FO Pulse — September 15, 2026 Close
The FO Pulse is Finally Offline's daily culture chart: 802 brands and institutions ranked by total Instagram engagement over the trailing 7 days (8,329 posts, 286,615,099 interactions). The chart closes nightly; this is the September 15, 2026 close. Biggest moves: Under Armour down 197 to #508, Shaquille O'Neal down 137 to #488, adidas Football up 126 to #61.
Top 25
| Rank | Name | Category | 7-day engagement | Share | Posts | Move |
|---|---|---|---|---|---|---|
| 1 | 433 | sports | 39,660,435 | 13.7% | 102 | — |
| 2 | FC Barcelona | sports | 32,730,285 | 11.3% | 56 | — |
| 3 | Real Madrid | sports | 14,143,750 | 4.9% | 76 | — |
| 4 | Cristiano Ronaldo | sports | 10,480,723 | 3.6% | 3 | — |
| 5 | Apple | tech | 10,014,539 | 3.5% | 7 | ▲ 1 |
| 6 | UEFA Champions League | sports | 9,298,717 | 3.2% | 80 | ▼ 1 |
| 7 | Formula 1 | sports | 8,559,369 | 3% | 105 | — |
| 8 | ESPN | sports | 7,884,732 | 2.7% | 90 | ▲ 1 |
| 9 | SportsCenter | sports | 7,010,059 | 2.4% | 63 | ▲ 1 |
| 10 | House of Highlights | sports | 6,204,664 | 2.1% | 85 | ▲ 1 |
| 11 | Jude Bellingham | sports | 5,445,465 | 1.9% | 2 | ▼ 3 |
| 12 | Bleacher Report | sports | 5,441,907 | 1.9% | 98 | — |
| 13 | Arsenal | sports | 4,978,201 | 1.7% | 70 | — |
| 14 | Vogue | culture | 4,676,118 | 1.6% | 75 | ▲ 3 |
| 15 | Scuderia Ferrari | sports | 4,459,871 | 1.5% | 89 | — |
| 16 | OneFootball | sports | 4,420,624 | 1.5% | 91 | ▲ 2 |
| 17 | Vinícius Júnior | sports | 4,327,990 | 1.5% | 2 | ▲ 3 |
| 18 | Paris Saint-Germain | sports | 4,193,888 | 1.5% | 61 | ▼ 2 |
| 19 | Neymar Jr | sports | 4,190,697 | 1.4% | 2 | ▲ 2 |
| 20 | UFC | sports | 4,165,091 | 1.4% | 74 | ▼ 1 |
| 21 | NFL | sports | 3,723,471 | 1.3% | 110 | ▼ 7 |
| 22 | Netflix | culture | 3,343,101 | 1.2% | 59 | ▲ 1 |
| 23 | Inter Miami CF | sports | 3,175,767 | 1.1% | 50 | ▲ 2 |
| 24 | Drake | music | 3,080,570 | 1.1% | 2 | ▲ 11 |
| 25 | MLB | sports | 3,062,866 | 1.1% | 99 | ▲ 1 |
Category Leaders
- art: Sotheby's
- film: Criterion Collection
- food: Sweetgreen
- tech: Apple
- music: Drake
- design: Porsche
- sports: 433
- culture: Vogue
- fashion: Dior
What culture is posting about
The names the whole tracked scene pointed at over the trailing 7 days, ranked by how many distinct accounts referenced each. YouTube led, referenced by 58 tracked accounts.
| # | Name | Accounts referencing | Engagement | Trend |
|---|---|---|---|---|
| 1 | YouTube | 58 | 1,200,263 | rising |
| 2 | Apple | 35 | 1,071,029 | steady |
| 3 | Nothing | 23 | 500,373 | rising |
| 4 | Jordan | 23 | 152,474 | steady |
| 5 | Nike | 22 | 158,108 | steady |
| 6 | Netflix | 16 | 336,951 | steady |
| 7 | TikTok | 15 | 68,602 | steady |
| 8 | Spotify | 14 | 1,535,512 | rising |
| 9 | ESPN | 14 | 760,562 | rising |
| 10 | Drake | 14 | 205,511 | steady |
| 11 | Noah | 14 | 46,128 | rising |
| 12 | Future | 14 | 24,627 | rising |
| 13 | adidas | 12 | 1,061,064 | steady |
| 14 | Vans | 10 | 38,010 | steady |
| 15 | @carlosalcaraz | 9 | 215,890 | steady |
Who's moving together
Convergences this week — two or more tracked accounts pointing at the same name within 24 hours, the strongest "something is happening" signal:
- Nike — 8 accounts, cross-type
- ESPN — 6 accounts, cross-type
- YouTube — 15 accounts, cross-type
- Apple — 9 accounts, cross-type
- Spotify — 8 accounts, cross-type
- Jordan — 6 accounts, cross-type
Strongest connections detected in captions:
- 433 → Real Madrid · 2,575,726 combined engagement
- 433 → Kylian Mbappé · 1,702,392 combined engagement
- Jude Bellingham → Mucho · 1,071,871 combined engagement
- Jude Bellingham → adidas · 1,022,710 combined engagement
- 433 → Lionel Messi · 927,254 combined engagement
- NPR Music → YouTube · 718,610 combined engagement
- Vogue → Apple · 714,062 combined engagement
- 433 → Spotify · 633,124 combined engagement
- 433 → UEFA Champions League · 633,124 combined engagement
- Formula 1 → Red Bull · 474,869 combined engagement
Where culture is happening
The cities named most in culture's captions this week:
| City | Mentions (7d) | Change |
|---|---|---|
| nyc | 618 | +97% |
| london | 148 | -5% |
| la | 96 | +10% |
| paris | 84 | +12% |
| chicago | 57 | -20% |
| miami | 39 | +30% |
| tokyo | 38 | -5% |
| milan | 35 | -12% |
| berlin | 30 | -19% |
| seoul | 27 | -59% |
Hottest home scenes by 7-day engagement: london (6,756,423) · paris (6,057,153) · nyc (4,606,352) · miami (3,519,468) · toronto (3,190,250) · milan (2,549,346).
Frequently asked
- Who is leading culture on the FO Pulse for September 15, 2026?
- 433 holds #1 on the FO Pulse for September 15, 2026 with 13.7% share of culture's attention, ranked by 39,660,435 Instagram engagements over the trailing 7 days.
- What are the top culture brands right now?
- The current FO Pulse top five are 1. 433, 2. FC Barcelona, 3. Real Madrid, 4. Cristiano Ronaldo, 5. Apple, ranked by 7-day Instagram engagement across 802 tracked accounts.
- What is culture posting about this week?
- The names the tracked scene referenced most this week are YouTube, Apple, Nothing, Jordan, Nike. YouTube led, referenced by 58 distinct accounts.
- Where is culture happening this week?
- nyc is the most-referenced city in culture's captions this week with 618 mentions, up 97%. Top cities: nyc (618), london (148), la (96), paris (84).
- Which names are converging in culture right now?
- Nike (8 accounts), ESPN (6 accounts), YouTube (15 accounts) — cases where multiple tracked accounts pointed at the same name within 24 hours.
Trending Words
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Coverage of everything on this chart: Finally Offline articles.