FO Pulse — September 13, 2026 Close
The FO Pulse is Finally Offline's daily culture chart: 802 brands and institutions ranked by total Instagram engagement over the trailing 7 days (7,871 posts, 290,148,120 interactions). The chart closes nightly; this is the September 13, 2026 close. Biggest moves: ADER error down 219 to #424, Lil Yachty down 191 to #290, Sweetgreen up 182 to #166.
Top 25
| Rank | Name | Category | 7-day engagement | Share | Posts | Move |
|---|---|---|---|---|---|---|
| 1 | 433 | sports | 39,350,889 | 13.5% | 102 | — |
| 2 | FC Barcelona | sports | 32,931,464 | 11.3% | 55 | — |
| 3 | Real Madrid | sports | 16,291,693 | 5.6% | 85 | — |
| 4 | Cristiano Ronaldo | sports | 14,214,397 | 4.9% | 4 | — |
| 5 | UEFA Champions League | sports | 11,366,979 | 3.9% | 95 | ▲ 1 |
| 6 | Formula 1 | sports | 9,898,705 | 3.4% | 117 | ▼ 1 |
| 7 | Apple | tech | 9,448,109 | 3.2% | 4 | — |
| 8 | ESPN | sports | 7,790,765 | 2.7% | 91 | — |
| 9 | Jude Bellingham | sports | 6,967,496 | 2.4% | 3 | ▲ 7 |
| 10 | Arsenal | sports | 6,117,331 | 2.1% | 75 | ▼ 1 |
| 11 | House of Highlights | sports | 6,084,856 | 2.1% | 84 | ▼ 1 |
| 12 | SportsCenter | sports | 5,342,936 | 1.8% | 46 | ▲ 2 |
| 13 | NFL | sports | 4,815,837 | 1.6% | 116 | ▼ 1 |
| 14 | Bleacher Report | sports | 4,466,392 | 1.5% | 76 | ▼ 1 |
| 15 | UFC | sports | 4,397,857 | 1.5% | 82 | ▲ 5 |
| 16 | Paris Saint-Germain | sports | 4,370,841 | 1.5% | 68 | ▲ 2 |
| 17 | Scuderia Ferrari | sports | 4,355,231 | 1.5% | 84 | ▼ 6 |
| 18 | Vogue | culture | 4,216,298 | 1.4% | 68 | ▲ 1 |
| 19 | OneFootball | sports | 4,027,605 | 1.4% | 90 | ▼ 2 |
| 20 | Oracle Red Bull Racing | sports | 3,977,955 | 1.4% | 59 | ▼ 5 |
| 21 | Neymar Jr | sports | 3,588,815 | 1.2% | 2 | ▲ 7 |
| 22 | MLB | sports | 3,382,037 | 1.2% | 110 | ▼ 1 |
| 23 | Inter Miami CF | sports | 3,158,966 | 1.1% | 49 | ▲ 6 |
| 24 | Kylian Mbappé | sports | 3,122,388 | 1.1% | 1 | ▼ 2 |
| 25 | Netflix | culture | 3,115,360 | 1.1% | 52 | — |
Category Leaders
- art: designboom
- film: Criterion Collection
- food: Sweetgreen
- tech: Apple
- music: Drake
- design: Porsche
- sports: 433
- culture: Vogue
- fashion: Dior
What culture is posting about
The names the whole tracked scene pointed at over the trailing 7 days, ranked by how many distinct accounts referenced each. YouTube led, referenced by 55 tracked accounts.
| # | Name | Accounts referencing | Engagement | Trend |
|---|---|---|---|---|
| 1 | YouTube | 55 | 636,349 | steady |
| 2 | Apple | 31 | 1,055,566 | steady |
| 3 | Jordan | 26 | 143,198 | rising |
| 4 | Nike | 23 | 127,128 | steady |
| 5 | Nothing | 18 | 129,357 | steady |
| 6 | Netflix | 16 | 335,752 | steady |
| 7 | Drake | 15 | 248,904 | steady |
| 8 | adidas | 13 | 1,061,724 | rising |
| 9 | Vans | 12 | 42,086 | steady |
| 10 | Spotify | 11 | 422,023 | steady |
| 11 | @suprsupreme | 11 | 70,325 | steady |
| 12 | TikTok | 11 | 24,316 | cooling |
| 13 | Ralph Lauren | 11 | 20,323 | steady |
| 14 | @carlosalcaraz | 10 | 221,385 | cooling |
| 15 | Supreme | 10 | 36,276 | steady |
Who's moving together
Convergences this week — two or more tracked accounts pointing at the same name within 24 hours, the strongest "something is happening" signal:
- YouTube — 7 accounts, cross-type
- Nothing — 4 accounts, cross-type
- Josh Allen — 4 accounts, cross-type
- Nike — 3 accounts, cross-type
- TikTok — 3 accounts, cross-type
- Apple — 3 accounts, cross-type
Strongest connections detected in captions:
- 433 → Real Madrid · 2,457,876 combined engagement
- 433 → Kylian Mbappé · 2,085,429 combined engagement
- 433 → Lionel Messi · 1,252,290 combined engagement
- Jude Bellingham → Mucho · 1,071,871 combined engagement
- Jude Bellingham → adidas · 1,022,710 combined engagement
- Formula 1 → Red Bull · 739,119 combined engagement
- Vogue → Apple · 714,062 combined engagement
- 433 → Cristiano Ronaldo · 526,256 combined engagement
- OneFootball → Lionel Messi · 431,003 combined engagement
- Dazed → Spotify · 399,950 combined engagement
Where culture is happening
The cities named most in culture's captions this week:
| City | Mentions (7d) | Change |
|---|---|---|
| nyc | 556 | +72% |
| london | 157 | +1% |
| la | 85 | -19% |
| paris | 71 | -13% |
| chicago | 49 | -29% |
| tokyo | 39 | +5% |
| miami | 34 | +26% |
| berlin | 32 | -6% |
| milan | 29 | -19% |
| seoul | 24 | -71% |
Hottest home scenes by 7-day engagement: london (8,058,292) · paris (6,578,087) · nyc (4,037,912) · miami (3,537,901) · milan (2,574,215) · toronto (2,443,979).
Frequently asked
- Who is leading culture on the FO Pulse for September 13, 2026?
- 433 holds #1 on the FO Pulse for September 13, 2026 with 13.5% share of culture's attention, ranked by 39,350,889 Instagram engagements over the trailing 7 days.
- What are the top culture brands right now?
- The current FO Pulse top five are 1. 433, 2. FC Barcelona, 3. Real Madrid, 4. Cristiano Ronaldo, 5. UEFA Champions League, ranked by 7-day Instagram engagement across 802 tracked accounts.
- What is culture posting about this week?
- The names the tracked scene referenced most this week are YouTube, Apple, Jordan, Nike, Nothing. YouTube led, referenced by 55 distinct accounts.
- Where is culture happening this week?
- nyc is the most-referenced city in culture's captions this week with 556 mentions, up 72%. Top cities: nyc (556), london (157), la (85), paris (71).
- Which names are converging in culture right now?
- YouTube (7 accounts), Nothing (4 accounts), Josh Allen (4 accounts) — cases where multiple tracked accounts pointed at the same name within 24 hours.
Trending Words
september, read, york, show, collection, season, music, while, fashion, down, video, together, people, album, story
Coverage of everything on this chart: Finally Offline articles.