FO Pulse — July 28, 2026 Close
The FO Pulse is Finally Offline's daily culture chart: 747 brands and institutions ranked by total Instagram engagement over the trailing 7 days (6,696 posts, 142,347,884 interactions). The chart closes nightly; this is the July 28, 2026 close. Biggest moves: Hi-Fructose up 153 to #340, Audiomack up 138 to #305, Nike Basketball down 138 to #328.
Top 25
| Rank | Name | Category | 7-day engagement | Share | Posts | Move |
|---|---|---|---|---|---|---|
| 1 | 433 | sports | 28,193,918 | 19.6% | 76 | — |
| 2 | FC Barcelona | sports | 16,017,075 | 11.1% | 46 | — |
| 3 | Real Madrid | sports | 11,308,430 | 7.9% | 61 | — |
| 4 | Formula 1 | sports | 7,862,921 | 5.5% | 96 | — |
| 5 | Vinícius Júnior | sports | 5,401,529 | 3.8% | 4 | — |
| 6 | Bleacher Report | sports | 5,048,295 | 3.5% | 89 | — |
| 7 | SportsCenter | sports | 4,016,848 | 2.8% | 68 | ▲ 1 |
| 8 | House of Highlights | sports | 3,695,420 | 2.6% | 90 | ▲ 1 |
| 9 | Cristiano Ronaldo | sports | 3,162,875 | 2.2% | 1 | ▲ 19 |
| 10 | Kylian Mbappé | sports | 3,125,229 | 2.2% | 1 | NEW |
| 11 | Arsenal | sports | 3,044,013 | 2.1% | 55 | ▼ 1 |
| 12 | Scuderia Ferrari | sports | 2,841,476 | 2% | 76 | ▼ 1 |
| 13 | ESPN | sports | 2,283,995 | 1.6% | 51 | ▼ 1 |
| 14 | Premier League | sports | 2,030,389 | 1.4% | 36 | — |
| 15 | Marvel | culture | 1,936,663 | 1.3% | 22 | ▲ 6 |
| 16 | OneFootball | sports | 1,828,628 | 1.3% | 85 | ▼ 1 |
| 17 | MLB | sports | 1,696,639 | 1.2% | 95 | ▼ 1 |
| 18 | UFC | sports | 1,610,249 | 1.1% | 59 | ▼ 1 |
| 19 | LeBron James | sports | 1,494,634 | 1% | 1 | ▼ 1 |
| 20 | Mercedes-AMG PETRONAS F1 | sports | 1,442,904 | 1% | 53 | ▼ 1 |
| 21 | UEFA Champions League | sports | 1,435,539 | 1% | 27 | ▼ 8 |
| 22 | Paris Saint-Germain | sports | 1,411,592 | 1% | 20 | — |
| 23 | MrBeast | tech | 1,397,765 | 1% | 10 | ▼ 16 |
| 24 | Juventus | sports | 1,347,751 | 0.9% | 57 | ▼ 4 |
| 25 | Neymar Jr | sports | 1,326,514 | 0.9% | 1 | ▼ 2 |
Category Leaders
- art: kaws
- tech: MrBeast
- music: WorldStar Hip Hop
- design: MUJI
- sports: 433
- culture: Marvel
- fashion: HIDDEN NY
What culture is posting about
The names the whole tracked scene pointed at over the trailing 7 days, ranked by how many distinct accounts referenced each. YouTube led, referenced by 56 tracked accounts.
| # | Name | Accounts referencing | Engagement | Trend |
|---|---|---|---|---|
| 1 | YouTube | 56 | 549,015 | cooling |
| 2 | WNBA | 29 | 273,557 | steady |
| 3 | Nike | 27 | 527,770 | rising |
| 4 | Jordan | 23 | 80,901 | steady |
| 5 | Apple | 20 | 418,769 | steady |
| 6 | adidas | 20 | 149,869 | rising |
| 7 | LeBron James | 17 | 720,789 | steady |
| 8 | TikTok | 16 | 76,554 | rising |
| 9 | Drake | 14 | 107,315 | steady |
| 10 | ESPN | 13 | 175,374 | steady |
| 11 | Travis Scott | 12 | 158,260 | steady |
| 12 | Future | 12 | 41,952 | steady |
| 13 | Marvel | 11 | 546,645 | steady |
| 14 | Nothing | 11 | 73,408 | steady |
| 15 | Netflix | 11 | 27,797 | steady |
Who's moving together
Convergences this week — two or more tracked accounts pointing at the same name within 24 hours, the strongest "something is happening" signal:
- adidas — 7 accounts, cross-type
- YouTube — 11 accounts, cross-type
- Nike — 10 accounts, cross-type
- Jordan — 9 accounts, cross-type
- WNBA — 6 accounts, cross-type
- ESPN — 6 accounts, cross-type
Strongest connections detected in captions:
- 433 → Real Madrid · 7,922,671 combined engagement
- Formula 1 → Lewis Hamilton · 979,527 combined engagement
- 433 → Cristiano Ronaldo · 657,474 combined engagement
- 433 → Lionel Messi · 657,474 combined engagement
- 433 → Premier League · 599,433 combined engagement
- 433 → Kylian Mbappé · 585,345 combined engagement
- 433 → Paris Saint-Germain · 563,724 combined engagement
- Bleacher Report → LeBron James · 377,517 combined engagement
- Nike Football → Nike · 353,372 combined engagement
- Variety → Marvel · 254,774 combined engagement
Where culture is happening
The cities named most in culture's captions this week:
| City | Mentions (7d) | Change |
|---|---|---|
| nyc | 253 | -27% |
| london | 99 | +2% |
| la | 95 | +56% |
| chicago | 67 | +37% |
| paris | 62 | -3% |
| miami | 34 | +21% |
| tokyo | 25 | +56% |
| berlin | 23 | +53% |
| milan | 18 | -22% |
| atlanta | 15 | -42% |
Hottest home scenes by 7-day engagement: london (3,625,702) · la (1,811,604) · paris (1,596,746) · milan (1,322,893) · miami (1,270,122) · nyc (1,193,956).
Frequently asked
- Who is leading culture on the FO Pulse for July 28, 2026?
- 433 holds #1 on the FO Pulse for July 28, 2026 with 19.6% share of culture's attention, ranked by 28,193,918 Instagram engagements over the trailing 7 days.
- What are the top culture brands right now?
- The current FO Pulse top five are 1. 433, 2. FC Barcelona, 3. Real Madrid, 4. Formula 1, 5. Vinícius Júnior, ranked by 7-day Instagram engagement across 747 tracked accounts.
- What is culture posting about this week?
- The names the tracked scene referenced most this week are YouTube, WNBA, Nike, Jordan, Apple. YouTube led, referenced by 56 distinct accounts.
- Where is culture happening this week?
- nyc is the most-referenced city in culture's captions this week with 253 mentions. Top cities: nyc (253), london (99), la (95), chicago (67).
- Which names are converging in culture right now?
- adidas (7 accounts), YouTube (11 accounts), Nike (10 accounts) — cases where multiple tracked accounts pointed at the same name within 24 hours.
Trending Words
read, music, july, while, summer, album, game, artist, film, video, season, people, photo, collection, team
Coverage of everything on this chart: Finally Offline articles.