FO Pulse — September 5, 2026 Close
The FO Pulse is Finally Offline's daily culture chart: 803 brands and institutions ranked by total Instagram engagement over the trailing 7 days (7,474 posts, 316,017,058 interactions). The chart closes nightly; this is the September 5, 2026 close. Biggest moves: Top Dawg Entertainment down 126 to #511, Nike Football down 120 to #202, danielleguizio down 120 to #504.
Top 25
| Rank | Name | Category | 7-day engagement | Share | Posts | Move |
|---|---|---|---|---|---|---|
| 1 | 433 | sports | 47,443,463 | 14.8% | 94 | ▲ 1 |
| 2 | Lionel Messi | sports | 44,107,686 | 13.8% | 4 | ▼ 1 |
| 3 | FC Barcelona | sports | 33,995,592 | 10.6% | 47 | — |
| 4 | Real Madrid | sports | 18,334,167 | 5.7% | 61 | — |
| 5 | Cristiano Ronaldo | sports | 12,065,010 | 3.8% | 2 | — |
| 6 | Formula 1 | sports | 10,257,322 | 3.2% | 78 | — |
| 7 | UEFA Champions League | sports | 7,559,518 | 2.4% | 51 | — |
| 8 | Lewis Hamilton | sports | 6,849,985 | 2.1% | 3 | — |
| 9 | House of Highlights | sports | 6,596,724 | 2.1% | 79 | — |
| 10 | Scuderia Ferrari | sports | 5,616,274 | 1.8% | 79 | — |
| 11 | Arsenal | sports | 5,565,842 | 1.7% | 62 | ▲ 1 |
| 12 | Paris Saint-Germain | sports | 5,076,288 | 1.6% | 51 | ▲ 1 |
| 13 | Bleacher Report | sports | 4,813,707 | 1.5% | 87 | ▲ 1 |
| 14 | ESPN | sports | 4,541,388 | 1.4% | 70 | ▲ 8 |
| 15 | MrBeast | tech | 4,421,424 | 1.4% | 8 | ▲ 1 |
| 16 | SportsCenter | sports | 4,309,985 | 1.3% | 54 | ▲ 5 |
| 17 | Vinícius Júnior | sports | 4,282,332 | 1.3% | 1 | ▲ 1 |
| 18 | Jude Bellingham | sports | 4,069,126 | 1.3% | 1 | ▲ 1 |
| 19 | Inter Miami CF | sports | 3,985,424 | 1.2% | 38 | ▼ 8 |
| 20 | Juventus | sports | 3,893,783 | 1.2% | 62 | ▼ 3 |
| 21 | Mercedes-AMG PETRONAS F1 | sports | 3,580,531 | 1.1% | 53 | ▲ 3 |
| 22 | NFL | sports | 3,244,980 | 1% | 77 | ▼ 2 |
| 23 | LeBron James | sports | 3,069,276 | 1% | 5 | — |
| 24 | MLB | sports | 2,603,459 | 0.8% | 110 | ▲ 1 |
| 25 | OneFootball | sports | 2,525,530 | 0.8% | 89 | ▲ 1 |
Category Leaders
- art: SFMOMA
- film: Criterion Collection
- food: Blank Street
- tech: MrBeast
- music: Drake
- design: Porsche
- sports: 433
- culture: Vogue
- fashion: HIDDEN NY
What culture is posting about
The names the whole tracked scene pointed at over the trailing 7 days, ranked by how many distinct accounts referenced each. YouTube led, referenced by 51 tracked accounts.
| # | Name | Accounts referencing | Engagement | Trend |
|---|---|---|---|---|
| 1 | YouTube | 51 | 549,588 | steady |
| 2 | Jordan | 26 | 142,162 | steady |
| 3 | adidas | 25 | 398,654 | steady |
| 4 | Nike | 23 | 198,940 | steady |
| 5 | Apple | 21 | 198,736 | steady |
| 6 | Nothing | 17 | 214,507 | cooling |
| 7 | TikTok | 16 | 74,463 | steady |
| 8 | 13 | 88,574 | steady | |
| 9 | @suprsupreme | 13 | 66,130 | steady |
| 10 | Lionel Messi | 12 | 2,715,118 | steady |
| 11 | Spotify | 12 | 1,604,703 | steady |
| 12 | WNBA | 12 | 79,277 | steady |
| 13 | Supreme | 12 | 8,416 | steady |
| 14 | Dior | 11 | 106,942 | rising |
| 15 | Netflix | 11 | 95,775 | steady |
Who's moving together
Convergences this week — two or more tracked accounts pointing at the same name within 24 hours, the strongest "something is happening" signal:
- Jordan — 8 accounts, cross-type
- YouTube — 5 accounts, cross-type
- Spotify — 4 accounts, cross-type
- Real Madrid — 3 accounts, cross-type
- Dior — 3 accounts, cross-type
- Nike — 3 accounts, cross-type
Strongest connections detected in captions:
- 433 → Real Madrid · 4,436,776 combined engagement
- 433 → Kylian Mbappé · 2,339,243 combined engagement
- 433 → Lionel Messi · 1,958,677 combined engagement
- 433 → Arsenal · 1,652,466 combined engagement
- 433 → Cristiano Ronaldo · 1,356,207 combined engagement
- Formula 1 → Ferrari · 1,329,175 combined engagement
- Lewis Hamilton → Ferrari · 1,260,748 combined engagement
- FC Barcelona → Spotify · 1,032,715 combined engagement
- 433 → Manchester United · 1,007,726 combined engagement
- 433 → Jude Bellingham · 897,616 combined engagement
Where culture is happening
The cities named most in culture's captions this week:
| City | Mentions (7d) | Change |
|---|---|---|
| nyc | 321 | +5% |
| london | 152 | +17% |
| la | 95 | +36% |
| paris | 83 | +41% |
| seoul | 81 | +170% |
| chicago | 64 | +25% |
| tokyo | 40 | +25% |
| miami | 33 | -8% |
| milan | 33 | +32% |
| berlin | 32 | +167% |
Hottest home scenes by 7-day engagement: london (6,872,974) · paris (5,599,668) · nyc (4,379,389) · miami (4,145,065) · la (3,929,376) · milan (3,289,190).
Frequently asked
- Who is leading culture on the FO Pulse for September 5, 2026?
- 433 holds #1 on the FO Pulse for September 5, 2026 with 14.8% share of culture's attention, ranked by 47,443,463 Instagram engagements over the trailing 7 days.
- What are the top culture brands right now?
- The current FO Pulse top five are 1. 433, 2. Lionel Messi, 3. FC Barcelona, 4. Real Madrid, 5. Cristiano Ronaldo, ranked by 7-day Instagram engagement across 803 tracked accounts.
- What is culture posting about this week?
- The names the tracked scene referenced most this week are YouTube, Jordan, adidas, Nike, Apple. YouTube led, referenced by 51 distinct accounts.
- Where is culture happening this week?
- nyc is the most-referenced city in culture's captions this week with 321 mentions, up 5%. Top cities: nyc (321), london (152), la (95), paris (83).
- Which names are converging in culture right now?
- Jordan (8 accounts), YouTube (5 accounts), Spotify (4 accounts) — cases where multiple tracked accounts pointed at the same name within 24 hours.
Trending Words
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Coverage of everything on this chart: Finally Offline articles.