FO Pulse — September 9, 2026 Close
The FO Pulse is Finally Offline's daily culture chart: 802 brands and institutions ranked by total Instagram engagement over the trailing 7 days (7,296 posts, 267,010,526 interactions). The chart closes nightly; this is the September 9, 2026 close. Biggest moves: Marques Brownlee up 365 to #124, Dirty Hit down 354 to #490, Puma Hoops down 227 to #392.
Top 25
| Rank | Name | Category | 7-day engagement | Share | Posts | Move |
|---|---|---|---|---|---|---|
| 1 | 433 | sports | 40,084,239 | 14.9% | 93 | — |
| 2 | FC Barcelona | sports | 29,204,644 | 10.8% | 49 | — |
| 3 | Real Madrid | sports | 19,951,122 | 7.4% | 78 | — |
| 4 | Cristiano Ronaldo | sports | 13,242,293 | 4.9% | 3 | ▲ 1 |
| 5 | Formula 1 | sports | 13,120,916 | 4.9% | 113 | ▼ 1 |
| 6 | UEFA Champions League | sports | 9,461,353 | 3.5% | 72 | — |
| 7 | Arsenal | sports | 6,969,655 | 2.6% | 77 | — |
| 8 | ESPN | sports | 6,414,513 | 2.4% | 89 | ▲ 2 |
| 9 | Scuderia Ferrari | sports | 5,984,894 | 2.2% | 86 | — |
| 10 | House of Highlights | sports | 5,616,743 | 2.1% | 75 | ▲ 1 |
| 11 | Lewis Hamilton | sports | 5,496,158 | 2% | 2 | ▲ 1 |
| 12 | Bleacher Report | sports | 4,499,895 | 1.7% | 75 | ▲ 4 |
| 13 | Inter Miami CF | sports | 4,469,873 | 1.7% | 45 | ▲ 1 |
| 14 | NFL | sports | 4,188,042 | 1.6% | 83 | ▲ 6 |
| 15 | SportsCenter | sports | 4,087,880 | 1.5% | 42 | — |
| 16 | Oracle Red Bull Racing | sports | 3,896,063 | 1.4% | 58 | ▲ 6 |
| 17 | Paris Saint-Germain | sports | 3,789,389 | 1.4% | 60 | ▲ 1 |
| 18 | Drake | music | 3,360,527 | 1.2% | 2 | ▲ 1 |
| 19 | Juventus | sports | 3,103,195 | 1.2% | 58 | ▼ 2 |
| 20 | UFC | sports | 3,049,989 | 1.1% | 70 | ▲ 1 |
| 21 | MLB | sports | 3,010,195 | 1.1% | 115 | ▲ 4 |
| 22 | HIDDEN NY | fashion | 2,917,556 | 1.1% | 21 | ▲ 1 |
| 23 | OneFootball | sports | 2,898,993 | 1.1% | 86 | ▲ 1 |
| 24 | Vogue | culture | 2,806,939 | 1% | 38 | ▲ 2 |
| 25 | Lionel Messi | sports | 2,714,467 | 1% | 1 | ▼ 17 |
Category Leaders
- art: SFMOMA
- film: Criterion Collection
- food: Blank Street
- tech: Apple
- music: Drake
- design: Porsche
- sports: 433
- culture: Vogue
- fashion: HIDDEN NY
What culture is posting about
The names the whole tracked scene pointed at over the trailing 7 days, ranked by how many distinct accounts referenced each. YouTube led, referenced by 48 tracked accounts.
| # | Name | Accounts referencing | Engagement | Trend |
|---|---|---|---|---|
| 1 | YouTube | 48 | 512,243 | steady |
| 2 | Jordan | 29 | 153,895 | steady |
| 3 | Apple | 25 | 327,004 | rising |
| 4 | Nike | 23 | 179,116 | steady |
| 5 | adidas | 22 | 346,434 | steady |
| 6 | Nothing | 16 | 86,787 | steady |
| 7 | Drake | 13 | 235,668 | rising |
| 8 | TikTok | 13 | 62,522 | steady |
| 9 | Netflix | 12 | 186,583 | rising |
| 10 | Spotify | 11 | 1,003,915 | rising |
| 11 | @carlosalcaraz | 11 | 377,417 | new |
| 12 | 11 | 56,261 | steady | |
| 13 | @suprsupreme | 10 | 36,991 | rising |
| 14 | Real Madrid | 9 | 3,067,783 | steady |
| 15 | Arsenal | 9 | 1,639,677 | steady |
Who's moving together
Convergences this week — two or more tracked accounts pointing at the same name within 24 hours, the strongest "something is happening" signal:
- Netflix — 6 accounts, cross-type
- Jayson Tatum — 3 accounts, cross-type
- ESPN — 3 accounts, cross-type
- Apple — 15 accounts, cross-type
- YouTube — 13 accounts, cross-type
- Carlos Alcaraz — 8 accounts, cross-type
Strongest connections detected in captions:
- 433 → Real Madrid · 2,558,572 combined engagement
- 433 → Kylian Mbappé · 2,541,105 combined engagement
- 433 → Lionel Messi · 1,610,413 combined engagement
- 433 → Arsenal · 1,516,949 combined engagement
- Lewis Hamilton → Ferrari · 1,260,748 combined engagement
- 433 → Cristiano Ronaldo · 984,067 combined engagement
- Formula 1 → Ferrari · 803,708 combined engagement
- Formula 1 → Red Bull · 739,119 combined engagement
- FC Barcelona → Spotify · 579,996 combined engagement
- 433 → Juventus · 473,714 combined engagement
Where culture is happening
The cities named most in culture's captions this week:
| City | Mentions (7d) | Change |
|---|---|---|
| nyc | 351 | +5% |
| london | 150 | +12% |
| la | 83 | -14% |
| chicago | 76 | +85% |
| paris | 72 | -4% |
| seoul | 51 | -19% |
| tokyo | 44 | +16% |
| milan | 36 | +50% |
| berlin | 34 | +55% |
| miami | 27 | -13% |
Hottest home scenes by 7-day engagement: london (7,975,124) · nyc (5,615,680) · paris (4,952,833) · miami (4,740,252) · toronto (3,371,430) · milan (2,238,458).
Frequently asked
- Who is leading culture on the FO Pulse for September 9, 2026?
- 433 holds #1 on the FO Pulse for September 9, 2026 with 14.9% share of culture's attention, ranked by 40,084,239 Instagram engagements over the trailing 7 days.
- What are the top culture brands right now?
- The current FO Pulse top five are 1. 433, 2. FC Barcelona, 3. Real Madrid, 4. Cristiano Ronaldo, 5. Formula 1, ranked by 7-day Instagram engagement across 802 tracked accounts.
- What is culture posting about this week?
- The names the tracked scene referenced most this week are YouTube, Jordan, Apple, Nike, adidas. YouTube led, referenced by 48 distinct accounts.
- Where is culture happening this week?
- nyc is the most-referenced city in culture's captions this week with 351 mentions, up 5%. Top cities: nyc (351), london (150), la (83), chicago (76).
- Which names are converging in culture right now?
- Netflix (6 accounts), Jayson Tatum (3 accounts), ESPN (3 accounts) — cases where multiple tracked accounts pointed at the same name within 24 hours.
Trending Words
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Coverage of everything on this chart: Finally Offline articles.