FO Pulse — September 10, 2026 Close
The FO Pulse is Finally Offline's daily culture chart: 802 brands and institutions ranked by total Instagram engagement over the trailing 7 days (7,470 posts, 265,543,221 interactions). The chart closes nightly; this is the September 10, 2026 close. Biggest moves: Perfectly Imperfect up 280 to #157, Google down 207 to #410, ChatGPT down 206 to #282.
Top 25
| Rank | Name | Category | 7-day engagement | Share | Posts | Move |
|---|---|---|---|---|---|---|
| 1 | 433 | sports | 40,784,175 | 15.2% | 99 | — |
| 2 | FC Barcelona | sports | 30,251,058 | 11.3% | 53 | — |
| 3 | Real Madrid | sports | 18,321,832 | 6.8% | 78 | — |
| 4 | Formula 1 | sports | 12,936,076 | 4.8% | 120 | ▲ 1 |
| 5 | UEFA Champions League | sports | 11,049,475 | 4.1% | 82 | ▲ 1 |
| 6 | Cristiano Ronaldo | sports | 8,324,303 | 3.1% | 2 | ▼ 2 |
| 7 | Apple | tech | 7,061,894 | 2.6% | 4 | ▲ 27 |
| 8 | ESPN | sports | 6,766,105 | 2.5% | 86 | — |
| 9 | Arsenal | sports | 6,555,800 | 2.4% | 75 | ▼ 2 |
| 10 | Scuderia Ferrari | sports | 5,920,808 | 2.2% | 89 | ▼ 1 |
| 11 | House of Highlights | sports | 5,419,879 | 2% | 77 | ▼ 1 |
| 12 | Inter Miami CF | sports | 4,782,275 | 1.8% | 46 | ▲ 1 |
| 13 | Bleacher Report | sports | 4,309,626 | 1.6% | 74 | ▼ 1 |
| 14 | NFL | sports | 4,272,626 | 1.6% | 92 | — |
| 15 | SportsCenter | sports | 4,248,873 | 1.6% | 38 | — |
| 16 | Paris Saint-Germain | sports | 4,214,727 | 1.6% | 69 | ▲ 1 |
| 17 | Oracle Red Bull Racing | sports | 4,007,740 | 1.5% | 59 | ▼ 1 |
| 18 | Vogue | culture | 3,640,900 | 1.4% | 50 | ▲ 6 |
| 19 | UFC | sports | 3,396,807 | 1.3% | 79 | ▲ 1 |
| 20 | MLB | sports | 3,232,078 | 1.2% | 116 | ▲ 1 |
| 21 | HIDDEN NY | fashion | 2,997,125 | 1.1% | 22 | ▲ 1 |
| 22 | Juventus | sports | 2,966,388 | 1.1% | 58 | ▼ 3 |
| 23 | OneFootball | sports | 2,917,103 | 1.1% | 89 | — |
| 24 | Kylian Mbappé | sports | 2,793,056 | 1% | 1 | ▲ 2 |
| 25 | Jude Bellingham | sports | 2,699,441 | 1% | 1 | ▲ 2 |
Category Leaders
- art: designboom
- film: Criterion Collection
- food: Blank Street
- tech: Apple
- music: WorldStar Hip Hop
- design: Porsche
- sports: 433
- culture: Vogue
- fashion: HIDDEN NY
What culture is posting about
The names the whole tracked scene pointed at over the trailing 7 days, ranked by how many distinct accounts referenced each. YouTube led, referenced by 47 tracked accounts.
| # | Name | Accounts referencing | Engagement | Trend |
|---|---|---|---|---|
| 1 | YouTube | 47 | 472,540 | steady |
| 2 | Jordan | 29 | 140,144 | steady |
| 3 | Apple | 28 | 1,032,693 | rising |
| 4 | Nike | 22 | 175,237 | steady |
| 5 | Drake | 16 | 213,388 | steady |
| 6 | adidas | 16 | 40,271 | cooling |
| 7 | Nothing | 15 | 83,600 | steady |
| 8 | Netflix | 14 | 323,350 | rising |
| 9 | Vans | 12 | 37,644 | steady |
| 10 | TikTok | 12 | 37,396 | cooling |
| 11 | Spotify | 11 | 417,119 | cooling |
| 12 | @carlosalcaraz | 10 | 367,438 | steady |
| 13 | WNBA | 10 | 116,737 | steady |
| 14 | Dior | 10 | 64,006 | cooling |
| 15 | 10 | 49,810 | steady |
Who's moving together
Convergences this week — two or more tracked accounts pointing at the same name within 24 hours, the strongest "something is happening" signal:
- Netflix — 6 accounts, cross-type
- YouTube — 16 accounts, cross-type
- Apple — 7 accounts, cross-type
- Jordan — 5 accounts, cross-type
- Drake — 4 accounts, cross-type
- Nike — 4 accounts, cross-type
Strongest connections detected in captions:
- 433 → Kylian Mbappé · 2,541,105 combined engagement
- 433 → Real Madrid · 2,060,954 combined engagement
- 433 → Lionel Messi · 1,610,413 combined engagement
- 433 → Arsenal · 1,065,221 combined engagement
- 433 → Cristiano Ronaldo · 984,067 combined engagement
- Formula 1 → Red Bull · 739,119 combined engagement
- Vogue → Apple · 714,062 combined engagement
- Dazed → Spotify · 399,950 combined engagement
- UEFA Champions League → Real Madrid · 380,478 combined engagement
- Formula 1 → Ferrari · 353,791 combined engagement
Where culture is happening
The cities named most in culture's captions this week:
| City | Mentions (7d) | Change |
|---|---|---|
| nyc | 433 | +28% |
| london | 150 | +6% |
| la | 86 | -13% |
| chicago | 74 | +72% |
| paris | 69 | -8% |
| tokyo | 48 | +60% |
| seoul | 43 | -41% |
| berlin | 37 | +76% |
| miami | 33 | +10% |
| milan | 33 | +27% |
Hottest home scenes by 7-day engagement: london (7,904,324) · nyc (6,263,649) · paris (5,650,037) · miami (4,964,830) · milan (2,401,697) · la (1,207,137).
Frequently asked
- Who is leading culture on the FO Pulse for September 10, 2026?
- 433 holds #1 on the FO Pulse for September 10, 2026 with 15.2% share of culture's attention, ranked by 40,784,175 Instagram engagements over the trailing 7 days.
- What are the top culture brands right now?
- The current FO Pulse top five are 1. 433, 2. FC Barcelona, 3. Real Madrid, 4. Formula 1, 5. UEFA Champions League, ranked by 7-day Instagram engagement across 802 tracked accounts.
- What is culture posting about this week?
- The names the tracked scene referenced most this week are YouTube, Jordan, Apple, Nike, Drake. YouTube led, referenced by 47 distinct accounts.
- Where is culture happening this week?
- nyc is the most-referenced city in culture's captions this week with 433 mentions, up 28%. Top cities: nyc (433), london (150), la (86), chicago (74).
- Which names are converging in culture right now?
- Netflix (6 accounts), YouTube (16 accounts), Apple (7 accounts) — cases where multiple tracked accounts pointed at the same name within 24 hours.
Trending Words
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Coverage of everything on this chart: Finally Offline articles.