FO Pulse — September 16, 2026 Close
The FO Pulse is Finally Offline's daily culture chart: 802 brands and institutions ranked by total Instagram engagement over the trailing 7 days (8,268 posts, 276,696,919 interactions). The chart closes nightly; this is the September 16, 2026 close. Biggest moves: Sofar Sounds up 323 to #167, New Balance down 273 to #478, Beatport down 243 to #484.
Top 25
| Rank | Name | Category | 7-day engagement | Share | Posts | Move |
|---|---|---|---|---|---|---|
| 1 | 433 | sports | 38,732,551 | 13.9% | 102 | — |
| 2 | FC Barcelona | sports | 31,549,230 | 11.3% | 55 | — |
| 3 | Real Madrid | sports | 17,011,044 | 6.1% | 77 | — |
| 4 | Formula 1 | sports | 9,553,829 | 3.4% | 101 | ▲ 3 |
| 5 | Jude Bellingham | sports | 9,067,761 | 3.2% | 3 | ▲ 6 |
| 6 | UEFA Champions League | sports | 8,326,929 | 3% | 71 | — |
| 7 | SportsCenter | sports | 7,414,071 | 2.7% | 66 | ▲ 2 |
| 8 | ESPN | sports | 6,869,924 | 2.5% | 79 | — |
| 9 | House of Highlights | sports | 6,443,762 | 2.3% | 83 | ▲ 1 |
| 10 | Bleacher Report | sports | 5,630,031 | 2% | 105 | ▲ 2 |
| 11 | Cristiano Ronaldo | sports | 5,203,378 | 1.9% | 2 | ▼ 7 |
| 12 | OneFootball | sports | 4,808,190 | 1.7% | 92 | ▲ 4 |
| 13 | Vogue | culture | 4,504,666 | 1.6% | 81 | ▲ 1 |
| 14 | Arsenal | sports | 4,501,245 | 1.6% | 69 | ▼ 1 |
| 15 | Inter Miami CF | sports | 4,395,149 | 1.6% | 49 | ▲ 8 |
| 16 | Vinícius Júnior | sports | 4,392,292 | 1.6% | 2 | ▲ 1 |
| 17 | Scuderia Ferrari | sports | 4,118,239 | 1.5% | 87 | ▼ 2 |
| 18 | UFC | sports | 4,105,561 | 1.5% | 82 | ▲ 2 |
| 19 | Netflix | culture | 3,958,037 | 1.4% | 60 | ▲ 3 |
| 20 | Paris Saint-Germain | sports | 3,936,574 | 1.4% | 49 | ▼ 2 |
| 21 | NFL | sports | 3,668,344 | 1.3% | 111 | — |
| 22 | Oracle Red Bull Racing | sports | 3,530,933 | 1.3% | 65 | ▲ 4 |
| 23 | Drake | music | 3,351,819 | 1.2% | 2 | ▲ 1 |
| 24 | MLB | sports | 2,972,362 | 1.1% | 99 | ▲ 1 |
| 25 | Travis Scott | music | 2,756,301 | 1% | 1 | ▲ 4 |
Category Leaders
- art: Sotheby's
- film: Criterion Collection
- food: Sweetgreen
- tech: Apple
- music: Drake
- design: Porsche
- sports: 433
- culture: Vogue
- fashion: Dior
What culture is posting about
The names the whole tracked scene pointed at over the trailing 7 days, ranked by how many distinct accounts referenced each. YouTube led, referenced by 60 tracked accounts.
| # | Name | Accounts referencing | Engagement | Trend |
|---|---|---|---|---|
| 1 | YouTube | 60 | 1,152,150 | steady |
| 2 | Apple | 33 | 309,828 | cooling |
| 3 | Jordan | 28 | 360,351 | rising |
| 4 | Nike | 22 | 155,085 | steady |
| 5 | Nothing | 21 | 499,410 | steady |
| 6 | TikTok | 18 | 97,183 | rising |
| 7 | Future | 18 | 29,869 | steady |
| 8 | Drake | 17 | 283,586 | rising |
| 9 | Netflix | 15 | 229,507 | cooling |
| 10 | Spotify | 14 | 1,477,682 | steady |
| 11 | ESPN | 13 | 715,436 | steady |
| 12 | Noah | 13 | 46,767 | steady |
| 13 | adidas | 12 | 1,062,339 | steady |
| 14 | Dior | 11 | 274,486 | steady |
| 15 | Travis Scott | 11 | 96,811 | rising |
Who's moving together
Convergences this week — two or more tracked accounts pointing at the same name within 24 hours, the strongest "something is happening" signal:
- Future — 6 accounts, cross-type
- ESPN — 5 accounts, cross-type
- YouTube — 12 accounts, cross-type
- Jordan — 9 accounts, cross-type
- Nike — 9 accounts, cross-type
- TikTok — 7 accounts, cross-type
Strongest connections detected in captions:
- 433 → Real Madrid · 3,126,882 combined engagement
- 433 → Kylian Mbappé · 1,309,275 combined engagement
- 433 → Lionel Messi · 1,281,251 combined engagement
- Jude Bellingham → Mucho · 1,071,871 combined engagement
- Jude Bellingham → adidas · 1,022,710 combined engagement
- FC Barcelona → Spotify · 788,254 combined engagement
- NPR Music → YouTube · 679,070 combined engagement
- 433 → Spotify · 633,124 combined engagement
- 433 → UEFA Champions League · 633,124 combined engagement
- 433 → Manchester United · 625,665 combined engagement
Where culture is happening
The cities named most in culture's captions this week:
| City | Mentions (7d) | Change |
|---|---|---|
| nyc | 596 | +59% |
| london | 157 | +3% |
| la | 96 | +12% |
| paris | 87 | +19% |
| chicago | 53 | -31% |
| miami | 44 | +52% |
| milan | 42 | +17% |
| berlin | 32 | -6% |
| tokyo | 32 | -29% |
| toronto | 29 | +123% |
Hottest home scenes by 7-day engagement: london (6,951,134) · paris (5,520,566) · miami (4,949,965) · toronto (4,055,441) · nyc (3,519,648) · la (2,598,510).
Frequently asked
- Who is leading culture on the FO Pulse for September 16, 2026?
- 433 holds #1 on the FO Pulse for September 16, 2026 with 13.9% share of culture's attention, ranked by 38,732,551 Instagram engagements over the trailing 7 days.
- What are the top culture brands right now?
- The current FO Pulse top five are 1. 433, 2. FC Barcelona, 3. Real Madrid, 4. Formula 1, 5. Jude Bellingham, ranked by 7-day Instagram engagement across 802 tracked accounts.
- What is culture posting about this week?
- The names the tracked scene referenced most this week are YouTube, Apple, Jordan, Nike, Nothing. YouTube led, referenced by 60 distinct accounts.
- Where is culture happening this week?
- nyc is the most-referenced city in culture's captions this week with 596 mentions, up 59%. Top cities: nyc (596), london (157), la (96), paris (87).
- Which names are converging in culture right now?
- Future (6 accounts), ESPN (5 accounts), YouTube (12 accounts) — cases where multiple tracked accounts pointed at the same name within 24 hours.
Trending Words
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Coverage of everything on this chart: Finally Offline articles.