FO Pulse — July 12, 2026 Close
The FO Pulse is Finally Offline's daily culture chart: 810 brands and institutions ranked by total Instagram engagement over the trailing 7 days (7,209 posts, 222,635,122 interactions). The chart closes nightly; this is the July 12, 2026 close. Biggest moves: Hauser & Wirth up 163 to #326, Shaquille O'Neal up 149 to #116, DAZN up 144 to #191.
Top 25
| Rank | Name | Category | 7-day engagement | Share | Posts | Move |
|---|---|---|---|---|---|---|
| 1 | 433 | sports | 42,656,073 | 18.9% | 93 | — |
| 2 | Cristiano Ronaldo | sports | 20,209,824 | 8.9% | 2 | — |
| 3 | Lionel Messi | sports | 16,415,833 | 7.3% | 2 | ▲ 1 |
| 4 | Real Madrid | sports | 13,019,972 | 5.8% | 33 | ▼ 1 |
| 5 | UFC | sports | 10,158,947 | 4.5% | 93 | ▲ 1 |
| 6 | Jude Bellingham | sports | 9,746,835 | 4.3% | 2 | ▲ 8 |
| 7 | FC Barcelona | sports | 8,634,253 | 3.8% | 25 | ▼ 2 |
| 8 | SportsCenter | sports | 7,229,815 | 3.2% | 90 | ▲ 1 |
| 9 | Formula 1 | sports | 6,769,024 | 3% | 58 | ▼ 2 |
| 10 | Bleacher Report | sports | 6,292,572 | 2.8% | 81 | ▼ 2 |
| 11 | House of Highlights | sports | 5,004,148 | 2.2% | 74 | ▼ 1 |
| 12 | Paris Saint-Germain | sports | 4,691,426 | 2.1% | 37 | ▲ 1 |
| 13 | ESPN | sports | 3,942,092 | 1.7% | 64 | ▼ 1 |
| 14 | Vogue | culture | 3,150,130 | 1.4% | 49 | ▲ 3 |
| 15 | adidas Football | sports | 3,039,718 | 1.3% | 25 | ▲ 1 |
| 16 | Juventus | sports | 2,550,736 | 1.1% | 41 | ▲ 4 |
| 17 | OneFootball | sports | 2,449,632 | 1.1% | 102 | ▲ 4 |
| 18 | Premier League | sports | 2,403,765 | 1.1% | 46 | ▲ 6 |
| 19 | Scuderia Ferrari | sports | 2,386,114 | 1.1% | 48 | ▼ 4 |
| 20 | Vinícius Júnior | sports | 2,341,324 | 1% | 1 | ▲ 2 |
| 21 | Arsenal | sports | 2,291,864 | 1% | 50 | ▼ 3 |
| 22 | Kylian Mbappé | sports | 2,229,818 | 1% | 1 | ▲ 1 |
| 23 | UEFA Champions League | sports | 2,228,917 | 1% | 35 | ▲ 3 |
| 24 | Inter Miami CF | sports | 2,075,022 | 0.9% | 15 | ▲ 7 |
| 25 | NFL | sports | 1,795,447 | 0.8% | 51 | ▼ 6 |
Category Leaders
- art: designboom
- tech: Spotify
- music: Drake
- design: MUJI
- sports: 433
- culture: Vogue
- fashion: HIDDEN NY
What culture is posting about
The names the whole tracked scene pointed at over the trailing 7 days, ranked by how many distinct accounts referenced each. YouTube led, referenced by 60 tracked accounts.
| # | Name | Accounts referencing | Engagement | Trend |
|---|---|---|---|---|
| 1 | YouTube | 60 | 1,289,800 | steady |
| 2 | Future | 26 | 204,523 | rising |
| 3 | Nike | 26 | 200,104 | steady |
| 4 | Dior | 22 | 196,872 | steady |
| 5 | Jordan | 21 | 634,696 | rising |
| 6 | Apple | 21 | 266,966 | steady |
| 7 | adidas | 16 | 100,021 | steady |
| 8 | Cristiano Ronaldo | 15 | 3,548,949 | steady |
| 9 | Nothing | 15 | 905,601 | steady |
| 10 | Netflix | 15 | 121,749 | steady |
| 11 | TikTok | 14 | 48,643 | steady |
| 12 | Lionel Messi | 13 | 2,123,201 | steady |
| 13 | Jude Bellingham | 13 | 1,105,856 | steady |
| 14 | USMNT | 13 | 962,288 | steady |
| 15 | GOAT | 13 | 351,239 | steady |
Who's moving together
Convergences this week — two or more tracked accounts pointing at the same name within 24 hours, the strongest "something is happening" signal:
- Jordan — 4 accounts, cross-type
- Nike — 2 accounts, cross-type
- ESPN — 2 accounts, cross-type
- Pharrell Williams — 2 accounts, cross-type
- YouTube — 7 accounts
- Nothing — 4 accounts
Strongest connections detected in captions:
- 433 → Cristiano Ronaldo · 1,900,036 combined engagement
- 433 → Lionel Messi · 1,706,309 combined engagement
- 433 → Real Madrid · 1,575,646 combined engagement
- 433 → Kylian Mbappé · 1,401,095 combined engagement
- HIDDEN NY → Real Madrid · 773,001 combined engagement
- 433 → Nothing · 739,865 combined engagement
- 433 → Jude Bellingham · 730,307 combined engagement
- HIDDEN NY → Manchester United · 721,637 combined engagement
- HIDDEN NY → Juventus · 721,637 combined engagement
- HIDDEN NY → Cristiano Ronaldo · 721,637 combined engagement
Where culture is happening
The cities named most in culture's captions this week:
| City | Mentions (7d) | Change |
|---|---|---|
| nyc | 305 | +29% |
| paris | 203 | +116% |
| london | 128 | +31% |
| la | 47 | -30% |
| miami | 36 | +64% |
| tokyo | 31 | 0% |
| vegas | 29 | +81% |
| chicago | 26 | +44% |
| berlin | 24 | -8% |
| atlanta | 22 | +69% |
Hottest home scenes by 7-day engagement: paris (5,455,072) · london (3,687,442) · nyc (2,174,422) · miami (2,129,209) · atlanta (1,709,523) · toronto (1,445,179).
Frequently asked
- Who is leading culture on the FO Pulse for July 12, 2026?
- 433 holds #1 on the FO Pulse for July 12, 2026 with 18.9% share of culture's attention, ranked by 42,656,073 Instagram engagements over the trailing 7 days.
- What are the top culture brands right now?
- The current FO Pulse top five are 1. 433, 2. Cristiano Ronaldo, 3. Lionel Messi, 4. Real Madrid, 5. UFC, ranked by 7-day Instagram engagement across 810 tracked accounts.
- What is culture posting about this week?
- The names the tracked scene referenced most this week are YouTube, Future, Nike, Dior, Jordan. YouTube led, referenced by 60 distinct accounts.
- Where is culture happening this week?
- nyc is the most-referenced city in culture's captions this week with 305 mentions, up 29%. Top cities: nyc (305), paris (203), london (128), la (47).
- Which names are converging in culture right now?
- Jordan (4 accounts), Nike (2 accounts), ESPN (2 accounts) — cases where multiple tracked accounts pointed at the same name within 24 hours.
Trending Words
july, show, read, collection, music, summer, couture, album, while, video, home, design, game, people, getty
Coverage of everything on this chart: Finally Offline articles.