FO Pulse — September 6, 2026 Close
The FO Pulse is Finally Offline's daily culture chart: 802 brands and institutions ranked by total Instagram engagement over the trailing 7 days (7,407 posts, 314,986,264 interactions). The chart closes nightly; this is the September 6, 2026 close. Biggest moves: Guggenheim down 169 to #435, SpaceX down 108 to #191, Mookie Betts up 104 to #197.
Top 25
| Rank | Name | Category | 7-day engagement | Share | Posts | Move |
|---|---|---|---|---|---|---|
| 1 | 433 | sports | 45,999,721 | 14.4% | 97 | — |
| 2 | Lionel Messi | sports | 44,377,838 | 13.9% | 4 | — |
| 3 | FC Barcelona | sports | 37,655,196 | 11.8% | 54 | — |
| 4 | Real Madrid | sports | 17,474,287 | 5.5% | 54 | — |
| 5 | Cristiano Ronaldo | sports | 12,588,027 | 3.9% | 2 | — |
| 6 | Formula 1 | sports | 12,570,862 | 3.9% | 95 | — |
| 7 | UEFA Champions League | sports | 8,217,199 | 2.6% | 52 | — |
| 8 | Lewis Hamilton | sports | 7,196,099 | 2.3% | 3 | — |
| 9 | Scuderia Ferrari | sports | 6,817,892 | 2.1% | 91 | ▲ 1 |
| 10 | Arsenal | sports | 6,418,646 | 2% | 68 | ▲ 1 |
| 11 | House of Highlights | sports | 5,797,499 | 1.8% | 76 | ▼ 2 |
| 12 | SportsCenter | sports | 4,931,442 | 1.5% | 58 | ▲ 4 |
| 13 | Paris Saint-Germain | sports | 4,879,930 | 1.5% | 50 | ▼ 1 |
| 14 | Bleacher Report | sports | 4,839,230 | 1.5% | 87 | ▼ 1 |
| 15 | ESPN | sports | 4,607,274 | 1.4% | 75 | ▼ 1 |
| 16 | Inter Miami CF | sports | 4,505,763 | 1.4% | 40 | ▲ 3 |
| 17 | Vinícius Júnior | sports | 4,431,470 | 1.4% | 1 | — |
| 18 | Juventus | sports | 4,072,839 | 1.3% | 67 | ▲ 2 |
| 19 | MrBeast | tech | 2,818,158 | 0.9% | 7 | ▼ 4 |
| 20 | OneFootball | sports | 2,791,541 | 0.9% | 87 | ▲ 5 |
| 21 | NFL | sports | 2,791,348 | 0.9% | 76 | ▲ 1 |
| 22 | UFC | sports | 2,732,209 | 0.9% | 71 | ▲ 5 |
| 23 | HIDDEN NY | fashion | 2,660,695 | 0.8% | 23 | ▲ 5 |
| 24 | MLB | sports | 2,555,771 | 0.8% | 106 | — |
| 25 | Vogue | culture | 2,493,454 | 0.8% | 37 | ▲ 1 |
Category Leaders
- art: SFMOMA
- film: Criterion Collection
- food: Blank Street
- tech: MrBeast
- music: Drake
- design: Porsche
- sports: 433
- culture: Vogue
- fashion: HIDDEN NY
What culture is posting about
The names the whole tracked scene pointed at over the trailing 7 days, ranked by how many distinct accounts referenced each. YouTube led, referenced by 49 tracked accounts.
| # | Name | Accounts referencing | Engagement | Trend |
|---|---|---|---|---|
| 1 | YouTube | 49 | 518,747 | steady |
| 2 | Jordan | 27 | 140,705 | steady |
| 3 | adidas | 25 | 355,689 | steady |
| 4 | Nike | 23 | 212,008 | steady |
| 5 | Apple | 20 | 202,808 | steady |
| 6 | Nothing | 17 | 239,995 | steady |
| 7 | TikTok | 17 | 89,420 | steady |
| 8 | @suprsupreme | 13 | 66,130 | steady |
| 9 | Lionel Messi | 12 | 2,919,259 | steady |
| 10 | Dior | 12 | 107,859 | steady |
| 11 | 12 | 84,508 | steady | |
| 12 | Vogue | 12 | 36,226 | steady |
| 13 | Supreme | 12 | 8,416 | steady |
| 14 | Arsenal | 11 | 2,192,678 | rising |
| 15 | Spotify | 11 | 1,219,961 | steady |
Who's moving together
Convergences this week — two or more tracked accounts pointing at the same name within 24 hours, the strongest "something is happening" signal:
- YouTube — 5 accounts, cross-type
- Nike — 5 accounts, cross-type
- Variety — 3 accounts, cross-type
- Arsenal — 3 accounts, cross-type
- TikTok — 3 accounts, cross-type
- Netflix — 2 accounts, cross-type
Strongest connections detected in captions:
- 433 → Real Madrid · 3,536,290 combined engagement
- 433 → Kylian Mbappé · 2,339,243 combined engagement
- 433 → Lionel Messi · 2,162,326 combined engagement
- 433 → Arsenal · 2,085,945 combined engagement
- 433 → Cristiano Ronaldo · 1,559,856 combined engagement
- Formula 1 → Ferrari · 1,329,175 combined engagement
- Lewis Hamilton → Ferrari · 1,260,748 combined engagement
- FC Barcelona → Spotify · 651,767 combined engagement
- Formula 1 → Red Bull · 583,212 combined engagement
- 433 → Juventus · 560,955 combined engagement
Where culture is happening
The cities named most in culture's captions this week:
| City | Mentions (7d) | Change |
|---|---|---|
| nyc | 320 | -1% |
| london | 154 | +19% |
| la | 103 | +43% |
| seoul | 83 | +159% |
| paris | 82 | +26% |
| chicago | 69 | +57% |
| tokyo | 36 | +13% |
| milan | 36 | +57% |
| berlin | 34 | +183% |
| miami | 27 | -36% |
Hottest home scenes by 7-day engagement: london (7,370,425) · paris (5,273,191) · nyc (5,097,860) · miami (4,671,792) · la (3,431,230) · milan (3,190,947).
Frequently asked
- Who is leading culture on the FO Pulse for September 6, 2026?
- 433 holds #1 on the FO Pulse for September 6, 2026 with 14.4% share of culture's attention, ranked by 45,999,721 Instagram engagements over the trailing 7 days.
- What are the top culture brands right now?
- The current FO Pulse top five are 1. 433, 2. Lionel Messi, 3. FC Barcelona, 4. Real Madrid, 5. Cristiano Ronaldo, ranked by 7-day Instagram engagement across 802 tracked accounts.
- What is culture posting about this week?
- The names the tracked scene referenced most this week are YouTube, Jordan, adidas, Nike, Apple. YouTube led, referenced by 49 distinct accounts.
- Where is culture happening this week?
- nyc is the most-referenced city in culture's captions this week with 320 mentions. Top cities: nyc (320), london (154), la (103), seoul (83).
- Which names are converging in culture right now?
- YouTube (5 accounts), Nike (5 accounts), Variety (3 accounts) — cases where multiple tracked accounts pointed at the same name within 24 hours.
Trending Words
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Coverage of everything on this chart: Finally Offline articles.