FO Pulse — July 8, 2026 Close
The FO Pulse is Finally Offline's daily culture chart: 888 brands and institutions ranked by total Instagram engagement over the trailing 7 days (6,815 posts, 16,555,166 interactions). The chart closes nightly; this is the July 8, 2026 close. Biggest moves: Stones Throw Records up 16 to #36, Gladstone Gallery up 16 to #37, RCA Records up 15 to #34.
Top 25
| Rank | Name | Category | 7-day engagement | Share | Posts | Move |
|---|---|---|---|---|---|---|
| 1 | Bleacher Report | sports | 7,767,892 | 46.3% | 74 | — |
| 2 | ESPN | sports | 4,973,405 | 29.6% | 66 | — |
| 3 | Billboard | culture | 878,686 | 5.2% | 75 | — |
| 4 | Travis Scott | music | 792,248 | 4.7% | 3 | ▲ 1 |
| 5 | Hypebeast | culture | 649,263 | 3.9% | 54 | ▼ 1 |
| 6 | Spotify | tech | 474,843 | 2.8% | 13 | — |
| 7 | Kevin Durant | sports | 329,820 | 2% | 1 | — |
| 8 | Cactus Jack | music | 260,527 | 1.6% | 1 | — |
| 9 | LeBron James | sports | 130,122 | 0.8% | 1 | — |
| 10 | Pitchfork | music | 115,370 | 0.7% | 41 | ▲ 3 |
| 11 | Stephen Curry | sports | 97,173 | 0.6% | 2 | ▼ 1 |
| 12 | das.archivee | culture | 89,294 | 0.5% | 8 | NEW |
| 13 | i-D | culture | 83,973 | 0.5% | 33 | ▼ 2 |
| 14 | NEON | culture | 61,866 | 0.4% | 2 | — |
| 15 | Fenty Beauty | music | 30,026 | 0.2% | 7 | — |
| 16 | Lil Yachty | music | 15,909 | 0.1% | 1 | NEW |
| 17 | Claude by Anthropic | tech | 11,121 | 0.1% | 7 | ▼ 5 |
| 18 | Austin City Limits | music | 5,984 | 0% | 3 | ▲ 1 |
| 19 | Hello Apple | tech | 4,190 | 0% | 2 | ▲ 4 |
| 20 | Interscope Records | music | 3,086 | 0% | 5 | ▲ 1 |
| 21 | UNDERCOVER | fashion | 2,418 | 0% | 6 | NEW |
| 22 | Studio Dumbar/DEPT | design | 1,379 | 0% | 1 | ▲ 8 |
| 23 | Fender Custom Shop | music | 1,365 | 0% | 1 | ▲ 8 |
| 24 | Columbia Records UK | music | 570 | 0% | 2 | ▲ 10 |
| 25 | Rafael Lozano-Hemmer | art | 548 | 0% | 1 | ▲ 7 |
Category Leaders
- art: Rafael Lozano-Hemmer
- tech: Spotify
- music: Travis Scott
- design: Studio Dumbar/DEPT
- sports: Bleacher Report
- culture: Billboard
- fashion: UNDERCOVER
What culture is posting about
The names the whole tracked scene pointed at over the trailing 7 days, ranked by how many distinct accounts referenced each. YouTube led, referenced by 50 tracked accounts.
| # | Name | Accounts referencing | Engagement | Trend |
|---|---|---|---|---|
| 1 | YouTube | 50 | 468,631 | rising |
| 2 | Travis Kelce | 20 | 2,106,219 | steady |
| 3 | Jordan | 20 | 1,011,234 | rising |
| 4 | Nike | 20 | 438,695 | steady |
| 5 | Cristiano Ronaldo | 19 | 5,369,445 | steady |
| 6 | Dior | 18 | 404,232 | steady |
| 7 | Drake | 16 | 880,248 | steady |
| 8 | Netflix | 16 | 77,627 | cooling |
| 9 | adidas | 15 | 123,363 | rising |
| 10 | USMNT | 14 | 1,086,501 | steady |
| 11 | GOAT | 14 | 344,476 | rising |
| 12 | Future | 14 | 54,743 | steady |
| 13 | Lionel Messi | 13 | 3,358,520 | rising |
| 14 | Apple | 13 | 183,835 | rising |
| 15 | WNBA | 11 | 152,098 | steady |
Who's moving together
Convergences this week — two or more tracked accounts pointing at the same name within 24 hours, the strongest "something is happening" signal:
- YouTube — 15 accounts, cross-type
- Netflix — 3 accounts, cross-type
- Balenciaga — 8 accounts, cross-type
- Nike — 8 accounts, cross-type
- Future — 5 accounts, cross-type
- Apple — 4 accounts, cross-type
Strongest connections detected in captions:
- 433 → Cristiano Ronaldo · 3,050,795 combined engagement
- 433 → Lionel Messi · 2,774,725 combined engagement
- Formula 1 → Lewis Hamilton · 1,815,901 combined engagement
- 433 → Kylian Mbappé · 1,786,472 combined engagement
- FC Barcelona → Spotify · 1,599,809 combined engagement
- Vogue → Travis Kelce · 997,491 combined engagement
- 433 → Jordan · 819,722 combined engagement
- 433 → Snapchat · 760,443 combined engagement
- NBA → ESPN · 756,031 combined engagement
- 433 → Jude Bellingham · 730,307 combined engagement
Where culture is happening
The cities named most in culture's captions this week:
| City | Mentions (7d) | Change |
|---|---|---|
| nyc | 266 | +109% |
| paris | 183 | +115% |
| london | 148 | +190% |
| la | 48 | 0% |
| tokyo | 34 | +79% |
| toronto | 32 | +433% |
| miami | 31 | +182% |
| berlin | 29 | +142% |
| chicago | 27 | +238% |
| atlanta | 23 | +229% |
Hottest home scenes by 7-day engagement: la (133,223) · atlanta (15,909) · tokyo (252) · nyc (25).
Frequently asked
- Who is leading culture on the FO Pulse for July 8, 2026?
- Bleacher Report holds #1 on the FO Pulse for July 8, 2026 with 46.3% share of culture's attention, ranked by 7,767,892 Instagram engagements over the trailing 7 days.
- What are the top culture brands right now?
- The current FO Pulse top five are 1. Bleacher Report, 2. ESPN, 3. Billboard, 4. Travis Scott, 5. Hypebeast, ranked by 7-day Instagram engagement across 888 tracked accounts.
- What is culture posting about this week?
- The names the tracked scene referenced most this week are YouTube, Travis Kelce, Jordan, Nike, Cristiano Ronaldo. YouTube led, referenced by 50 distinct accounts.
- Where is culture happening this week?
- nyc is the most-referenced city in culture's captions this week with 266 mentions, up 109%. Top cities: nyc (266), paris (183), london (148), la (48).
- Which names are converging in culture right now?
- YouTube (15 accounts), Netflix (3 accounts), Balenciaga (8 accounts) — cases where multiple tracked accounts pointed at the same name within 24 hours.
Trending Words
july, read, show, collection, music, summer, while, home, history, game, album, people, getty, design, couture
Coverage of everything on this chart: Finally Offline articles.