FO Pulse — August 1, 2026 Close
The FO Pulse is Finally Offline's daily culture chart: 746 brands and institutions ranked by total Instagram engagement over the trailing 7 days (6,627 posts, 147,951,944 interactions). The chart closes nightly; this is the August 1, 2026 close. Biggest moves: MrBeast down 208 to #252, TOGETHXR down 202 to #381, Our Legacy down 148 to #421.
Top 25
| Rank | Name | Category | 7-day engagement | Share | Posts | Move |
|---|---|---|---|---|---|---|
| 1 | 433 | sports | 31,008,769 | 20.8% | 88 | — |
| 2 | Cristiano Ronaldo | sports | 13,636,702 | 9.1% | 3 | — |
| 3 | Real Madrid | sports | 13,003,648 | 8.7% | 68 | ▲ 1 |
| 4 | FC Barcelona | sports | 11,996,313 | 8% | 47 | ▼ 1 |
| 5 | Formula 1 | sports | 6,316,848 | 4.2% | 70 | — |
| 6 | Bleacher Report | sports | 4,391,829 | 2.9% | 84 | — |
| 7 | Jude Bellingham | sports | 3,645,497 | 2.4% | 1 | — |
| 8 | Kylian Mbappé | sports | 3,125,229 | 2.1% | 1 | — |
| 9 | Vogue | culture | 2,987,446 | 2% | 23 | ▲ 1 |
| 10 | House of Highlights | sports | 2,691,647 | 1.8% | 76 | ▼ 1 |
| 11 | Arsenal | sports | 2,656,799 | 1.8% | 62 | ▲ 1 |
| 12 | MLB | sports | 2,297,845 | 1.5% | 114 | ▲ 2 |
| 13 | SportsCenter | sports | 2,293,540 | 1.5% | 62 | ▼ 2 |
| 14 | Neymar Jr | sports | 2,248,134 | 1.5% | 2 | ▼ 1 |
| 15 | NFL | sports | 2,153,632 | 1.4% | 78 | ▲ 4 |
| 16 | Premier League | sports | 1,849,053 | 1.2% | 41 | ▲ 6 |
| 17 | adidas Football | sports | 1,785,327 | 1.2% | 8 | ▲ 3 |
| 18 | OneFootball | sports | 1,746,772 | 1.2% | 91 | ▼ 1 |
| 19 | Vinícius Júnior | sports | 1,659,324 | 1.1% | 1 | ▼ 1 |
| 20 | Lionel Messi | sports | 1,513,141 | 1% | 1 | ▲ 4 |
| 21 | Juventus | sports | 1,497,613 | 1% | 55 | — |
| 22 | Scuderia Ferrari | sports | 1,471,499 | 1% | 46 | ▼ 6 |
| 23 | Paris Saint-Germain | sports | 1,452,418 | 1% | 21 | ▼ 8 |
| 24 | AC Milan | sports | 1,360,365 | 0.9% | 29 | ▲ 1 |
| 25 | Marvel | culture | 1,325,660 | 0.9% | 17 | ▲ 1 |
Category Leaders
- art: SFMOMA
- tech: Spotify
- music: WorldStar Hip Hop
- design: MUJI
- sports: 433
- culture: Vogue
- fashion: HIDDEN NY
What culture is posting about
The names the whole tracked scene pointed at over the trailing 7 days, ranked by how many distinct accounts referenced each. YouTube led, referenced by 51 tracked accounts.
| # | Name | Accounts referencing | Engagement | Trend |
|---|---|---|---|---|
| 1 | YouTube | 51 | 1,258,093 | steady |
| 2 | Jordan | 37 | 560,909 | steady |
| 3 | Nike | 28 | 621,618 | steady |
| 4 | Marvel | 18 | 347,447 | cooling |
| 5 | Apple | 18 | 342,152 | steady |
| 6 | adidas | 17 | 101,000 | steady |
| 7 | WNBA | 17 | 68,922 | cooling |
| 8 | ESPN | 14 | 85,323 | cooling |
| 9 | Drake | 14 | 79,839 | steady |
| 10 | @billboard | 12 | 108,500 | steady |
| 11 | Netflix | 12 | 24,700 | steady |
| 12 | Nothing | 11 | 738,628 | steady |
| 13 | Lollapalooza | 11 | 72,684 | rising |
| 14 | Spotify | 10 | 469,237 | rising |
| 15 | LeBron James | 10 | 398,576 | steady |
Who's moving together
Convergences this week — two or more tracked accounts pointing at the same name within 24 hours, the strongest "something is happening" signal:
- YouTube — 11 accounts, cross-type
- Jordan — 7 accounts, cross-type
- Nike — 6 accounts, cross-type
- Lollapalooza — 5 accounts, cross-type
- Spotify — 4 accounts, cross-type
- Real Madrid — 3 accounts, cross-type
Strongest connections detected in captions:
- 433 → Real Madrid · 5,799,698 combined engagement
- Formula 1 → YouTube · 941,462 combined engagement
- 433 → Jude Bellingham · 899,070 combined engagement
- 433 → Premier League · 872,668 combined engagement
- 433 → Arsenal · 846,941 combined engagement
- FC Barcelona → Nothing · 702,932 combined engagement
- 433 → Kylian Mbappé · 585,345 combined engagement
- 433 → Neymar Jr · 531,930 combined engagement
- FC Barcelona → Spotify · 442,993 combined engagement
- Bleacher Report → LeBron James · 336,327 combined engagement
Where culture is happening
The cities named most in culture's captions this week:
| City | Mentions (7d) | Change |
|---|---|---|
| nyc | 262 | -3% |
| london | 108 | +7% |
| la | 98 | +38% |
| paris | 57 | -8% |
| chicago | 47 | -41% |
| tokyo | 32 | +100% |
| miami | 26 | -19% |
| milan | 25 | +56% |
| berlin | 24 | +20% |
| atlanta | 20 | +11% |
Hottest home scenes by 7-day engagement: london (3,253,339) · paris (1,783,939) · milan (1,477,831) · nyc (1,134,260) · miami (995,427) · la (404,267).
Frequently asked
- Who is leading culture on the FO Pulse for August 1, 2026?
- 433 holds #1 on the FO Pulse for August 1, 2026 with 20.8% share of culture's attention, ranked by 31,008,769 Instagram engagements over the trailing 7 days.
- What are the top culture brands right now?
- The current FO Pulse top five are 1. 433, 2. Cristiano Ronaldo, 3. Real Madrid, 4. FC Barcelona, 5. Formula 1, ranked by 7-day Instagram engagement across 746 tracked accounts.
- What is culture posting about this week?
- The names the tracked scene referenced most this week are YouTube, Jordan, Nike, Marvel, Apple. YouTube led, referenced by 51 distinct accounts.
- Where is culture happening this week?
- nyc is the most-referenced city in culture's captions this week with 262 mentions. Top cities: nyc (262), london (108), la (98), paris (57).
- Which names are converging in culture right now?
- YouTube (11 accounts), Jordan (7 accounts), Nike (6 accounts) — cases where multiple tracked accounts pointed at the same name within 24 hours.
Trending Words
music, read, while, album, august, season, collection, video, photo, summer, july, artists, artist, game, across
Coverage of everything on this chart: Finally Offline articles.