FO Pulse — September 12, 2026 Close
The FO Pulse is Finally Offline's daily culture chart: 802 brands and institutions ranked by total Instagram engagement over the trailing 7 days (7,722 posts, 278,445,574 interactions). The chart closes nightly; this is the September 12, 2026 close. Biggest moves: Ja Morant up 122 to #151, Dezeen up 117 to #170, Serena Williams down 117 to #244.
Top 25
| Rank | Name | Category | 7-day engagement | Share | Posts | Move |
|---|---|---|---|---|---|---|
| 1 | 433 | sports | 39,758,513 | 14.2% | 99 | — |
| 2 | FC Barcelona | sports | 36,165,027 | 12.9% | 57 | — |
| 3 | Real Madrid | sports | 16,007,521 | 5.7% | 81 | — |
| 4 | Cristiano Ronaldo | sports | 12,378,061 | 4.4% | 3 | ▲ 1 |
| 5 | Formula 1 | sports | 11,685,822 | 4.2% | 116 | ▼ 1 |
| 6 | UEFA Champions League | sports | 11,631,272 | 4.1% | 94 | — |
| 7 | Apple | tech | 8,943,864 | 3.2% | 4 | — |
| 8 | ESPN | sports | 7,544,235 | 2.7% | 86 | — |
| 9 | Arsenal | sports | 6,679,767 | 2.4% | 79 | — |
| 10 | House of Highlights | sports | 5,750,299 | 2% | 80 | ▲ 1 |
| 11 | Scuderia Ferrari | sports | 5,036,174 | 1.8% | 85 | ▼ 1 |
| 12 | NFL | sports | 4,869,207 | 1.7% | 109 | — |
| 13 | Bleacher Report | sports | 4,748,182 | 1.7% | 75 | ▲ 1 |
| 14 | SportsCenter | sports | 4,298,112 | 1.5% | 38 | ▼ 1 |
| 15 | Oracle Red Bull Racing | sports | 4,223,307 | 1.5% | 63 | — |
| 16 | Jude Bellingham | sports | 3,982,201 | 1.4% | 2 | ▲ 8 |
| 17 | OneFootball | sports | 3,895,042 | 1.4% | 88 | ▲ 2 |
| 18 | Paris Saint-Germain | sports | 3,894,819 | 1.4% | 60 | ▼ 2 |
| 19 | Vogue | culture | 3,844,829 | 1.4% | 65 | ▼ 2 |
| 20 | UFC | sports | 3,619,888 | 1.3% | 75 | ▼ 2 |
| 21 | MLB | sports | 3,352,077 | 1.2% | 112 | ▼ 1 |
| 22 | Kylian Mbappé | sports | 3,019,417 | 1.1% | 1 | ▼ 1 |
| 23 | Juventus | sports | 2,794,724 | 1% | 53 | — |
| 24 | Marvel | culture | 2,312,637 | 0.8% | 8 | ▲ 2 |
| 25 | Netflix | culture | 2,224,976 | 0.8% | 48 | — |
Category Leaders
- art: designboom
- film: Criterion Collection
- food: Sweetgreen
- tech: Apple
- music: Drake
- design: Porsche
- sports: 433
- culture: Vogue
- fashion: Dior
What culture is posting about
The names the whole tracked scene pointed at over the trailing 7 days, ranked by how many distinct accounts referenced each. YouTube led, referenced by 53 tracked accounts.
| # | Name | Accounts referencing | Engagement | Trend |
|---|---|---|---|---|
| 1 | YouTube | 53 | 655,275 | steady |
| 2 | Apple | 29 | 1,052,600 | steady |
| 3 | Jordan | 26 | 97,141 | steady |
| 4 | Nike | 23 | 148,354 | steady |
| 5 | Nothing | 16 | 122,866 | rising |
| 6 | Netflix | 15 | 371,758 | steady |
| 7 | Drake | 15 | 248,305 | steady |
| 8 | adidas | 13 | 33,993 | steady |
| 9 | Vans | 12 | 37,282 | steady |
| 10 | TikTok | 12 | 34,846 | steady |
| 11 | @suprsupreme | 11 | 70,325 | rising |
| 12 | Ralph Lauren | 11 | 20,323 | steady |
| 13 | Spotify | 10 | 417,315 | steady |
| 14 | @carlosalcaraz | 10 | 330,184 | steady |
| 15 | Supreme | 10 | 36,276 | rising |
Who's moving together
Convergences this week — two or more tracked accounts pointing at the same name within 24 hours, the strongest "something is happening" signal:
- Jordan — 9 accounts, cross-type
- Apple — 5 accounts, cross-type
- Chanel — 5 accounts, cross-type
- Arsenal — 3 accounts, cross-type
- Salomon — 2 accounts, cross-type
- Devin Booker — 2 accounts, cross-type
Strongest connections detected in captions:
- 433 → Real Madrid · 2,457,876 combined engagement
- 433 → Kylian Mbappé · 1,909,268 combined engagement
- 433 → Arsenal · 1,136,755 combined engagement
- 433 → Lionel Messi · 1,088,372 combined engagement
- Jude Bellingham → Mucho · 1,071,871 combined engagement
- Formula 1 → Red Bull · 739,119 combined engagement
- 433 → Cristiano Ronaldo · 729,905 combined engagement
- Vogue → Apple · 714,062 combined engagement
- OneFootball → Lionel Messi · 407,685 combined engagement
- Dazed → Spotify · 399,950 combined engagement
Where culture is happening
The cities named most in culture's captions this week:
| City | Mentions (7d) | Change |
|---|---|---|
| nyc | 537 | +66% |
| london | 158 | +4% |
| la | 90 | -6% |
| paris | 67 | -19% |
| chicago | 50 | -24% |
| tokyo | 38 | -5% |
| milan | 33 | +3% |
| berlin | 30 | -6% |
| miami | 29 | -15% |
| seoul | 28 | -65% |
Hottest home scenes by 7-day engagement: london (8,356,205) · paris (5,987,561) · nyc (4,925,879) · milan (2,730,732) · toronto (2,261,501) · miami (2,040,840).
Frequently asked
- Who is leading culture on the FO Pulse for September 12, 2026?
- 433 holds #1 on the FO Pulse for September 12, 2026 with 14.2% share of culture's attention, ranked by 39,758,513 Instagram engagements over the trailing 7 days.
- What are the top culture brands right now?
- The current FO Pulse top five are 1. 433, 2. FC Barcelona, 3. Real Madrid, 4. Cristiano Ronaldo, 5. Formula 1, ranked by 7-day Instagram engagement across 802 tracked accounts.
- What is culture posting about this week?
- The names the tracked scene referenced most this week are YouTube, Apple, Jordan, Nike, Nothing. YouTube led, referenced by 53 distinct accounts.
- Where is culture happening this week?
- nyc is the most-referenced city in culture's captions this week with 537 mentions, up 66%. Top cities: nyc (537), london (158), la (90), paris (67).
- Which names are converging in culture right now?
- Jordan (9 accounts), Apple (5 accounts), Chanel (5 accounts) — cases where multiple tracked accounts pointed at the same name within 24 hours.
Trending Words
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Coverage of everything on this chart: Finally Offline articles.