FO Pulse — September 11, 2026 Close
The FO Pulse is Finally Offline's daily culture chart: 802 brands and institutions ranked by total Instagram engagement over the trailing 7 days (7,532 posts, 269,934,822 interactions). The chart closes nightly; this is the September 11, 2026 close. Biggest moves: Perfectly Imperfect down 191 to #348, Simone Rocha down 167 to #412, Fresh Air up 159 to #182.
Top 25
| Rank | Name | Category | 7-day engagement | Share | Posts | Move |
|---|---|---|---|---|---|---|
| 1 | 433 | sports | 41,041,227 | 15.1% | 97 | — |
| 2 | FC Barcelona | sports | 33,460,098 | 12.3% | 57 | — |
| 3 | Real Madrid | sports | 14,969,823 | 5.5% | 70 | — |
| 4 | Formula 1 | sports | 11,939,890 | 4.4% | 116 | — |
| 5 | Cristiano Ronaldo | sports | 11,388,014 | 4.2% | 3 | ▲ 1 |
| 6 | UEFA Champions League | sports | 10,960,341 | 4% | 92 | ▼ 1 |
| 7 | Apple | tech | 8,220,222 | 3% | 3 | — |
| 8 | ESPN | sports | 7,413,499 | 2.7% | 91 | — |
| 9 | Arsenal | sports | 6,639,965 | 2.4% | 77 | — |
| 10 | Scuderia Ferrari | sports | 6,003,655 | 2.2% | 87 | — |
| 11 | House of Highlights | sports | 5,828,676 | 2.1% | 77 | — |
| 12 | NFL | sports | 4,909,843 | 1.8% | 102 | ▲ 2 |
| 13 | SportsCenter | sports | 4,535,822 | 1.7% | 42 | ▲ 2 |
| 14 | Bleacher Report | sports | 4,302,359 | 1.6% | 71 | ▼ 1 |
| 15 | Oracle Red Bull Racing | sports | 4,050,898 | 1.5% | 58 | ▲ 2 |
| 16 | Paris Saint-Germain | sports | 4,022,637 | 1.5% | 65 | — |
| 17 | Vogue | culture | 3,886,469 | 1.4% | 57 | ▲ 1 |
| 18 | UFC | sports | 3,680,041 | 1.4% | 79 | ▲ 1 |
| 19 | OneFootball | sports | 3,307,331 | 1.2% | 87 | ▲ 4 |
| 20 | MLB | sports | 3,295,053 | 1.2% | 108 | — |
| 21 | Kylian Mbappé | sports | 2,926,720 | 1.1% | 1 | ▲ 3 |
| 22 | Inter Miami CF | sports | 2,914,203 | 1.1% | 48 | ▼ 10 |
| 23 | Juventus | sports | 2,846,959 | 1% | 53 | ▼ 1 |
| 24 | Jude Bellingham | sports | 2,815,968 | 1% | 1 | ▲ 1 |
| 25 | Netflix | culture | 2,200,181 | 0.8% | 49 | ▲ 2 |
Category Leaders
- art: designboom
- film: Criterion Collection
- food: Sweetgreen
- tech: Apple
- music: WorldStar Hip Hop
- design: Porsche
- sports: 433
- culture: Vogue
- fashion: HIDDEN NY
What culture is posting about
The names the whole tracked scene pointed at over the trailing 7 days, ranked by how many distinct accounts referenced each. YouTube led, referenced by 52 tracked accounts.
| # | Name | Accounts referencing | Engagement | Trend |
|---|---|---|---|---|
| 1 | YouTube | 52 | 612,353 | rising |
| 2 | Jordan | 27 | 110,779 | steady |
| 3 | Apple | 26 | 1,048,717 | steady |
| 4 | Nike | 22 | 142,860 | steady |
| 5 | Drake | 16 | 214,229 | steady |
| 6 | Netflix | 15 | 384,774 | steady |
| 7 | Nothing | 14 | 53,822 | cooling |
| 8 | adidas | 13 | 35,298 | steady |
| 9 | Vans | 12 | 37,282 | steady |
| 10 | TikTok | 12 | 36,512 | steady |
| 11 | Spotify | 11 | 416,415 | steady |
| 12 | Ralph Lauren | 11 | 20,323 | steady |
| 13 | @carlosalcaraz | 10 | 330,184 | steady |
| 14 | Real Madrid | 9 | 2,148,953 | steady |
| 15 | Arsenal | 9 | 1,223,991 | steady |
Who's moving together
Convergences this week — two or more tracked accounts pointing at the same name within 24 hours, the strongest "something is happening" signal:
- YouTube — 16 accounts, cross-type
- Nike — 10 accounts, cross-type
- Jordan — 5 accounts, cross-type
- TikTok — 3 accounts, cross-type
- Apple — 3 accounts, cross-type
- Sony — 3 accounts, cross-type
Strongest connections detected in captions:
- 433 → Real Madrid · 1,973,807 combined engagement
- 433 → Kylian Mbappé · 1,909,268 combined engagement
- 433 → Lionel Messi · 1,342,534 combined engagement
- 433 → Arsenal · 1,065,221 combined engagement
- 433 → Cristiano Ronaldo · 984,067 combined engagement
- Formula 1 → Red Bull · 739,119 combined engagement
- Vogue → Apple · 714,062 combined engagement
- Dazed → Spotify · 399,950 combined engagement
- 433 → Lewis Hamilton · 332,891 combined engagement
- 433 → Jude Bellingham · 332,891 combined engagement
Where culture is happening
The cities named most in culture's captions this week:
| City | Mentions (7d) | Change |
|---|---|---|
| nyc | 490 | +49% |
| london | 152 | +4% |
| la | 88 | -9% |
| paris | 67 | -17% |
| chicago | 57 | 0% |
| tokyo | 45 | +41% |
| seoul | 36 | -52% |
| milan | 35 | +30% |
| miami | 33 | -3% |
| berlin | 29 | -6% |
Hottest home scenes by 7-day engagement: london (8,033,840) · paris (6,016,607) · nyc (5,393,066) · miami (3,059,347) · milan (2,363,564) · la (1,248,409).
Frequently asked
- Who is leading culture on the FO Pulse for September 11, 2026?
- 433 holds #1 on the FO Pulse for September 11, 2026 with 15.1% share of culture's attention, ranked by 41,041,227 Instagram engagements over the trailing 7 days.
- What are the top culture brands right now?
- The current FO Pulse top five are 1. 433, 2. FC Barcelona, 3. Real Madrid, 4. Formula 1, 5. Cristiano Ronaldo, ranked by 7-day Instagram engagement across 802 tracked accounts.
- What is culture posting about this week?
- The names the tracked scene referenced most this week are YouTube, Jordan, Apple, Nike, Drake. YouTube led, referenced by 52 distinct accounts.
- Where is culture happening this week?
- nyc is the most-referenced city in culture's captions this week with 490 mentions, up 49%. Top cities: nyc (490), london (152), la (88), paris (67).
- Which names are converging in culture right now?
- YouTube (16 accounts), Nike (10 accounts), Jordan (5 accounts) — cases where multiple tracked accounts pointed at the same name within 24 hours.
Trending Words
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Coverage of everything on this chart: Finally Offline articles.