FO Pulse — July 15, 2026 Close
The FO Pulse is Finally Offline's daily culture chart: 812 brands and institutions ranked by total Instagram engagement over the trailing 7 days (6,885 posts, 198,976,746 interactions). The chart closes nightly; this is the July 15, 2026 close. Biggest moves: Partisan Records down 272 to #501, King Kong Magazine down 182 to #525, ARTnews down 173 to #505.
Top 25
| Rank | Name | Category | 7-day engagement | Share | Posts | Move |
|---|---|---|---|---|---|---|
| 1 | 433 | sports | 35,658,991 | 17.7% | 93 | — |
| 2 | Real Madrid | sports | 15,143,727 | 7.5% | 46 | ▲ 2 |
| 3 | FC Barcelona | sports | 15,085,552 | 7.5% | 33 | ▲ 2 |
| 4 | Lionel Messi | sports | 14,132,717 | 7% | 3 | ▼ 1 |
| 5 | Cristiano Ronaldo | sports | 9,862,326 | 4.9% | 1 | ▼ 3 |
| 6 | UFC | sports | 8,232,590 | 4.1% | 81 | — |
| 7 | Bleacher Report | sports | 5,763,237 | 2.9% | 84 | — |
| 8 | Jude Bellingham | sports | 5,705,576 | 2.8% | 1 | — |
| 9 | SportsCenter | sports | 5,054,024 | 2.5% | 78 | — |
| 10 | Formula 1 | sports | 4,934,906 | 2.5% | 47 | — |
| 11 | House of Highlights | sports | 4,617,851 | 2.3% | 74 | ▲ 1 |
| 12 | Paris Saint-Germain | sports | 4,548,324 | 2.3% | 32 | ▼ 1 |
| 13 | ESPN | sports | 4,114,575 | 2% | 56 | — |
| 14 | Arsenal | sports | 3,425,175 | 1.7% | 51 | ▲ 2 |
| 15 | Vogue | culture | 3,402,385 | 1.7% | 42 | — |
| 16 | Premier League | sports | 3,380,329 | 1.7% | 51 | ▼ 2 |
| 17 | UEFA Champions League | sports | 2,521,477 | 1.3% | 37 | — |
| 18 | Vinícius Júnior | sports | 2,341,324 | 1.2% | 1 | — |
| 19 | Scuderia Ferrari | sports | 2,310,502 | 1.1% | 47 | ▲ 1 |
| 20 | Kylian Mbappé | sports | 2,229,818 | 1.1% | 1 | ▼ 1 |
| 21 | OneFootball | sports | 2,125,272 | 1.1% | 97 | ▲ 1 |
| 22 | Juventus | sports | 1,970,889 | 1% | 40 | ▲ 1 |
| 23 | MLB | sports | 1,932,134 | 1% | 96 | ▲ 2 |
| 24 | NBA | sports | 1,797,638 | 0.9% | 102 | ▲ 2 |
| 25 | Lewis Hamilton | sports | 1,585,626 | 0.8% | 3 | ▼ 1 |
Category Leaders
- art: designboom
- tech: MrBeast
- music: Drake
- design: MUJI
- sports: 433
- culture: Vogue
- fashion: HIDDEN NY
What culture is posting about
The names the whole tracked scene pointed at over the trailing 7 days, ranked by how many distinct accounts referenced each. YouTube led, referenced by 55 tracked accounts.
| # | Name | Accounts referencing | Engagement | Trend |
|---|---|---|---|---|
| 1 | YouTube | 55 | 1,751,778 | steady |
| 2 | Nike | 29 | 856,540 | rising |
| 3 | Jordan | 28 | 792,446 | steady |
| 4 | Future | 25 | 150,811 | steady |
| 5 | Nothing | 22 | 1,052,224 | steady |
| 6 | Lionel Messi | 16 | 1,820,793 | steady |
| 7 | Apple | 15 | 192,827 | steady |
| 8 | TikTok | 15 | 74,768 | rising |
| 9 | adidas | 13 | 369,484 | rising |
| 10 | Drake | 13 | 171,552 | steady |
| 11 | Jude Bellingham | 12 | 1,086,961 | steady |
| 12 | Netflix | 12 | 168,628 | steady |
| 13 | Spotify | 12 | 130,637 | steady |
| 14 | Kylian Mbappé | 10 | 1,062,131 | steady |
| 15 | Billboard | 10 | 57,517 | steady |
Who's moving together
Convergences this week — two or more tracked accounts pointing at the same name within 24 hours, the strongest "something is happening" signal:
- Jordan — 9 accounts, cross-type
- YouTube — 14 accounts, cross-type
- Nike — 9 accounts, cross-type
- Lionel Messi — 8 accounts, cross-type
- Future — 6 accounts, cross-type
- Jude Bellingham — 5 accounts, cross-type
Strongest connections detected in captions:
- 433 → Lionel Messi · 1,313,908 combined engagement
- 433 → Real Madrid · 1,283,771 combined engagement
- 433 → Cristiano Ronaldo · 1,023,205 combined engagement
- Formula 1 → YouTube · 787,433 combined engagement
- 433 → Nothing · 739,865 combined engagement
- 433 → Kylian Mbappé · 692,520 combined engagement
- Vogue → Nike · 680,547 combined engagement
- NPR Music → YouTube · 523,907 combined engagement
- 433 → Jude Bellingham · 515,009 combined engagement
- NBA → ESPN · 476,813 combined engagement
Where culture is happening
The cities named most in culture's captions this week:
| City | Mentions (7d) | Change |
|---|---|---|
| nyc | 354 | +26% |
| paris | 101 | -48% |
| london | 97 | -36% |
| la | 49 | -6% |
| miami | 32 | 0% |
| tokyo | 27 | -21% |
| vegas | 25 | -4% |
| chicago | 25 | -11% |
| milan | 21 | +24% |
| berlin | 19 | -37% |
Hottest home scenes by 7-day engagement: paris (5,181,454) · london (4,323,072) · nyc (1,645,060) · milan (1,436,798) · toronto (1,395,739) · miami (1,131,102).
Frequently asked
- Who is leading culture on the FO Pulse for July 15, 2026?
- 433 holds #1 on the FO Pulse for July 15, 2026 with 17.7% share of culture's attention, ranked by 35,658,991 Instagram engagements over the trailing 7 days.
- What are the top culture brands right now?
- The current FO Pulse top five are 1. 433, 2. Real Madrid, 3. FC Barcelona, 4. Lionel Messi, 5. Cristiano Ronaldo, ranked by 7-day Instagram engagement across 812 tracked accounts.
- What is culture posting about this week?
- The names the tracked scene referenced most this week are YouTube, Nike, Jordan, Future, Nothing. YouTube led, referenced by 55 distinct accounts.
- Where is culture happening this week?
- nyc is the most-referenced city in culture's captions this week with 354 mentions, up 26%. Top cities: nyc (354), paris (101), london (97), la (49).
- Which names are converging in culture right now?
- Jordan (9 accounts), YouTube (14 accounts), Nike (9 accounts) — cases where multiple tracked accounts pointed at the same name within 24 hours.
Trending Words
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Coverage of everything on this chart: Finally Offline articles.