FO Pulse — August 11, 2026 Close
The FO Pulse is Finally Offline's daily culture chart: 746 brands and institutions ranked by total Instagram engagement over the trailing 7 days (6,691 posts, 138,363,525 interactions). The chart closes nightly; this is the August 11, 2026 close. Biggest moves: 032c up 269 to #198, SFMOMA down 239 to #290, Reebok down 169 to #366.
Top 25
| Rank | Name | Category | 7-day engagement | Share | Posts | Move |
|---|---|---|---|---|---|---|
| 1 | 433 | sports | 31,104,091 | 22.2% | 93 | — |
| 2 | Real Madrid | sports | 19,057,037 | 13.6% | 71 | — |
| 3 | Cristiano Ronaldo | sports | 12,921,849 | 9.2% | 1 | — |
| 4 | FC Barcelona | sports | 8,328,666 | 5.9% | 43 | — |
| 5 | Formula 1 | sports | 4,918,145 | 3.5% | 50 | — |
| 6 | Arsenal | sports | 4,843,040 | 3.5% | 83 | ▲ 1 |
| 7 | Bleacher Report | sports | 4,659,615 | 3.3% | 94 | ▼ 1 |
| 8 | UFC | sports | 3,274,104 | 2.3% | 79 | ▲ 2 |
| 9 | Paris Saint-Germain | sports | 3,173,937 | 2.3% | 65 | ▲ 2 |
| 10 | House of Highlights | sports | 2,700,112 | 1.9% | 85 | ▼ 1 |
| 11 | Inter Miami CF | sports | 2,385,172 | 1.7% | 36 | ▲ 1 |
| 12 | MLB | sports | 2,293,579 | 1.6% | 110 | ▲ 1 |
| 13 | NFL | sports | 2,158,631 | 1.5% | 100 | ▲ 1 |
| 14 | Juventus | sports | 2,039,138 | 1.5% | 94 | ▲ 2 |
| 15 | UEFA Champions League | sports | 1,919,750 | 1.4% | 46 | — |
| 16 | SportsCenter | sports | 1,823,940 | 1.3% | 57 | ▲ 1 |
| 17 | Drake | music | 1,652,579 | 1.2% | 3 | ▲ 2 |
| 18 | ESPN | sports | 1,649,639 | 1.2% | 43 | — |
| 19 | Lionel Messi | sports | 1,620,924 | 1.2% | 1 | ▲ 1 |
| 20 | NBA | sports | 1,519,928 | 1.1% | 66 | ▲ 6 |
| 21 | Premier League | sports | 1,376,677 | 1% | 52 | — |
| 22 | Neymar Jr | sports | 1,357,979 | 1% | 1 | ▲ 1 |
| 23 | OneFootball | sports | 1,249,478 | 0.9% | 76 | ▼ 1 |
| 24 | Lewis Hamilton | sports | 1,214,700 | 0.9% | 1 | ▲ 1 |
| 25 | Netflix | culture | 1,140,478 | 0.8% | 47 | ▼ 1 |
Category Leaders
- art: designboom
- tech: Mark Zuckerberg
- music: Drake
- design: MUJI
- sports: 433
- culture: Netflix
- fashion: HIDDEN NY
What culture is posting about
The names the whole tracked scene pointed at over the trailing 7 days, ranked by how many distinct accounts referenced each. YouTube led, referenced by 50 tracked accounts.
| # | Name | Accounts referencing | Engagement | Trend |
|---|---|---|---|---|
| 1 | YouTube | 50 | 1,257,616 | steady |
| 2 | Jordan | 24 | 177,740 | cooling |
| 3 | adidas | 18 | 297,098 | steady |
| 4 | Nike | 18 | 187,835 | steady |
| 5 | TikTok | 17 | 117,858 | cooling |
| 6 | Drake | 15 | 336,689 | steady |
| 7 | Apple | 14 | 134,698 | steady |
| 8 | Nothing | 14 | 42,644 | steady |
| 9 | WNBA | 13 | 240,838 | steady |
| 10 | Spotify | 11 | 343,722 | rising |
| 11 | Netflix | 11 | 57,956 | steady |
| 12 | ESPN | 10 | 300,829 | rising |
| 13 | Tate | 10 | 29,564 | steady |
| 14 | 9 | 265,631 | rising | |
| 15 | Lollapalooza | 9 | 9,813 | steady |
Who's moving together
Convergences this week — two or more tracked accounts pointing at the same name within 24 hours, the strongest "something is happening" signal:
- TikTok — 5 accounts, cross-type
- Nothing — 4 accounts, cross-type
- ESPN — 4 accounts, cross-type
- YouTube — 19 accounts, cross-type
- Nike — 7 accounts, cross-type
- adidas — 6 accounts, cross-type
Strongest connections detected in captions:
- 433 → Real Madrid · 8,637,338 combined engagement
- 433 → Lionel Messi · 2,916,522 combined engagement
- 433 → Jude Bellingham · 1,424,647 combined engagement
- 433 → Cristiano Ronaldo · 1,421,319 combined engagement
- 433 → Juventus · 1,013,693 combined engagement
- 433 → Arsenal · 981,911 combined engagement
- 433 → Kylian Mbappé · 898,132 combined engagement
- Formula 1 → YouTube · 772,816 combined engagement
- 433 → Premier League · 591,026 combined engagement
- Premier League → Arsenal · 390,720 combined engagement
Where culture is happening
The cities named most in culture's captions this week:
| City | Mentions (7d) | Change |
|---|---|---|
| nyc | 317 | +19% |
| london | 111 | -3% |
| la | 84 | +4% |
| paris | 44 | -24% |
| chicago | 38 | -30% |
| copenhagen | 37 | +118% |
| berlin | 29 | +53% |
| tokyo | 27 | -21% |
| miami | 27 | +13% |
| hongkong | 25 | -36% |
Hottest home scenes by 7-day engagement: london (5,130,237) · paris (3,223,327) · miami (2,391,453) · toronto (2,064,452) · milan (1,021,230) · nyc (931,593).
Frequently asked
- Who is leading culture on the FO Pulse for August 11, 2026?
- 433 holds #1 on the FO Pulse for August 11, 2026 with 22.2% share of culture's attention, ranked by 31,104,091 Instagram engagements over the trailing 7 days.
- What are the top culture brands right now?
- The current FO Pulse top five are 1. 433, 2. Real Madrid, 3. Cristiano Ronaldo, 4. FC Barcelona, 5. Formula 1, ranked by 7-day Instagram engagement across 746 tracked accounts.
- What is culture posting about this week?
- The names the tracked scene referenced most this week are YouTube, Jordan, adidas, Nike, TikTok. YouTube led, referenced by 50 distinct accounts.
- Where is culture happening this week?
- nyc is the most-referenced city in culture's captions this week with 317 mentions, up 19%. Top cities: nyc (317), london (111), la (84), paris (44).
- Which names are converging in culture right now?
- TikTok (5 accounts), Nothing (4 accounts), ESPN (4 accounts) — cases where multiple tracked accounts pointed at the same name within 24 hours.
Trending Words
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Coverage of everything on this chart: Finally Offline articles.