FO Pulse — July 29, 2026 Close
The FO Pulse is Finally Offline's daily culture chart: 747 brands and institutions ranked by total Instagram engagement over the trailing 7 days (6,700 posts, 148,662,857 interactions). The chart closes nightly; this is the July 29, 2026 close. Biggest moves: SFMOMA up 362 to #38, Fresh Air up 180 to #253, Oakley down 143 to #329.
Top 25
| Rank | Name | Category | 7-day engagement | Share | Posts | Move |
|---|---|---|---|---|---|---|
| 1 | 433 | sports | 27,383,932 | 18.2% | 76 | — |
| 2 | FC Barcelona | sports | 17,469,176 | 11.6% | 47 | — |
| 3 | Real Madrid | sports | 10,869,588 | 7.2% | 58 | — |
| 4 | Cristiano Ronaldo | sports | 9,116,945 | 6.1% | 2 | ▲ 5 |
| 5 | Formula 1 | sports | 7,376,620 | 4.9% | 93 | ▼ 1 |
| 6 | Vinícius Júnior | sports | 5,401,529 | 3.6% | 4 | ▼ 1 |
| 7 | Bleacher Report | sports | 4,838,597 | 3.2% | 90 | ▼ 1 |
| 8 | SportsCenter | sports | 3,894,884 | 2.6% | 65 | ▼ 1 |
| 9 | House of Highlights | sports | 3,452,096 | 2.3% | 86 | ▼ 1 |
| 10 | Arsenal | sports | 3,277,411 | 2.2% | 60 | ▲ 1 |
| 11 | Vogue | culture | 3,237,608 | 2.2% | 28 | ▲ 15 |
| 12 | Kylian Mbappé | sports | 3,125,229 | 2.1% | 1 | ▼ 2 |
| 13 | Scuderia Ferrari | sports | 2,806,142 | 1.9% | 76 | ▼ 1 |
| 14 | Paris Saint-Germain | sports | 2,299,450 | 1.5% | 25 | ▲ 8 |
| 15 | ESPN | sports | 1,951,607 | 1.3% | 47 | ▼ 2 |
| 16 | Premier League | sports | 1,839,837 | 1.2% | 32 | ▼ 2 |
| 17 | MLB | sports | 1,711,313 | 1.1% | 97 | — |
| 18 | OneFootball | sports | 1,707,588 | 1.1% | 83 | ▼ 2 |
| 19 | UFC | sports | 1,557,715 | 1% | 61 | ▼ 1 |
| 20 | Marvel | culture | 1,536,673 | 1% | 24 | ▼ 5 |
| 21 | LeBron James | sports | 1,494,634 | 1% | 1 | ▼ 2 |
| 22 | Juventus | sports | 1,435,097 | 1% | 57 | ▲ 2 |
| 23 | MrBeast | tech | 1,397,765 | 0.9% | 10 | — |
| 24 | Mercedes-AMG PETRONAS F1 | sports | 1,319,748 | 0.9% | 51 | ▼ 4 |
| 25 | UEFA Champions League | sports | 1,313,957 | 0.9% | 29 | ▼ 4 |
Category Leaders
- art: SFMOMA
- tech: MrBeast
- music: WorldStar Hip Hop
- design: MUJI
- sports: 433
- culture: Vogue
- fashion: HIDDEN NY
What culture is posting about
The names the whole tracked scene pointed at over the trailing 7 days, ranked by how many distinct accounts referenced each. YouTube led, referenced by 46 tracked accounts.
| # | Name | Accounts referencing | Engagement | Trend |
|---|---|---|---|---|
| 1 | YouTube | 46 | 335,787 | cooling |
| 2 | Jordan | 30 | 401,693 | rising |
| 3 | WNBA | 28 | 273,969 | steady |
| 4 | Nike | 27 | 507,133 | steady |
| 5 | Apple | 20 | 554,737 | rising |
| 6 | LeBron James | 18 | 586,393 | steady |
| 7 | adidas | 18 | 142,658 | steady |
| 8 | Marvel | 15 | 625,350 | steady |
| 9 | Drake | 14 | 116,088 | steady |
| 10 | TikTok | 14 | 68,615 | steady |
| 11 | ESPN | 13 | 165,182 | steady |
| 12 | Nothing | 12 | 753,798 | rising |
| 13 | Netflix | 11 | 20,804 | cooling |
| 14 | Arsenal | 10 | 370,213 | steady |
| 15 | Future | 10 | 35,764 | steady |
Who's moving together
Convergences this week — two or more tracked accounts pointing at the same name within 24 hours, the strongest "something is happening" signal:
- YouTube — 16 accounts, cross-type
- Jordan — 13 accounts, cross-type
- adidas — 5 accounts, cross-type
- LeBron James — 4 accounts, cross-type
- Nothing — 4 accounts, cross-type
- Netflix — 4 accounts, cross-type
Strongest connections detected in captions:
- 433 → Real Madrid · 7,623,970 combined engagement
- Formula 1 → Lewis Hamilton · 979,527 combined engagement
- FC Barcelona → Nothing · 702,932 combined engagement
- 433 → Premier League · 599,433 combined engagement
- 433 → Kylian Mbappé · 585,345 combined engagement
- 433 → Paris Saint-Germain · 563,724 combined engagement
- 433 → Neymar Jr · 531,930 combined engagement
- Nike Football → Nike · 353,372 combined engagement
- Bleacher Report → LeBron James · 336,327 combined engagement
- Apple Music → Apple · 309,358 combined engagement
Where culture is happening
The cities named most in culture's captions this week:
| City | Mentions (7d) | Change |
|---|---|---|
| nyc | 252 | -25% |
| la | 103 | +66% |
| london | 97 | -14% |
| paris | 62 | +5% |
| chicago | 59 | +9% |
| tokyo | 27 | +80% |
| berlin | 23 | +35% |
| miami | 20 | -52% |
| milan | 19 | -10% |
| shanghai | 16 | +300% |
Hottest home scenes by 7-day engagement: london (3,857,717) · paris (2,491,850) · la (1,783,730) · milan (1,291,114) · nyc (1,261,267) · miami (960,626).
Frequently asked
- Who is leading culture on the FO Pulse for July 29, 2026?
- 433 holds #1 on the FO Pulse for July 29, 2026 with 18.2% share of culture's attention, ranked by 27,383,932 Instagram engagements over the trailing 7 days.
- What are the top culture brands right now?
- The current FO Pulse top five are 1. 433, 2. FC Barcelona, 3. Real Madrid, 4. Cristiano Ronaldo, 5. Formula 1, ranked by 7-day Instagram engagement across 747 tracked accounts.
- What is culture posting about this week?
- The names the tracked scene referenced most this week are YouTube, Jordan, WNBA, Nike, Apple. YouTube led, referenced by 46 distinct accounts.
- Where is culture happening this week?
- nyc is the most-referenced city in culture's captions this week with 252 mentions. Top cities: nyc (252), la (103), london (97), paris (62).
- Which names are converging in culture right now?
- YouTube (16 accounts), Jordan (13 accounts), adidas (5 accounts) — cases where multiple tracked accounts pointed at the same name within 24 hours.
Trending Words
music, read, july, while, album, summer, season, game, artist, film, video, photo, collection, august, story
Coverage of everything on this chart: Finally Offline articles.