FO Pulse — July 11, 2026 Close
The FO Pulse is Finally Offline's daily culture chart: 811 brands and institutions ranked by total Instagram engagement over the trailing 7 days (7,177 posts, 223,566,366 interactions). The chart closes nightly; this is the July 11, 2026 close. Biggest moves: Serena Williams down 183 to #324, adidas up 162 to #86, Columbia Records up 121 to #329.
Top 25
| Rank | Name | Category | 7-day engagement | Share | Posts | Move |
|---|---|---|---|---|---|---|
| 1 | 433 | sports | 42,050,793 | 18.5% | 92 | — |
| 2 | Cristiano Ronaldo | sports | 20,209,824 | 8.9% | 2 | ▲ 2 |
| 3 | Real Madrid | sports | 14,452,900 | 6.4% | 33 | ▼ 1 |
| 4 | Lionel Messi | sports | 10,348,698 | 4.6% | 1 | ▼ 1 |
| 5 | FC Barcelona | sports | 8,853,477 | 3.9% | 25 | ▲ 1 |
| 6 | UFC | sports | 8,490,904 | 3.7% | 87 | ▲ 3 |
| 7 | Formula 1 | sports | 8,385,612 | 3.7% | 68 | ▼ 2 |
| 8 | Bleacher Report | sports | 7,465,699 | 3.3% | 79 | ▼ 1 |
| 9 | SportsCenter | sports | 7,282,089 | 3.2% | 85 | ▼ 1 |
| 10 | House of Highlights | sports | 5,354,921 | 2.4% | 73 | ▲ 2 |
| 11 | Neymar Jr | sports | 5,348,463 | 2.4% | 1 | ▼ 1 |
| 12 | ESPN | sports | 4,787,485 | 2.1% | 59 | ▲ 2 |
| 13 | Paris Saint-Germain | sports | 4,677,605 | 2.1% | 39 | — |
| 14 | Jude Bellingham | sports | 4,041,259 | 1.8% | 1 | ▲ 1 |
| 15 | Scuderia Ferrari | sports | 3,317,390 | 1.5% | 57 | ▲ 1 |
| 16 | adidas Football | sports | 3,098,966 | 1.4% | 23 | ▲ 1 |
| 17 | Vogue | culture | 3,079,546 | 1.4% | 49 | ▲ 1 |
| 18 | Arsenal | sports | 2,506,457 | 1.1% | 56 | ▲ 8 |
| 19 | NFL | sports | 2,464,172 | 1.1% | 52 | ▲ 1 |
| 20 | Juventus | sports | 2,463,096 | 1.1% | 42 | ▲ 1 |
| 21 | OneFootball | sports | 2,419,363 | 1.1% | 100 | ▲ 2 |
| 22 | Vinícius Júnior | sports | 2,341,324 | 1% | 1 | ▲ 3 |
| 23 | Kylian Mbappé | sports | 2,229,818 | 1% | 1 | ▼ 12 |
| 24 | Premier League | sports | 2,224,425 | 1% | 46 | ▲ 3 |
| 25 | Mercedes-AMG PETRONAS F1 | sports | 2,201,927 | 1% | 59 | ▼ 6 |
Category Leaders
- art: designboom
- tech: Spotify
- music: Drake
- design: MUJI
- sports: 433
- culture: Vogue
- fashion: HIDDEN NY
What culture is posting about
The names the whole tracked scene pointed at over the trailing 7 days, ranked by how many distinct accounts referenced each. YouTube led, referenced by 61 tracked accounts.
| # | Name | Accounts referencing | Engagement | Trend |
|---|---|---|---|---|
| 1 | YouTube | 61 | 1,076,484 | rising |
| 2 | Nike | 26 | 174,666 | steady |
| 3 | Future | 26 | 157,811 | steady |
| 4 | Dior | 22 | 196,311 | steady |
| 5 | Apple | 21 | 240,500 | steady |
| 6 | Jordan | 19 | 482,639 | steady |
| 7 | Cristiano Ronaldo | 17 | 3,871,805 | steady |
| 8 | Netflix | 17 | 142,882 | steady |
| 9 | adidas | 16 | 98,831 | steady |
| 10 | USMNT | 14 | 1,123,476 | steady |
| 11 | WNBA | 14 | 142,227 | steady |
| 12 | TikTok | 14 | 52,232 | rising |
| 13 | Lionel Messi | 13 | 1,737,766 | steady |
| 14 | GOAT | 13 | 351,239 | steady |
| 15 | Kylian Mbappé | 12 | 2,301,142 | steady |
Who's moving together
Convergences this week — two or more tracked accounts pointing at the same name within 24 hours, the strongest "something is happening" signal:
- Ja Morant — 4 accounts, cross-type
- TikTok — 3 accounts, cross-type
- Future — 2 accounts, cross-type
- Kendrick Lamar — 2 accounts, cross-type
- YouTube — 12 accounts
- Nike — 5 accounts
Strongest connections detected in captions:
- 433 → Kylian Mbappé · 1,919,176 combined engagement
- 433 → Cristiano Ronaldo · 1,900,036 combined engagement
- 433 → Lionel Messi · 1,481,781 combined engagement
- 433 → Real Madrid · 1,104,286 combined engagement
- Formula 1 → Lewis Hamilton · 1,017,018 combined engagement
- 433 → Nothing · 739,865 combined engagement
- 433 → Jude Bellingham · 730,307 combined engagement
- HIDDEN NY → Real Madrid · 721,637 combined engagement
- HIDDEN NY → Manchester United · 721,637 combined engagement
- HIDDEN NY → Juventus · 721,637 combined engagement
Where culture is happening
The cities named most in culture's captions this week:
| City | Mentions (7d) | Change |
|---|---|---|
| nyc | 301 | +36% |
| paris | 212 | +138% |
| london | 134 | +43% |
| la | 45 | -35% |
| tokyo | 34 | +13% |
| miami | 33 | +50% |
| berlin | 29 | +38% |
| vegas | 28 | +75% |
| chicago | 28 | +65% |
| atlanta | 22 | +69% |
Hottest home scenes by 7-day engagement: paris (5,491,261) · london (3,933,920) · toronto (2,109,162) · nyc (2,089,086) · atlanta (1,822,885) · miami (1,512,095).
Frequently asked
- Who is leading culture on the FO Pulse for July 11, 2026?
- 433 holds #1 on the FO Pulse for July 11, 2026 with 18.5% share of culture's attention, ranked by 42,050,793 Instagram engagements over the trailing 7 days.
- What are the top culture brands right now?
- The current FO Pulse top five are 1. 433, 2. Cristiano Ronaldo, 3. Real Madrid, 4. Lionel Messi, 5. FC Barcelona, ranked by 7-day Instagram engagement across 811 tracked accounts.
- What is culture posting about this week?
- The names the tracked scene referenced most this week are YouTube, Nike, Future, Dior, Apple. YouTube led, referenced by 61 distinct accounts.
- Where is culture happening this week?
- nyc is the most-referenced city in culture's captions this week with 301 mentions, up 36%. Top cities: nyc (301), paris (212), london (134), la (45).
- Which names are converging in culture right now?
- Ja Morant (4 accounts), TikTok (3 accounts), Future (2 accounts) — cases where multiple tracked accounts pointed at the same name within 24 hours.
Trending Words
july, show, read, collection, music, summer, couture, album, while, home, video, design, getty, photo, game
Coverage of everything on this chart: Finally Offline articles.