FO Pulse — July 16, 2026 Close
The FO Pulse is Finally Offline's daily culture chart: 811 brands and institutions ranked by total Instagram engagement over the trailing 7 days (6,798 posts, 213,610,849 interactions). The chart closes nightly; this is the July 16, 2026 close. Biggest moves: L'Officiel USA down 343 to #496, Arc'teryx down 210 to #508, Aime Leon Dore down 177 to #348.
Top 25
| Rank | Name | Category | 7-day engagement | Share | Posts | Move |
|---|---|---|---|---|---|---|
| 1 | 433 | sports | 37,924,950 | 17.6% | 102 | — |
| 2 | Lionel Messi | sports | 27,680,842 | 12.8% | 4 | ▲ 2 |
| 3 | FC Barcelona | sports | 17,241,959 | 8% | 32 | — |
| 4 | Real Madrid | sports | 15,024,096 | 7% | 48 | ▼ 2 |
| 5 | Cristiano Ronaldo | sports | 9,862,326 | 4.6% | 1 | — |
| 6 | UFC | sports | 6,278,738 | 2.9% | 76 | — |
| 7 | Bleacher Report | sports | 6,188,145 | 2.9% | 88 | — |
| 8 | Jude Bellingham | sports | 5,705,576 | 2.6% | 1 | — |
| 9 | Formula 1 | sports | 5,253,636 | 2.4% | 47 | ▲ 1 |
| 10 | House of Highlights | sports | 4,847,435 | 2.2% | 78 | ▲ 1 |
| 11 | SportsCenter | sports | 4,559,618 | 2.1% | 69 | ▼ 2 |
| 12 | ESPN | sports | 4,489,253 | 2.1% | 64 | ▲ 1 |
| 13 | Vogue | culture | 3,432,917 | 1.6% | 43 | ▲ 2 |
| 14 | Premier League | sports | 3,262,457 | 1.5% | 45 | ▲ 2 |
| 15 | Arsenal | sports | 3,260,478 | 1.5% | 50 | ▼ 1 |
| 16 | Lewis Hamilton | sports | 3,168,660 | 1.5% | 3 | ▲ 9 |
| 17 | UEFA Champions League | sports | 2,433,138 | 1.1% | 39 | — |
| 18 | Vinícius Júnior | sports | 2,341,324 | 1.1% | 1 | — |
| 19 | Inter Miami CF | sports | 2,306,541 | 1.1% | 20 | ▲ 13 |
| 20 | OneFootball | sports | 2,197,865 | 1% | 94 | ▲ 1 |
| 21 | Juventus | sports | 2,034,680 | 0.9% | 43 | ▲ 1 |
| 22 | NBA | sports | 1,962,946 | 0.9% | 110 | ▲ 2 |
| 23 | adidas Football | sports | 1,908,195 | 0.9% | 18 | ▲ 3 |
| 24 | Scuderia Ferrari | sports | 1,902,175 | 0.9% | 47 | ▼ 5 |
| 25 | MLB | sports | 1,876,290 | 0.9% | 100 | ▼ 2 |
Category Leaders
- art: designboom
- tech: MrBeast
- music: Drake
- design: MUJI
- sports: 433
- culture: Vogue
- fashion: HIDDEN NY
What culture is posting about
The names the whole tracked scene pointed at over the trailing 7 days, ranked by how many distinct accounts referenced each. YouTube led, referenced by 61 tracked accounts.
| # | Name | Accounts referencing | Engagement | Trend |
|---|---|---|---|---|
| 1 | YouTube | 61 | 1,797,725 | steady |
| 2 | Jordan | 34 | 1,922,868 | rising |
| 3 | Nike | 29 | 869,788 | steady |
| 4 | Future | 26 | 142,007 | steady |
| 5 | Nothing | 21 | 1,064,975 | steady |
| 6 | Lionel Messi | 17 | 3,597,510 | rising |
| 7 | adidas | 15 | 372,515 | steady |
| 8 | TikTok | 15 | 84,361 | steady |
| 9 | Jude Bellingham | 14 | 1,241,693 | steady |
| 10 | Drake | 12 | 236,215 | rising |
| 11 | GOAT | 12 | 203,085 | rising |
| 12 | Apple | 11 | 258,515 | rising |
| 13 | Netflix | 11 | 138,585 | steady |
| 14 | Billboard | 10 | 56,124 | steady |
| 15 | Spotify | 10 | 40,832 | cooling |
Who's moving together
Convergences this week — two or more tracked accounts pointing at the same name within 24 hours, the strongest "something is happening" signal:
- YouTube — 16 accounts, cross-type
- Jordan — 9 accounts, cross-type
- Nike — 9 accounts, cross-type
- Future — 5 accounts, cross-type
- adidas — 4 accounts, cross-type
- Drake — 4 accounts, cross-type
Strongest connections detected in captions:
- 433 → Lionel Messi · 2,779,744 combined engagement
- 433 → Real Madrid · 1,761,116 combined engagement
- 433 → Jordan · 1,114,112 combined engagement
- 433 → Cristiano Ronaldo · 1,023,205 combined engagement
- Formula 1 → YouTube · 787,433 combined engagement
- 433 → Nothing · 739,865 combined engagement
- Vogue → Nike · 680,547 combined engagement
- 433 → Jude Bellingham · 515,009 combined engagement
- NPR Music → YouTube · 514,790 combined engagement
- NBA → ESPN · 475,396 combined engagement
Where culture is happening
The cities named most in culture's captions this week:
| City | Mentions (7d) | Change |
|---|---|---|
| nyc | 356 | +25% |
| london | 93 | -39% |
| paris | 92 | -54% |
| la | 50 | +6% |
| miami | 38 | +31% |
| chicago | 28 | 0% |
| vegas | 22 | -4% |
| milan | 22 | +22% |
| atlanta | 20 | +5% |
| tokyo | 19 | -49% |
Hottest home scenes by 7-day engagement: london (4,395,239) · miami (2,354,182) · paris (1,849,090) · nyc (1,652,603) · toronto (1,395,453) · milan (1,347,271).
Frequently asked
- Who is leading culture on the FO Pulse for July 16, 2026?
- 433 holds #1 on the FO Pulse for July 16, 2026 with 17.6% share of culture's attention, ranked by 37,924,950 Instagram engagements over the trailing 7 days.
- What are the top culture brands right now?
- The current FO Pulse top five are 1. 433, 2. Lionel Messi, 3. FC Barcelona, 4. Real Madrid, 5. Cristiano Ronaldo, ranked by 7-day Instagram engagement across 811 tracked accounts.
- What is culture posting about this week?
- The names the tracked scene referenced most this week are YouTube, Jordan, Nike, Future, Nothing. YouTube led, referenced by 61 distinct accounts.
- Where is culture happening this week?
- nyc is the most-referenced city in culture's captions this week with 356 mentions, up 25%. Top cities: nyc (356), london (93), paris (92), la (50).
- Which names are converging in culture right now?
- YouTube (16 accounts), Jordan (9 accounts), Nike (9 accounts) — cases where multiple tracked accounts pointed at the same name within 24 hours.
Trending Words
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Coverage of everything on this chart: Finally Offline articles.