culture | 4,790,971 | 1.7% | 74 | — |
| 16 | Travis Scott | music | 4,366,379 | 1.5% | 2 | ▲ 4 |
| 17 | Arsenal | sports | 4,316,045 | 1.5% | 68 | ▼ 1 |
| 18 | Oracle Red Bull Racing | sports | 4,269,975 | 1.5% | 68 | — |
| 19 | Drake | music | 4,250,640 | 1.5% | 3 | ▲ 4 |
| 20 | Paris Saint-Germain | sports | 4,076,187 | 1.4% | 43 | ▲ 1 |
| 21 | Netflix | culture | 4,012,549 | 1.4% | 57 | ▼ 2 |
| 22 | Scuderia Ferrari | sports | 3,731,643 | 1.3% | 68 | — |
| 23 | Kylian Mbappé | sports | 3,179,498 | 1.1% | 2 | ▲ 16 |
| 24 | NFL | sports | 3,165,982 | 1.1% | 103 | — |
| 25 | Vinícius Júnior | sports | 3,136,747 | 1.1% | 2 | — |
Category Leaders
- art: SFMOMA
- film: Criterion Collection
- food: Sweetgreen
- tech: Apple
- music: Travis Scott
- design: Porsche
- sports: 433
- culture: Vogue
- fashion: HIDDEN NY
What culture is posting about
The names the whole tracked scene pointed at over the trailing 7 days, ranked by how many distinct accounts referenced each. YouTube led, referenced by 57 tracked accounts.
| # | Name | Accounts referencing | Engagement | Trend |
|---|---|---|---|---|
| 1 | YouTube | 57 | 1,249,278 | steady |
| 2 | Apple | 34 | 432,887 | steady |
| 3 | Jordan | 34 | 352,276 | steady |
| 4 | Nike | 27 | 248,439 | rising |
| 5 | Future | 23 | 35,796 | steady |
| 6 | Nothing | 20 | 520,096 | steady |
| 7 | TikTok | 20 | 110,411 | steady |
| 8 | Netflix | 18 | 83,123 | rising |
| 9 | Drake | 16 | 333,195 | steady |
| 10 | Travis Scott | 16 | 105,418 | steady |
| 11 | Spotify | 15 | 1,475,198 | steady |
| 12 | ESPN | 15 | 806,098 | steady |
| 13 | Noah | 15 | 111,446 | rising |
| 14 | @suprsupreme | 14 | 77,880 | steady |
| 15 | adidas | 13 | 1,097,840 | steady |
Who's moving together
Convergences this week — two or more tracked accounts pointing at the same name within 24 hours, the strongest "something is happening" signal:
- Josh Allen — 5 accounts, cross-type
- YouTube — 16 accounts, cross-type
- Nike — 11 accounts, cross-type
- Diesel — 8 accounts, cross-type
- Jordan — 8 accounts, cross-type
- Maison Margiela — 7 accounts, cross-type
Strongest connections detected in captions:
- 433 → Real Madrid · 2,142,595 combined engagement
- 433 → Lionel Messi · 1,521,978 combined engagement
- 433 → Cristiano Ronaldo · 1,415,013 combined engagement
- Jude Bellingham → Mucho · 1,071,871 combined engagement
- Jude Bellingham → adidas · 1,022,710 combined engagement
- 433 → Kylian Mbappé · 911,936 combined engagement
- NPR Music → YouTube · 866,417 combined engagement
- FC Barcelona → Spotify · 787,248 combined engagement
- 433 → Manchester United · 717,922 combined engagement
- 433 → Spotify · 633,124 combined engagement
Where culture is happening
The cities named most in culture's captions this week:
| City | Mentions (7d) | Change |
|---|---|---|
| nyc | 512 | +1% |
| london | 193 | +26% |
| la | 122 | +36% |
| paris | 96 | +43% |
| milan | 63 | +80% |
| chicago | 61 | +2% |
| miami | 51 | +50% |
| tokyo | 50 | +11% |
| toronto | 36 | +140% |
| berlin | 31 | +3% |
Hottest home scenes by 7-day engagement: london (6,996,603) · miami (6,582,629) · paris (5,120,060) · toronto (5,065,948) · nyc (3,418,272) · la (2,685,724).
Frequently asked
- Who is leading culture on the FO Pulse for September 18, 2026?
- 433 holds #1 on the FO Pulse for September 18, 2026 with 13.6% share of culture's attention, ranked by 38,643,900 Instagram engagements over the trailing 7 days.
- What are the top culture brands right now?
- The current FO Pulse top five are 1. 433, 2. FC Barcelona, 3. Real Madrid, 4. Jude Bellingham, 5. Formula 1, ranked by 7-day Instagram engagement across 802 tracked accounts.
- What is culture posting about this week?
- The names the tracked scene referenced most this week are YouTube, Apple, Jordan, Nike, Future. YouTube led, referenced by 57 distinct accounts.
- Where is culture happening this week?
- nyc is the most-referenced city in culture's captions this week with 512 mentions, up 1%. Top cities: nyc (512), london (193), la (122), paris (96).
- Which names are converging in culture right now?
- Josh Allen (5 accounts), YouTube (16 accounts), Nike (11 accounts) — cases where multiple tracked accounts pointed at the same name within 24 hours.
Trending Words
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Coverage of everything on this chart: Finally Offline articles.