FO Pulse — July 13, 2026 Close
The FO Pulse is Finally Offline's daily culture chart: 810 brands and institutions ranked by total Instagram engagement over the trailing 7 days (7,064 posts, 213,645,086 interactions). The chart closes nightly; this is the July 13, 2026 close. Biggest moves: Puma Hoops up 279 to #252, Crack Magazine down 212 to #493, Sub Pop up 160 to #245.
Top 25
| Rank | Name | Category | 7-day engagement | Share | Posts | Move |
|---|---|---|---|---|---|---|
| 1 | 433 | sports | 39,275,401 | 18.1% | 90 | — |
| 2 | Cristiano Ronaldo | sports | 20,209,824 | 9.3% | 2 | — |
| 3 | Lionel Messi | sports | 18,789,627 | 8.7% | 3 | — |
| 4 | Real Madrid | sports | 13,394,323 | 6.2% | 36 | — |
| 5 | UFC | sports | 9,884,806 | 4.6% | 92 | — |
| 6 | FC Barcelona | sports | 9,168,023 | 4.2% | 26 | ▲ 1 |
| 7 | SportsCenter | sports | 6,305,875 | 2.9% | 86 | ▲ 1 |
| 8 | Bleacher Report | sports | 6,030,940 | 2.8% | 80 | ▲ 2 |
| 9 | Formula 1 | sports | 5,736,446 | 2.6% | 52 | — |
| 10 | Jude Bellingham | sports | 5,705,576 | 2.6% | 1 | ▼ 4 |
| 11 | Paris Saint-Germain | sports | 4,541,306 | 2.1% | 31 | ▲ 1 |
| 12 | House of Highlights | sports | 4,518,804 | 2.1% | 72 | ▼ 1 |
| 13 | ESPN | sports | 3,706,266 | 1.7% | 59 | — |
| 14 | adidas Football | sports | 2,982,165 | 1.4% | 23 | ▲ 1 |
| 15 | Premier League | sports | 2,705,117 | 1.2% | 44 | ▲ 3 |
| 16 | OneFootball | sports | 2,372,893 | 1.1% | 99 | ▲ 1 |
| 17 | Vogue | culture | 2,365,417 | 1.1% | 41 | ▼ 3 |
| 18 | Vinícius Júnior | sports | 2,341,324 | 1.1% | 1 | ▲ 2 |
| 19 | Scuderia Ferrari | sports | 2,287,267 | 1.1% | 45 | — |
| 20 | UEFA Champions League | sports | 2,273,776 | 1% | 33 | ▲ 3 |
| 21 | Kylian Mbappé | sports | 2,229,818 | 1% | 1 | ▲ 1 |
| 22 | Arsenal | sports | 2,154,722 | 1% | 44 | ▼ 1 |
| 23 | Drake | music | 2,146,657 | 1% | 3 | ▲ 6 |
| 24 | Inter Miami CF | sports | 2,075,022 | 1% | 15 | — |
| 25 | NBA | sports | 1,887,121 | 0.9% | 99 | ▲ 1 |
Category Leaders
- art: designboom
- tech: Spotify
- music: Drake
- design: MUJI
- sports: 433
- culture: Vogue
- fashion: HIDDEN NY
What culture is posting about
The names the whole tracked scene pointed at over the trailing 7 days, ranked by how many distinct accounts referenced each. YouTube led, referenced by 63 tracked accounts.
| # | Name | Accounts referencing | Engagement | Trend |
|---|---|---|---|---|
| 1 | YouTube | 63 | 1,796,830 | rising |
| 2 | Nike | 25 | 209,846 | steady |
| 3 | Future | 25 | 176,448 | steady |
| 4 | Jordan | 23 | 589,175 | steady |
| 5 | Nothing | 19 | 961,061 | steady |
| 6 | Apple | 18 | 234,549 | steady |
| 7 | TikTok | 15 | 71,164 | rising |
| 8 | WNBA | 14 | 140,448 | steady |
| 9 | Dior | 14 | 18,248 | cooling |
| 10 | Lionel Messi | 12 | 2,171,494 | steady |
| 11 | Jude Bellingham | 12 | 1,688,984 | rising |
| 12 | GOAT | 12 | 350,860 | steady |
| 13 | Netflix | 12 | 183,120 | rising |
| 14 | Spotify | 12 | 145,163 | steady |
| 15 | adidas | 12 | 83,946 | steady |
Who's moving together
Convergences this week — two or more tracked accounts pointing at the same name within 24 hours, the strongest "something is happening" signal:
- Nike — 6 accounts, cross-type
- Future — 4 accounts, cross-type
- Netflix — 3 accounts, cross-type
- Marvel — 2 accounts, cross-type
- Dior — 2 accounts, cross-type
- YouTube — 15 accounts
Strongest connections detected in captions:
- 433 → Real Madrid · 2,014,078 combined engagement
- 433 → Cristiano Ronaldo · 1,753,512 combined engagement
- 433 → Lionel Messi · 1,706,309 combined engagement
- 433 → Kylian Mbappé · 1,401,095 combined engagement
- 433 → Jude Bellingham · 1,245,316 combined engagement
- 433 → Nothing · 739,865 combined engagement
- Formula 1 → YouTube · 662,468 combined engagement
- NPR Music → YouTube · 515,586 combined engagement
- NBA → ESPN · 370,259 combined engagement
- OneFootball → Cristiano Ronaldo · 358,019 combined engagement
Where culture is happening
The cities named most in culture's captions this week:
| City | Mentions (7d) | Change |
|---|---|---|
| nyc | 306 | +20% |
| paris | 162 | +28% |
| london | 104 | -21% |
| la | 47 | -29% |
| miami | 33 | +43% |
| tokyo | 29 | -15% |
| vegas | 29 | +53% |
| chicago | 24 | +20% |
| berlin | 24 | -14% |
| atlanta | 19 | +19% |
Hottest home scenes by 7-day engagement: paris (5,245,097) · london (3,380,673) · toronto (2,148,216) · miami (2,130,892) · atlanta (1,789,472) · milan (1,442,936).
Frequently asked
- Who is leading culture on the FO Pulse for July 13, 2026?
- 433 holds #1 on the FO Pulse for July 13, 2026 with 18.1% share of culture's attention, ranked by 39,275,401 Instagram engagements over the trailing 7 days.
- What are the top culture brands right now?
- The current FO Pulse top five are 1. 433, 2. Cristiano Ronaldo, 3. Lionel Messi, 4. Real Madrid, 5. UFC, ranked by 7-day Instagram engagement across 810 tracked accounts.
- What is culture posting about this week?
- The names the tracked scene referenced most this week are YouTube, Nike, Future, Jordan, Nothing. YouTube led, referenced by 63 distinct accounts.
- Where is culture happening this week?
- nyc is the most-referenced city in culture's captions this week with 306 mentions, up 20%. Top cities: nyc (306), paris (162), london (104), la (47).
- Which names are converging in culture right now?
- Nike (6 accounts), Future (4 accounts), Netflix (3 accounts) — cases where multiple tracked accounts pointed at the same name within 24 hours.
Trending Words
july, read, show, music, collection, summer, album, while, couture, home, video, design, artist, photo, night
Coverage of everything on this chart: Finally Offline articles.