FO Pulse — July 27, 2026 Close
The FO Pulse is Finally Offline's daily culture chart: 747 brands and institutions ranked by total Instagram engagement over the trailing 7 days (6,649 posts, 139,804,130 interactions). The chart closes nightly; this is the July 27, 2026 close. Biggest moves: Marine Serre down 282 to #526, Okayplayer down 140 to #458, Loewe down 132 to #277.
Top 25
| Rank | Name | Category | 7-day engagement | Share | Posts | Move |
|---|---|---|---|---|---|---|
| 1 | 433 | sports | 26,740,792 | 18.9% | 73 | — |
| 2 | FC Barcelona | sports | 17,008,635 | 12% | 45 | — |
| 3 | Real Madrid | sports | 10,898,420 | 7.7% | 60 | — |
| 4 | Formula 1 | sports | 8,034,609 | 5.7% | 97 | ▲ 2 |
| 5 | Vinícius Júnior | sports | 5,401,529 | 3.8% | 4 | ▲ 5 |
| 6 | Bleacher Report | sports | 5,210,710 | 3.7% | 89 | ▲ 2 |
| 7 | MrBeast | tech | 4,549,172 | 3.2% | 11 | — |
| 8 | SportsCenter | sports | 3,724,607 | 2.6% | 66 | ▲ 3 |
| 9 | House of Highlights | sports | 3,691,327 | 2.6% | 89 | — |
| 10 | Arsenal | sports | 2,855,915 | 2% | 53 | ▲ 4 |
| 11 | Scuderia Ferrari | sports | 2,822,374 | 2% | 75 | ▲ 2 |
| 12 | ESPN | sports | 2,180,317 | 1.5% | 47 | ▲ 4 |
| 13 | UEFA Champions League | sports | 1,919,807 | 1.4% | 30 | ▲ 4 |
| 14 | Premier League | sports | 1,859,023 | 1.3% | 36 | ▲ 4 |
| 15 | OneFootball | sports | 1,816,123 | 1.3% | 82 | ▲ 4 |
| 16 | MLB | sports | 1,761,290 | 1.2% | 103 | ▲ 8 |
| 17 | UFC | sports | 1,604,048 | 1.1% | 59 | ▲ 4 |
| 18 | LeBron James | sports | 1,494,634 | 1.1% | 1 | ▲ 7 |
| 19 | Mercedes-AMG PETRONAS F1 | sports | 1,480,890 | 1% | 57 | ▲ 3 |
| 20 | Juventus | sports | 1,475,550 | 1% | 58 | ▲ 3 |
| 21 | Marvel | culture | 1,446,116 | 1% | 16 | ▼ 6 |
| 22 | Paris Saint-Germain | sports | 1,398,939 | 1% | 18 | ▲ 4 |
| 23 | Neymar Jr | sports | 1,326,514 | 0.9% | 1 | ▼ 11 |
| 24 | Inter Miami CF | sports | 1,286,723 | 0.9% | 48 | ▲ 3 |
| 25 | Vogue | culture | 1,277,791 | 0.9% | 21 | ▼ 5 |
Category Leaders
- art: designboom
- tech: MrBeast
- music: WorldStar Hip Hop
- design: MUJI
- sports: 433
- culture: Marvel
- fashion: Dior
What culture is posting about
The names the whole tracked scene pointed at over the trailing 7 days, ranked by how many distinct accounts referenced each. YouTube led, referenced by 59 tracked accounts.
| # | Name | Accounts referencing | Engagement | Trend |
|---|---|---|---|---|
| 1 | YouTube | 59 | 1,145,089 | steady |
| 2 | WNBA | 29 | 273,739 | steady |
| 3 | Nike | 25 | 291,625 | steady |
| 4 | Jordan | 23 | 86,038 | steady |
| 5 | Apple | 21 | 416,718 | steady |
| 6 | LeBron James | 18 | 739,216 | rising |
| 7 | adidas | 16 | 84,762 | cooling |
| 8 | TikTok | 16 | 52,131 | steady |
| 9 | Travis Scott | 15 | 193,390 | steady |
| 10 | Nothing | 14 | 83,835 | steady |
| 11 | Drake | 13 | 90,964 | cooling |
| 12 | Future | 12 | 44,487 | steady |
| 13 | Arsenal | 11 | 690,049 | rising |
| 14 | ESPN | 11 | 194,654 | steady |
| 15 | Netflix | 10 | 32,075 | steady |
Who's moving together
Convergences this week — two or more tracked accounts pointing at the same name within 24 hours, the strongest "something is happening" signal:
- Fear of God — 3 accounts, cross-type
- YouTube — 8 accounts, cross-type
- Jordan — 7 accounts, cross-type
- Nike — 6 accounts, cross-type
- adidas — 5 accounts, cross-type
- LeBron James — 5 accounts, cross-type
Strongest connections detected in captions:
- 433 → Real Madrid · 6,848,757 combined engagement
- Formula 1 → Lewis Hamilton · 1,042,951 combined engagement
- 433 → Cristiano Ronaldo · 1,020,769 combined engagement
- 433 → Lionel Messi · 1,020,769 combined engagement
- 433 → Premier League · 599,433 combined engagement
- 433 → Kylian Mbappé · 585,345 combined engagement
- 433 → Paris Saint-Germain · 563,724 combined engagement
- Red Bull → YouTube · 526,097 combined engagement
- 433 → Arsenal · 422,583 combined engagement
- Bleacher Report → LeBron James · 377,517 combined engagement
Where culture is happening
The cities named most in culture's captions this week:
| City | Mentions (7d) | Change |
|---|---|---|
| nyc | 256 | -32% |
| london | 95 | -11% |
| chicago | 68 | +48% |
| la | 66 | +8% |
| paris | 64 | -12% |
| miami | 35 | +13% |
| tokyo | 24 | +33% |
| berlin | 23 | +53% |
| atlanta | 17 | -23% |
| milan | 16 | -33% |
Hottest home scenes by 7-day engagement: london (3,500,320) · paris (2,030,453) · la (1,818,786) · milan (1,400,438) · miami (1,305,170) · nyc (1,140,827).
Frequently asked
- Who is leading culture on the FO Pulse for July 27, 2026?
- 433 holds #1 on the FO Pulse for July 27, 2026 with 18.9% share of culture's attention, ranked by 26,740,792 Instagram engagements over the trailing 7 days.
- What are the top culture brands right now?
- The current FO Pulse top five are 1. 433, 2. FC Barcelona, 3. Real Madrid, 4. Formula 1, 5. Vinícius Júnior, ranked by 7-day Instagram engagement across 747 tracked accounts.
- What is culture posting about this week?
- The names the tracked scene referenced most this week are YouTube, WNBA, Nike, Jordan, Apple. YouTube led, referenced by 59 distinct accounts.
- Where is culture happening this week?
- nyc is the most-referenced city in culture's captions this week with 256 mentions. Top cities: nyc (256), london (95), chicago (68), la (66).
- Which names are converging in culture right now?
- Fear of God (3 accounts), YouTube (8 accounts), Jordan (7 accounts) — cases where multiple tracked accounts pointed at the same name within 24 hours.
Trending Words
read, music, july, summer, album, while, video, film, artist, game, season, people, story, collection, team
Coverage of everything on this chart: Finally Offline articles.