FO Pulse — August 12, 2026 Close
The FO Pulse is Finally Offline's daily culture chart: 745 brands and institutions ranked by total Instagram engagement over the trailing 7 days (6,743 posts, 156,447,267 interactions). The chart closes nightly; this is the August 12, 2026 close. Biggest moves: Google up 275 to #124, Nike Basketball down 152 to #321, Interscope Records up 146 to #174.
Top 25
| Rank | Name | Category | 7-day engagement | Share | Posts | Move |
|---|---|---|---|---|---|---|
| 1 | 433 | sports | 29,020,933 | 18.3% | 86 | — |
| 2 | Real Madrid | sports | 23,341,130 | 14.7% | 90 | — |
| 3 | Lionel Messi | sports | 18,381,327 | 11.6% | 2 | ▲ 16 |
| 4 | Cristiano Ronaldo | sports | 12,921,849 | 8.1% | 1 | ▼ 1 |
| 5 | FC Barcelona | sports | 9,605,388 | 6% | 48 | ▼ 1 |
| 6 | Bleacher Report | sports | 5,646,363 | 3.6% | 96 | ▲ 1 |
| 7 | Formula 1 | sports | 5,078,951 | 3.2% | 52 | ▼ 2 |
| 8 | Arsenal | sports | 4,775,455 | 3% | 80 | ▼ 2 |
| 9 | Paris Saint-Germain | sports | 3,695,608 | 2.3% | 71 | — |
| 10 | House of Highlights | sports | 2,929,062 | 1.8% | 90 | — |
| 11 | UFC | sports | 2,382,470 | 1.5% | 79 | ▼ 3 |
| 12 | UEFA Champions League | sports | 2,296,571 | 1.4% | 58 | ▲ 3 |
| 13 | MLB | sports | 2,251,413 | 1.4% | 113 | ▼ 1 |
| 14 | NFL | sports | 2,018,132 | 1.3% | 102 | ▼ 1 |
| 15 | ESPN | sports | 1,965,511 | 1.2% | 44 | ▲ 3 |
| 16 | SportsCenter | sports | 1,891,906 | 1.2% | 60 | — |
| 17 | Drake | music | 1,847,195 | 1.2% | 4 | — |
| 18 | Juventus | sports | 1,842,127 | 1.2% | 85 | ▼ 4 |
| 19 | Lewis Hamilton | sports | 1,585,909 | 1% | 2 | ▲ 5 |
| 20 | NBA | sports | 1,411,156 | 0.9% | 63 | — |
| 21 | OneFootball | sports | 1,309,807 | 0.8% | 73 | ▲ 2 |
| 22 | Inter Miami CF | sports | 1,243,095 | 0.8% | 33 | ▼ 11 |
| 23 | Jude Bellingham | sports | 1,184,930 | 0.7% | 1 | NEW |
| 24 | Netflix | culture | 941,108 | 0.6% | 50 | ▲ 1 |
| 25 | WorldStar Hip Hop | music | 927,259 | 0.6% | 99 | ▲ 2 |
Category Leaders
- art: designboom
- tech: Mark Zuckerberg
- music: Drake
- design: MUJI
- sports: 433
- culture: Netflix
- fashion: HIDDEN NY
What culture is posting about
The names the whole tracked scene pointed at over the trailing 7 days, ranked by how many distinct accounts referenced each. YouTube led, referenced by 51 tracked accounts.
| # | Name | Accounts referencing | Engagement | Trend |
|---|---|---|---|---|
| 1 | YouTube | 51 | 1,222,086 | steady |
| 2 | Jordan | 25 | 127,273 | cooling |
| 3 | Nike | 20 | 195,662 | steady |
| 4 | adidas | 19 | 339,712 | steady |
| 5 | TikTok | 18 | 102,318 | steady |
| 6 | Nothing | 17 | 62,847 | rising |
| 7 | Drake | 14 | 280,670 | steady |
| 8 | WNBA | 13 | 215,108 | steady |
| 9 | ESPN | 12 | 302,593 | steady |
| 10 | Apple | 12 | 130,844 | steady |
| 11 | Netflix | 11 | 77,548 | rising |
| 12 | Spotify | 10 | 339,056 | steady |
| 13 | 10 | 268,508 | steady | |
| 14 | Prada | 10 | 73,826 | rising |
| 15 | Tate | 10 | 29,701 | steady |
Who's moving together
Convergences this week — two or more tracked accounts pointing at the same name within 24 hours, the strongest "something is happening" signal:
- YouTube — 17 accounts, cross-type
- Nothing — 4 accounts, cross-type
- Jordan — 10 accounts, cross-type
- Nike — 9 accounts, cross-type
- adidas — 5 accounts, cross-type
- Real Madrid — 4 accounts, cross-type
Strongest connections detected in captions:
- 433 → Real Madrid · 7,793,088 combined engagement
- 433 → Lionel Messi · 2,692,370 combined engagement
- 433 → Jude Bellingham · 1,424,647 combined engagement
- 433 → Cristiano Ronaldo · 1,421,319 combined engagement
- 433 → Kylian Mbappé · 898,132 combined engagement
- Formula 1 → YouTube · 767,731 combined engagement
- 433 → Arsenal · 649,577 combined engagement
- 433 → Juventus · 628,122 combined engagement
- FC Barcelona → Spotify · 315,291 combined engagement
- OneFootball → Lionel Messi · 313,332 combined engagement
Where culture is happening
The cities named most in culture's captions this week:
| City | Mentions (7d) | Change |
|---|---|---|
| nyc | 310 | +13% |
| london | 114 | +7% |
| la | 87 | +14% |
| paris | 48 | -13% |
| chicago | 38 | -32% |
| berlin | 32 | +78% |
| copenhagen | 30 | +15% |
| miami | 26 | -4% |
| milan | 25 | +14% |
| tokyo | 22 | -41% |
Hottest home scenes by 7-day engagement: london (5,017,255) · paris (3,775,631) · toronto (2,260,410) · miami (1,249,376) · nyc (922,093) · milan (802,714).
Frequently asked
- Who is leading culture on the FO Pulse for August 12, 2026?
- 433 holds #1 on the FO Pulse for August 12, 2026 with 18.3% share of culture's attention, ranked by 29,020,933 Instagram engagements over the trailing 7 days.
- What are the top culture brands right now?
- The current FO Pulse top five are 1. 433, 2. Real Madrid, 3. Lionel Messi, 4. Cristiano Ronaldo, 5. FC Barcelona, ranked by 7-day Instagram engagement across 745 tracked accounts.
- What is culture posting about this week?
- The names the tracked scene referenced most this week are YouTube, Jordan, Nike, adidas, TikTok. YouTube led, referenced by 51 distinct accounts.
- Where is culture happening this week?
- nyc is the most-referenced city in culture's captions this week with 310 mentions, up 13%. Top cities: nyc (310), london (114), la (87), paris (48).
- Which names are converging in culture right now?
- YouTube (17 accounts), Nothing (4 accounts), Jordan (10 accounts) — cases where multiple tracked accounts pointed at the same name within 24 hours.
Trending Words
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Coverage of everything on this chart: Finally Offline articles.