FO Pulse — July 30, 2026 Close
The FO Pulse is Finally Offline's daily culture chart: 746 brands and institutions ranked by total Instagram engagement over the trailing 7 days (6,696 posts, 154,758,191 interactions). The chart closes nightly; this is the July 30, 2026 close. Biggest moves: Austin City Limits down 228 to #422, danielleguizio down 198 to #432, Nike up 168 to #49.
Top 25
| Rank | Name | Category | 7-day engagement | Share | Posts | Move |
|---|---|---|---|---|---|---|
| 1 | 433 | sports | 30,944,773 | 19.8% | 87 | — |
| 2 | Cristiano Ronaldo | sports | 13,636,702 | 8.7% | 3 | ▲ 2 |
| 3 | FC Barcelona | sports | 13,139,522 | 8.4% | 46 | ▼ 1 |
| 4 | Real Madrid | sports | 9,984,161 | 6.4% | 57 | ▼ 1 |
| 5 | Formula 1 | sports | 7,685,491 | 4.9% | 86 | — |
| 6 | Vinícius Júnior | sports | 5,150,417 | 3.3% | 3 | — |
| 7 | Bleacher Report | sports | 4,858,091 | 3.1% | 85 | — |
| 8 | SportsCenter | sports | 3,888,730 | 2.5% | 65 | — |
| 9 | Jude Bellingham | sports | 3,645,497 | 2.3% | 1 | NEW |
| 10 | House of Highlights | sports | 3,276,631 | 2.1% | 84 | ▼ 1 |
| 11 | Vogue | culture | 3,130,686 | 2% | 26 | — |
| 12 | Kylian Mbappé | sports | 3,125,229 | 2% | 1 | — |
| 13 | Arsenal | sports | 2,585,119 | 1.7% | 56 | ▼ 3 |
| 14 | Scuderia Ferrari | sports | 2,343,283 | 1.5% | 69 | ▼ 1 |
| 15 | ESPN | sports | 2,128,880 | 1.4% | 55 | — |
| 16 | MLB | sports | 1,944,581 | 1.2% | 109 | ▲ 1 |
| 17 | OneFootball | sports | 1,885,579 | 1.2% | 87 | ▲ 1 |
| 18 | Paris Saint-Germain | sports | 1,874,573 | 1.2% | 23 | ▼ 4 |
| 19 | Neymar Jr | sports | 1,771,233 | 1.1% | 1 | NEW |
| 20 | UFC | sports | 1,699,072 | 1.1% | 63 | ▼ 1 |
| 21 | Juventus | sports | 1,531,882 | 1% | 57 | ▲ 1 |
| 22 | LeBron James | sports | 1,494,634 | 1% | 1 | ▼ 1 |
| 23 | Premier League | sports | 1,429,661 | 0.9% | 29 | ▼ 7 |
| 24 | Marvel | culture | 1,330,617 | 0.9% | 19 | ▼ 4 |
| 25 | Mercedes-AMG PETRONAS F1 | sports | 1,284,707 | 0.8% | 49 | ▼ 1 |
Category Leaders
- art: SFMOMA
- tech: MrBeast
- music: WorldStar Hip Hop
- design: MUJI
- sports: 433
- culture: Vogue
- fashion: HIDDEN NY
What culture is posting about
The names the whole tracked scene pointed at over the trailing 7 days, ranked by how many distinct accounts referenced each. YouTube led, referenced by 45 tracked accounts.
| # | Name | Accounts referencing | Engagement | Trend |
|---|---|---|---|---|
| 1 | YouTube | 45 | 1,041,411 | rising |
| 2 | Jordan | 32 | 486,348 | steady |
| 3 | Nike | 30 | 508,271 | steady |
| 4 | WNBA | 26 | 262,346 | steady |
| 5 | LeBron James | 19 | 590,141 | steady |
| 6 | Apple | 18 | 484,793 | steady |
| 7 | adidas | 17 | 123,787 | steady |
| 8 | Marvel | 15 | 628,569 | steady |
| 9 | ESPN | 14 | 152,212 | steady |
| 10 | Drake | 14 | 98,417 | steady |
| 11 | Nothing | 12 | 749,513 | steady |
| 12 | Netflix | 12 | 19,052 | steady |
| 13 | TikTok | 11 | 73,662 | steady |
| 14 | Spotify | 10 | 244,802 | new |
| 15 | @billboard | 10 | 115,009 | steady |
Who's moving together
Convergences this week — two or more tracked accounts pointing at the same name within 24 hours, the strongest "something is happening" signal:
- Jordan — 12 accounts, cross-type
- YouTube — 19 accounts, cross-type
- Nike — 10 accounts, cross-type
- Spotify — 8 accounts, cross-type
- Billboard — 5 accounts, cross-type
- adidas — 5 accounts, cross-type
Strongest connections detected in captions:
- 433 → Real Madrid · 8,748,031 combined engagement
- Formula 1 → Lewis Hamilton · 979,527 combined engagement
- Formula 1 → YouTube · 721,833 combined engagement
- FC Barcelona → Nothing · 702,932 combined engagement
- 433 → Premier League · 599,433 combined engagement
- 433 → Kylian Mbappé · 585,345 combined engagement
- 433 → Paris Saint-Germain · 563,724 combined engagement
- 433 → Neymar Jr · 531,930 combined engagement
- Bleacher Report → LeBron James · 336,327 combined engagement
- Nike Football → Nike · 298,776 combined engagement
Where culture is happening
The cities named most in culture's captions this week:
| City | Mentions (7d) | Change |
|---|---|---|
| nyc | 257 | -17% |
| la | 105 | +64% |
| london | 95 | -14% |
| paris | 60 | +5% |
| chicago | 49 | -26% |
| berlin | 24 | +33% |
| tokyo | 23 | +35% |
| miami | 23 | -36% |
| milan | 21 | +11% |
| shanghai | 16 | +300% |
Hottest home scenes by 7-day engagement: london (3,308,439) · paris (2,132,112) · la (1,767,057) · nyc (1,283,886) · milan (1,089,447) · miami (987,441).
Frequently asked
- Who is leading culture on the FO Pulse for July 30, 2026?
- 433 holds #1 on the FO Pulse for July 30, 2026 with 19.8% share of culture's attention, ranked by 30,944,773 Instagram engagements over the trailing 7 days.
- What are the top culture brands right now?
- The current FO Pulse top five are 1. 433, 2. Cristiano Ronaldo, 3. FC Barcelona, 4. Real Madrid, 5. Formula 1, ranked by 7-day Instagram engagement across 746 tracked accounts.
- What is culture posting about this week?
- The names the tracked scene referenced most this week are YouTube, Jordan, Nike, WNBA, LeBron James. YouTube led, referenced by 45 distinct accounts.
- Where is culture happening this week?
- nyc is the most-referenced city in culture's captions this week with 257 mentions. Top cities: nyc (257), la (105), london (95), paris (60).
- Which names are converging in culture right now?
- Jordan (12 accounts), YouTube (19 accounts), Nike (10 accounts) — cases where multiple tracked accounts pointed at the same name within 24 hours.
Trending Words
music, read, while, album, summer, july, season, artist, game, august, film, collection, photo, story, video
Coverage of everything on this chart: Finally Offline articles.