FO Pulse — July 31, 2026 Close
The FO Pulse is Finally Offline's daily culture chart: 746 brands and institutions ranked by total Instagram engagement over the trailing 7 days (6,653 posts, 151,600,357 interactions). The chart closes nightly; this is the July 31, 2026 close. Biggest moves: Devin Booker down 365 to #457, AND1 up 270 to #204, MM6 Maison Margiela up 216 to #316.
Top 25
| Rank | Name | Category | 7-day engagement | Share | Posts | Move |
|---|---|---|---|---|---|---|
| 1 | 433 | sports | 32,728,151 | 21.4% | 89 | — |
| 2 | Cristiano Ronaldo | sports | 13,636,702 | 8.9% | 3 | — |
| 3 | FC Barcelona | sports | 12,136,022 | 7.9% | 46 | — |
| 4 | Real Madrid | sports | 10,655,366 | 7% | 54 | — |
| 5 | Formula 1 | sports | 6,997,180 | 4.6% | 78 | — |
| 6 | Bleacher Report | sports | 4,392,079 | 2.9% | 82 | ▲ 1 |
| 7 | Jude Bellingham | sports | 3,645,497 | 2.4% | 1 | ▲ 2 |
| 8 | Kylian Mbappé | sports | 3,125,229 | 2% | 1 | ▲ 4 |
| 9 | House of Highlights | sports | 3,014,855 | 2% | 81 | ▲ 1 |
| 10 | Vogue | culture | 2,765,256 | 1.8% | 24 | ▲ 1 |
| 11 | SportsCenter | sports | 2,688,235 | 1.8% | 59 | ▼ 3 |
| 12 | Arsenal | sports | 2,418,198 | 1.6% | 57 | ▲ 1 |
| 13 | Neymar Jr | sports | 2,248,134 | 1.5% | 2 | ▲ 6 |
| 14 | MLB | sports | 2,025,577 | 1.3% | 112 | ▲ 2 |
| 15 | Paris Saint-Germain | sports | 1,994,304 | 1.3% | 27 | ▲ 3 |
| 16 | Scuderia Ferrari | sports | 1,937,390 | 1.3% | 58 | ▼ 2 |
| 17 | OneFootball | sports | 1,875,206 | 1.2% | 88 | — |
| 18 | Vinícius Júnior | sports | 1,733,499 | 1.1% | 2 | ▼ 12 |
| 19 | NFL | sports | 1,722,916 | 1.1% | 80 | ▲ 7 |
| 20 | adidas Football | sports | 1,699,599 | 1.1% | 6 | ▲ 22 |
| 21 | Juventus | sports | 1,692,776 | 1.1% | 61 | — |
| 22 | Premier League | sports | 1,637,388 | 1.1% | 37 | ▲ 1 |
| 23 | UFC | sports | 1,547,861 | 1% | 66 | ▼ 3 |
| 24 | Lionel Messi | sports | 1,513,141 | 1% | 1 | NEW |
| 25 | AC Milan | sports | 1,493,555 | 1% | 39 | ▲ 4 |
Category Leaders
- art: SFMOMA
- tech: MrBeast
- music: WorldStar Hip Hop
- design: MUJI
- sports: 433
- culture: Vogue
- fashion: HIDDEN NY
What culture is posting about
The names the whole tracked scene pointed at over the trailing 7 days, ranked by how many distinct accounts referenced each. YouTube led, referenced by 51 tracked accounts.
| # | Name | Accounts referencing | Engagement | Trend |
|---|---|---|---|---|
| 1 | YouTube | 51 | 1,226,141 | steady |
| 2 | Jordan | 37 | 569,137 | steady |
| 3 | Nike | 30 | 608,246 | steady |
| 4 | WNBA | 19 | 151,147 | cooling |
| 5 | Marvel | 18 | 842,217 | rising |
| 6 | adidas | 17 | 102,286 | steady |
| 7 | Apple | 16 | 385,847 | steady |
| 8 | ESPN | 14 | 127,006 | steady |
| 9 | Drake | 14 | 82,197 | steady |
| 10 | Nothing | 13 | 740,764 | steady |
| 11 | @billboard | 12 | 110,590 | steady |
| 12 | Netflix | 12 | 24,700 | rising |
| 13 | TikTok | 11 | 73,352 | steady |
| 14 | LeBron James | 10 | 398,576 | cooling |
| 15 | Spotify | 10 | 235,261 | steady |
Who's moving together
Convergences this week — two or more tracked accounts pointing at the same name within 24 hours, the strongest "something is happening" signal:
- YouTube — 19 accounts, cross-type
- Nike — 15 accounts, cross-type
- Jordan — 10 accounts, cross-type
- Billboard — 6 accounts, cross-type
- Dior — 5 accounts, cross-type
- Nothing — 4 accounts, cross-type
Strongest connections detected in captions:
- 433 → Real Madrid · 7,481,079 combined engagement
- Formula 1 → YouTube · 909,042 combined engagement
- 433 → Jude Bellingham · 899,070 combined engagement
- FC Barcelona → Nothing · 702,932 combined engagement
- 433 → Premier League · 623,476 combined engagement
- 433 → Kylian Mbappé · 585,345 combined engagement
- 433 → Paris Saint-Germain · 563,724 combined engagement
- 433 → Neymar Jr · 531,930 combined engagement
- Formula 1 → Lewis Hamilton · 526,553 combined engagement
- 433 → Arsenal · 467,578 combined engagement
Where culture is happening
The cities named most in culture's captions this week:
| City | Mentions (7d) | Change |
|---|---|---|
| nyc | 256 | -11% |
| la | 103 | +45% |
| london | 98 | -13% |
| paris | 61 | +2% |
| chicago | 46 | -39% |
| tokyo | 27 | +69% |
| berlin | 26 | +63% |
| milan | 25 | +47% |
| miami | 22 | -33% |
| atlanta | 17 | -23% |
Hottest home scenes by 7-day engagement: london (2,995,142) · paris (2,304,007) · milan (1,620,213) · miami (1,238,956) · nyc (1,196,013) · la (340,364).
Frequently asked
- Who is leading culture on the FO Pulse for July 31, 2026?
- 433 holds #1 on the FO Pulse for July 31, 2026 with 21.4% share of culture's attention, ranked by 32,728,151 Instagram engagements over the trailing 7 days.
- What are the top culture brands right now?
- The current FO Pulse top five are 1. 433, 2. Cristiano Ronaldo, 3. FC Barcelona, 4. Real Madrid, 5. Formula 1, ranked by 7-day Instagram engagement across 746 tracked accounts.
- What is culture posting about this week?
- The names the tracked scene referenced most this week are YouTube, Jordan, Nike, WNBA, Marvel. YouTube led, referenced by 51 distinct accounts.
- Where is culture happening this week?
- nyc is the most-referenced city in culture's captions this week with 256 mentions. Top cities: nyc (256), la (103), london (98), paris (61).
- Which names are converging in culture right now?
- YouTube (19 accounts), Nike (15 accounts), Jordan (10 accounts) — cases where multiple tracked accounts pointed at the same name within 24 hours.
Trending Words
music, read, while, album, season, august, collection, video, summer, photo, july, game, artist, story, people
Coverage of everything on this chart: Finally Offline articles.