FO Pulse — September 7, 2026 Close
The FO Pulse is Finally Offline's daily culture chart: 802 brands and institutions ranked by total Instagram engagement over the trailing 7 days (7,121 posts, 261,389,055 interactions). The chart closes nightly; this is the September 7, 2026 close. Biggest moves: Ralph Lauren down 210 to #396, Hello Apple down 167 to #243, Patrick Mahomes down 164 to #274.
Top 25
| Rank | Name | Category | 7-day engagement | Share | Posts | Move |
|---|---|---|---|---|---|---|
| 1 | 433 | sports | 42,452,814 | 16.1% | 89 | — |
| 2 | FC Barcelona | sports | 32,557,819 | 12.3% | 48 | ▲ 1 |
| 3 | Real Madrid | sports | 18,139,890 | 6.9% | 60 | ▲ 1 |
| 4 | Formula 1 | sports | 13,145,232 | 5% | 104 | ▲ 2 |
| 5 | UEFA Champions League | sports | 8,488,183 | 3.2% | 57 | ▲ 2 |
| 6 | Cristiano Ronaldo | sports | 6,936,246 | 2.6% | 1 | ▼ 1 |
| 7 | Arsenal | sports | 6,658,456 | 2.5% | 69 | ▲ 3 |
| 8 | Scuderia Ferrari | sports | 6,589,691 | 2.5% | 89 | ▲ 1 |
| 9 | Lionel Messi | sports | 5,993,172 | 2.3% | 2 | ▼ 7 |
| 10 | House of Highlights | sports | 5,709,484 | 2.2% | 74 | ▲ 1 |
| 11 | Lewis Hamilton | sports | 5,518,254 | 2.1% | 3 | ▼ 3 |
| 12 | ESPN | sports | 5,052,945 | 1.9% | 78 | ▲ 3 |
| 13 | Bleacher Report | sports | 4,736,795 | 1.8% | 81 | ▲ 1 |
| 14 | Vinícius Júnior | sports | 4,562,655 | 1.7% | 1 | ▲ 3 |
| 15 | SportsCenter | sports | 4,397,577 | 1.7% | 52 | ▼ 3 |
| 16 | Juventus | sports | 4,157,457 | 1.6% | 64 | ▲ 2 |
| 17 | Inter Miami CF | sports | 4,141,447 | 1.6% | 41 | ▼ 1 |
| 18 | Paris Saint-Germain | sports | 4,138,978 | 1.6% | 48 | ▼ 5 |
| 19 | Drake | music | 3,165,652 | 1.2% | 2 | ▲ 9 |
| 20 | NFL | sports | 2,851,674 | 1.1% | 70 | ▲ 1 |
| 21 | HIDDEN NY | fashion | 2,848,457 | 1.1% | 21 | ▲ 2 |
| 22 | MLB | sports | 2,789,185 | 1.1% | 107 | ▲ 2 |
| 23 | UFC | sports | 2,783,512 | 1.1% | 71 | ▼ 1 |
| 24 | Oracle Red Bull Racing | sports | 2,688,270 | 1% | 60 | ▲ 3 |
| 25 | OneFootball | sports | 2,649,946 | 1% | 81 | ▼ 5 |
Category Leaders
- art: SFMOMA
- film: Criterion Collection
- food: Blank Street
- tech: MrBeast
- music: Drake
- design: Porsche
- sports: 433
- culture: Vogue
- fashion: HIDDEN NY
What culture is posting about
The names the whole tracked scene pointed at over the trailing 7 days, ranked by how many distinct accounts referenced each. YouTube led, referenced by 48 tracked accounts.
| # | Name | Accounts referencing | Engagement | Trend |
|---|---|---|---|---|
| 1 | YouTube | 48 | 540,918 | steady |
| 2 | adidas | 25 | 358,627 | steady |
| 3 | Jordan | 24 | 130,904 | steady |
| 4 | Nike | 21 | 172,070 | steady |
| 5 | Apple | 19 | 141,164 | cooling |
| 6 | Nothing | 16 | 117,166 | cooling |
| 7 | TikTok | 16 | 80,290 | steady |
| 8 | @suprsupreme | 13 | 47,301 | cooling |
| 9 | Supreme | 12 | 6,049 | cooling |
| 10 | Arsenal | 11 | 1,809,937 | steady |
| 11 | Netflix | 11 | 103,406 | steady |
| 12 | 11 | 77,510 | steady | |
| 13 | Spotify | 10 | 1,142,989 | steady |
| 14 | Drake | 9 | 104,781 | steady |
| 15 | Dior | 9 | 86,401 | steady |
Who's moving together
Convergences this week — two or more tracked accounts pointing at the same name within 24 hours, the strongest "something is happening" signal:
- YouTube — 12 accounts, cross-type
- adidas — 7 accounts, cross-type
- Arsenal — 5 accounts, cross-type
- Nike — 5 accounts, cross-type
- Jordan — 3 accounts, cross-type
- Drake — 3 accounts, cross-type
Strongest connections detected in captions:
- 433 → Real Madrid · 3,536,290 combined engagement
- 433 → Kylian Mbappé · 2,339,243 combined engagement
- 433 → Lionel Messi · 1,853,153 combined engagement
- 433 → Arsenal · 1,646,577 combined engagement
- 433 → Cristiano Ronaldo · 1,559,856 combined engagement
- Formula 1 → Ferrari · 1,329,175 combined engagement
- Lewis Hamilton → Ferrari · 1,260,748 combined engagement
- Formula 1 → Red Bull · 847,462 combined engagement
- FC Barcelona → Spotify · 579,996 combined engagement
- 433 → Spotify · 545,342 combined engagement
Where culture is happening
The cities named most in culture's captions this week:
| City | Mentions (7d) | Change |
|---|---|---|
| nyc | 298 | -14% |
| london | 152 | +21% |
| la | 96 | +19% |
| paris | 77 | +10% |
| seoul | 76 | +100% |
| chicago | 66 | +53% |
| berlin | 39 | +200% |
| tokyo | 36 | +6% |
| milan | 36 | +57% |
| miami | 29 | -33% |
Hottest home scenes by 7-day engagement: london (7,799,855) · nyc (5,606,596) · paris (4,627,268) · miami (4,331,672) · la (3,393,360) · toronto (3,205,439).
Frequently asked
- Who is leading culture on the FO Pulse for September 7, 2026?
- 433 holds #1 on the FO Pulse for September 7, 2026 with 16.1% share of culture's attention, ranked by 42,452,814 Instagram engagements over the trailing 7 days.
- What are the top culture brands right now?
- The current FO Pulse top five are 1. 433, 2. FC Barcelona, 3. Real Madrid, 4. Formula 1, 5. UEFA Champions League, ranked by 7-day Instagram engagement across 802 tracked accounts.
- What is culture posting about this week?
- The names the tracked scene referenced most this week are YouTube, adidas, Jordan, Nike, Apple. YouTube led, referenced by 48 distinct accounts.
- Where is culture happening this week?
- nyc is the most-referenced city in culture's captions this week with 298 mentions. Top cities: nyc (298), london (152), la (96), paris (77).
- Which names are converging in culture right now?
- YouTube (12 accounts), adidas (7 accounts), Arsenal (5 accounts) — cases where multiple tracked accounts pointed at the same name within 24 hours.
Trending Words
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Coverage of everything on this chart: Finally Offline articles.