FO Pulse — September 17, 2026 Close
The FO Pulse is Finally Offline's daily culture chart: 802 brands and institutions ranked by total Instagram engagement over the trailing 7 days (8,122 posts, 282,542,334 interactions). The chart closes nightly; this is the September 17, 2026 close. Biggest moves: MrBeast up 324 to #180, Puma Hoops down 171 to #574, Nike Running up 169 to #210.
Top 25
| Rank | Name | Category | 7-day engagement | Share | Posts | Move |
|---|---|---|---|---|---|---|
| 1 | 433 | sports | 38,655,220 | 13.6% | 100 | — |
| 2 | FC Barcelona | sports | 32,037,069 | 11.2% | 51 | — |
| 3 | Real Madrid | sports | 16,375,605 | 5.7% | 73 | — |
| 4 | Jude Bellingham | sports | 10,021,873 | 3.5% | 3 | ▲ 1 |
| 5 | Formula 1 | sports | 9,820,185 | 3.4% | 90 | ▼ 1 |
| 6 | UEFA Champions League | sports | 7,068,947 | 2.5% | 57 | — |
| 7 | Lionel Messi | sports | 6,864,963 | 2.4% | 2 | ▲ 32 |
| 8 | ESPN | sports | 6,677,767 | 2.3% | 82 | — |
| 9 | SportsCenter | sports | 6,564,394 | 2.3% | 69 | ▼ 2 |
| 10 | House of Highlights | sports | 6,130,908 | 2.2% | 85 | ▼ 1 |
| 11 | Inter Miami CF | sports | 5,793,079 | 2% | 58 | ▲ 4 |
| 12 | Bleacher Report | sports | 5,781,319 | 2% | 104 | ▼ 2 |
| 13 | Cristiano Ronaldo | sports | 5,349,029 | 1.9% | 2 | ▼ 2 |
| 14 | OneFootball | sports | 4,899,134 | 1.7% | 86 | ▼ 2 |
| 15 | Vogue | culture | 4,619,171 | 1.6% | 74 | ▼ 2 |
| 16 | Arsenal | sports | 4,373,534 | 1.5% | 67 | ▼ 2 |
| 17 | UFC | sports | 4,328,351 | 1.5% | 80 | ▲ 1 |
| 18 | Oracle Red Bull Racing | sports | 4,105,137 | 1.4% | 70 | ▲ 4 |
| 19 | Netflix | culture | 4,002,020 | 1.4% | 57 | — |
| 20 | Travis Scott | music | 3,898,912 | 1.4% | 2 | ▲ 5 |
| 21 | Paris Saint-Germain | sports | 3,791,484 | 1.3% | 45 | ▼ 1 |
| 22 | Scuderia Ferrari | sports | 3,776,432 | 1.3% | 79 | ▼ 5 |
| 23 | Drake | music | 3,633,103 | 1.3% | 3 | — |
| 24 | NFL | sports | 3,257,267 | 1.1% | 101 | ▼ 3 |
| 25 | Vinícius Júnior | sports | 3,053,087 | 1.1% | 2 | ▼ 9 |
Category Leaders
- art: Sotheby's
- film: Criterion Collection
- food: Sweetgreen
- tech: Spotify
- music: Travis Scott
- design: Porsche
- sports: 433
- culture: Vogue
- fashion: HIDDEN NY
What culture is posting about
The names the whole tracked scene pointed at over the trailing 7 days, ranked by how many distinct accounts referenced each. YouTube led, referenced by 59 tracked accounts.
| # | Name | Accounts referencing | Engagement | Trend |
|---|---|---|---|---|
| 1 | YouTube | 59 | 1,399,470 | steady |
| 2 | Apple | 34 | 348,863 | steady |
| 3 | Jordan | 31 | 356,953 | steady |
| 4 | Nike | 25 | 180,908 | steady |
| 5 | Nothing | 22 | 529,439 | steady |
| 6 | Future | 21 | 30,710 | steady |
| 7 | TikTok | 19 | 95,068 | steady |
| 8 | Drake | 16 | 322,834 | steady |
| 9 | Travis Scott | 15 | 102,327 | steady |
| 10 | Netflix | 15 | 22,665 | cooling |
| 11 | Spotify | 14 | 1,474,942 | steady |
| 12 | Noah | 14 | 46,971 | steady |
| 13 | adidas | 13 | 1,072,515 | steady |
| 14 | ESPN | 13 | 805,460 | steady |
| 15 | @suprsupreme | 12 | 86,129 | steady |
Who's moving together
Convergences this week — two or more tracked accounts pointing at the same name within 24 hours, the strongest "something is happening" signal:
- ESPN — 3 accounts, cross-type
- YouTube — 19 accounts, cross-type
- Apple — 8 accounts, cross-type
- Jordan — 8 accounts, cross-type
- Nike — 8 accounts, cross-type
- adidas — 7 accounts, cross-type
Strongest connections detected in captions:
- 433 → Real Madrid · 3,126,882 combined engagement
- 433 → Kylian Mbappé · 1,475,100 combined engagement
- 433 → Lionel Messi · 1,281,251 combined engagement
- Jude Bellingham → Mucho · 1,071,871 combined engagement
- Jude Bellingham → adidas · 1,022,710 combined engagement
- NPR Music → YouTube · 866,417 combined engagement
- FC Barcelona → Spotify · 787,248 combined engagement
- 433 → Spotify · 633,124 combined engagement
- 433 → UEFA Champions League · 633,124 combined engagement
- 433 → Manchester United · 625,665 combined engagement
Where culture is happening
The cities named most in culture's captions this week:
| City | Mentions (7d) | Change |
|---|---|---|
| nyc | 543 | +21% |
| london | 180 | +19% |
| la | 107 | +23% |
| paris | 94 | +32% |
| chicago | 58 | -23% |
| milan | 50 | +52% |
| miami | 47 | +27% |
| tokyo | 39 | -19% |
| berlin | 34 | -8% |
| toronto | 30 | +88% |
Hottest home scenes by 7-day engagement: london (6,876,229) · miami (6,415,774) · paris (5,378,782) · toronto (4,411,556) · nyc (3,212,490) · la (2,679,137).
Frequently asked
- Who is leading culture on the FO Pulse for September 17, 2026?
- 433 holds #1 on the FO Pulse for September 17, 2026 with 13.6% share of culture's attention, ranked by 38,655,220 Instagram engagements over the trailing 7 days.
- What are the top culture brands right now?
- The current FO Pulse top five are 1. 433, 2. FC Barcelona, 3. Real Madrid, 4. Jude Bellingham, 5. Formula 1, ranked by 7-day Instagram engagement across 802 tracked accounts.
- What is culture posting about this week?
- The names the tracked scene referenced most this week are YouTube, Apple, Jordan, Nike, Nothing. YouTube led, referenced by 59 distinct accounts.
- Where is culture happening this week?
- nyc is the most-referenced city in culture's captions this week with 543 mentions, up 21%. Top cities: nyc (543), london (180), la (107), paris (94).
- Which names are converging in culture right now?
- ESPN (3 accounts), YouTube (19 accounts), Apple (8 accounts) — cases where multiple tracked accounts pointed at the same name within 24 hours.
Trending Words
september, read, collection, show, york, music, season, while, video, fashion, night, down, city, story, together
Coverage of everything on this chart: Finally Offline articles.