FO Pulse — August 13, 2026 Close
The FO Pulse is Finally Offline's daily culture chart: 745 brands and institutions ranked by total Instagram engagement over the trailing 7 days (6,668 posts, 155,170,536 interactions). The chart closes nightly; this is the August 13, 2026 close. Biggest moves: Puma Hoops down 265 to #375, Marine Serre up 238 to #267, KORG down 184 to #496.
Top 25
| Rank | Name | Category | 7-day engagement | Share | Posts | Move |
|---|---|---|---|---|---|---|
| 1 | 433 | sports | 29,425,684 | 18.7% | 93 | — |
| 2 | Real Madrid | sports | 19,238,065 | 12.2% | 95 | — |
| 3 | Lionel Messi | sports | 18,381,327 | 11.7% | 2 | — |
| 4 | Cristiano Ronaldo | sports | 14,030,903 | 8.9% | 2 | — |
| 5 | FC Barcelona | sports | 9,491,493 | 6% | 50 | — |
| 6 | Bleacher Report | sports | 5,736,877 | 3.6% | 93 | — |
| 7 | Arsenal | sports | 4,959,917 | 3.1% | 85 | ▲ 1 |
| 8 | Formula 1 | sports | 4,905,745 | 3.1% | 53 | ▼ 1 |
| 9 | Paris Saint-Germain | sports | 4,458,727 | 2.8% | 82 | — |
| 10 | House of Highlights | sports | 3,009,653 | 1.9% | 86 | — |
| 11 | UFC | sports | 2,790,084 | 1.8% | 82 | — |
| 12 | UEFA Champions League | sports | 2,474,811 | 1.6% | 61 | — |
| 13 | MLB | sports | 2,223,513 | 1.4% | 114 | — |
| 14 | ESPN | sports | 2,099,380 | 1.3% | 50 | ▲ 1 |
| 15 | Drake | music | 1,847,195 | 1.2% | 4 | ▲ 2 |
| 16 | Juventus | sports | 1,814,490 | 1.2% | 81 | ▲ 2 |
| 17 | NFL | sports | 1,599,221 | 1% | 81 | ▼ 3 |
| 18 | Lewis Hamilton | sports | 1,585,909 | 1% | 2 | ▲ 1 |
| 19 | NBA | sports | 1,442,674 | 0.9% | 66 | ▲ 1 |
| 20 | OneFootball | sports | 1,411,965 | 0.9% | 78 | ▲ 1 |
| 21 | SportsCenter | sports | 1,373,004 | 0.9% | 48 | ▼ 5 |
| 22 | Jude Bellingham | sports | 1,184,930 | 0.8% | 1 | ▲ 1 |
| 23 | Inter Miami CF | sports | 1,106,711 | 0.7% | 27 | ▼ 1 |
| 24 | Netflix | culture | 1,081,465 | 0.7% | 57 | — |
| 25 | WorldStar Hip Hop | music | 968,879 | 0.6% | 105 | — |
Category Leaders
- art: designboom
- tech: Mark Zuckerberg
- music: Drake
- design: MUJI
- sports: 433
- culture: Netflix
- fashion: HIDDEN NY
What culture is posting about
The names the whole tracked scene pointed at over the trailing 7 days, ranked by how many distinct accounts referenced each. YouTube led, referenced by 53 tracked accounts.
| # | Name | Accounts referencing | Engagement | Trend |
|---|---|---|---|---|
| 1 | YouTube | 53 | 961,708 | steady |
| 2 | Jordan | 24 | 266,538 | rising |
| 3 | Nike | 21 | 181,685 | steady |
| 4 | adidas | 20 | 342,122 | steady |
| 5 | TikTok | 18 | 129,074 | rising |
| 6 | Nothing | 16 | 60,340 | steady |
| 7 | Drake | 14 | 276,939 | steady |
| 8 | Apple | 14 | 103,063 | steady |
| 9 | Netflix | 13 | 119,013 | rising |
| 10 | ESPN | 12 | 302,593 | steady |
| 11 | 12 | 299,155 | steady | |
| 12 | WNBA | 12 | 225,904 | steady |
| 13 | Spotify | 11 | 337,875 | steady |
| 14 | Tate | 11 | 30,648 | steady |
| 15 | Marvel | 9 | 88,044 | rising |
Who's moving together
Convergences this week — two or more tracked accounts pointing at the same name within 24 hours, the strongest "something is happening" signal:
- YouTube — 14 accounts, cross-type
- Netflix — 6 accounts, cross-type
- Nike — 9 accounts, cross-type
- Jordan — 8 accounts, cross-type
- Apple — 8 accounts, cross-type
- adidas — 6 accounts, cross-type
Strongest connections detected in captions:
- 433 → Real Madrid · 3,862,984 combined engagement
- 433 → Lionel Messi · 2,692,370 combined engagement
- 433 → Cristiano Ronaldo · 2,119,929 combined engagement
- 433 → Jude Bellingham · 766,819 combined engagement
- 433 → Arsenal · 649,577 combined engagement
- 433 → Juventus · 628,122 combined engagement
- 433 → Kylian Mbappé · 623,799 combined engagement
- Formula 1 → YouTube · 463,509 combined engagement
- FC Barcelona → Spotify · 315,291 combined engagement
- OneFootball → Lionel Messi · 297,512 combined engagement
Where culture is happening
The cities named most in culture's captions this week:
| City | Mentions (7d) | Change |
|---|---|---|
| nyc | 285 | -8% |
| london | 111 | -7% |
| la | 96 | +28% |
| paris | 52 | -5% |
| chicago | 43 | -19% |
| miami | 29 | +26% |
| berlin | 29 | +45% |
| copenhagen | 26 | -24% |
| milan | 26 | +18% |
| atlanta | 21 | -16% |
Hottest home scenes by 7-day engagement: london (5,419,120) · paris (4,546,382) · toronto (2,260,175) · miami (1,112,993) · nyc (794,013) · milan (718,897).
Frequently asked
- Who is leading culture on the FO Pulse for August 13, 2026?
- 433 holds #1 on the FO Pulse for August 13, 2026 with 18.7% share of culture's attention, ranked by 29,425,684 Instagram engagements over the trailing 7 days.
- What are the top culture brands right now?
- The current FO Pulse top five are 1. 433, 2. Real Madrid, 3. Lionel Messi, 4. Cristiano Ronaldo, 5. FC Barcelona, ranked by 7-day Instagram engagement across 745 tracked accounts.
- What is culture posting about this week?
- The names the tracked scene referenced most this week are YouTube, Jordan, Nike, adidas, TikTok. YouTube led, referenced by 53 distinct accounts.
- Where is culture happening this week?
- nyc is the most-referenced city in culture's captions this week with 285 mentions. Top cities: nyc (285), london (111), la (96), paris (52).
- Which names are converging in culture right now?
- YouTube (14 accounts), Netflix (6 accounts), Nike (9 accounts) — cases where multiple tracked accounts pointed at the same name within 24 hours.
Trending Words
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Coverage of everything on this chart: Finally Offline articles.